Baking
Kiswah Ashfaq
Branding Consultant | UI|UX Expert
Hyderabad
Summary
With a decade of branding, design, and video production expertise, backed by a master's degree in TV and radio production, I craft compelling experiences across platforms. Proficient in Adobe Creative Suite, Figma, Premiere Pro, and more, seeking opportunities to apply creativity and innovation in branding.
Overview
14
14
years of professional experience
1
1
Certificate
Work History
Lead User Interface Designer
nference
11.2022 - Current
- Managed UI design team, overseeing all aspects of UI development for corporate applications, websites, and tools.
- Collaborated with stakeholders to understand user needs and translate them into intuitive UI designs.
- Created mockups, wireframes, and prototypes using Figma, Sketch, or Adobe XD. Conducted usability testing and gathered user feedback to iterate on designs.
- Developed and implemented design systems and style guides to maintain consistency across platforms. Mentored junior designers.
Head Of Design
Clearly Blue Digital
11.2019 - Current
- Created compelling brand narratives and strategies that transformed businesses across diverse industries.
- Developed impactful brand identities, aligning vision, positioning, and messaging to resonate with target audiences.
- Crafted engaging content across channels to ignite action and fuel brand loyalty. Designed intuitive user experiences and websites.
- Led social media campaigns that sparked conversations and fostered community. Leveraged data insights to inform strategic decisions and optimize campaigns. Built and led thriving creative teams, fostering collaboration and empowerment.
- Managed brand strategy development and implementation for a diverse client portfolio. Directed teams to ensure project delivery within budget and timeline. Collaborated with other departments to guarantee consistent brand messaging.
- Continuously honed expertise through industry conferences and workshops.
Digital & Social Media Marketing
Sutherland
Hyderabad
11.2018 - 10.2020
- Planned and executed digital marketing campaigns across multiple channels, including web, social media, email, and display advertising.
- Created and managed content for websites, blogs, newsletters, and social media. Designed graphics and videos for digital marketing.
- Measured campaign performance using analytics tools.
- Collaborated with other teams to ensure alignment. Evaluated and improved user experience of digital products and services.
Principal Consultant, Marketing - Business Solutions
Sutherland
Hyderabad
11.2015 - 11.2018
- Conducted market research and competitor analysis to identify trends and opportunities. Developed and executed marketing plans across online and offline channels, including web, email, social media, and display advertising.
- Created and managed content for websites, blogs, newsletters, and social media.
- Measured campaign performance using analytics tools.
- Advised on branding, positioning, and communication. Prepared reports and presentations to communicate results and recommendations
Branding & Communication
Creya Learning
05.2012 - 09.2015
- Conducted market research to understand target audiences and competition.
- Developed unique and memorable brand identities.
- Created clear and concise messaging.
- Managed communication plans and social media accounts.
- Developed marketing materials, including brochures, website content, press releases, and presentations.
Intern
seyon productions (miditech)
05.2011 - 06.2011
- Assisted with pre-production tasks, such as research, scriptwriting, storyboarding, and shot-listing
- Operated cameras, lights, and sound equipment (basic training)
- Captured B-roll footage and assisting with interviews
- Organized and managed footage and media files
- Performed administrative tasks, such as scheduling meetings, booking travel, and running errands
Feature Writer
Channel 6 magazine
09.2009 - 08.2010
- Pitched and developed compelling feature article ideas that align with the magazine's editorial vision
- Conducted in-depth interviews with individuals and groups
- Researched information accurately and efficiently
- Wrote engaging and informative articles
- Fact-checked and proofread articles to ensure accuracy and clarity
- Collaborated with the editor and other staff to ensure article deadlines are met
Intern
The Times of India
07.2009 - 09.2009
- Assisted reporters with research, interviews, and fact-checking
- Conducted initial investigations and gather information for potential stories
- Wrote news briefs, social media posts, and web content
- Proofread and edit articles for accuracy and clarity
- Attended press conferences and community events
- Learned the fundamentals of reporting, ethics, and journalism practices
Education
Master of Arts - Radio and Television
04.2001 -
Bachelor of Arts (B.A.) - Mass Communication/Media Studies
Skills
Branding
WireframingUser Interface (UI) design
Campaign development
Communications management
Mobile application development
Social media campaigns
Digital marketing
Graphic design
Adobe Creative Cloud
Logo Design
Social Media Management
MS Office
Certification
Masters in Video & Radio Production
Interests
Video Editing
Voice overs
Bridal Makeup
Travel
Timeline
Lead User Interface Designer - nference
11.2022 - Current
Head Of Design - Clearly Blue Digital
11.2019 - Current
Digital & Social Media Marketing - Sutherland
11.2018 - 10.2020
Principal Consultant, Marketing - Business Solutions - Sutherland
11.2015 - 11.2018
Branding & Communication - Creya Learning
05.2012 - 09.2015
Intern - seyon productions (miditech)
05.2011 - 06.2011
Feature Writer - Channel 6 magazine
09.2009 - 08.2010
Intern - The Times of India
07.2009 - 09.2009
University of Hyderabad - Master of Arts, Radio and Television
04.2001 -
Villa Marie Degree College For Women - Bachelor of Arts (B.A.), Mass Communication/Media Studies