Summary
Overview
Work History
Education
Skills
Websites
Certification
Interests
Timeline
Kiswah Ashfaq

Kiswah Ashfaq

Branding Consultant | UI|UX Expert
Hyderabad

Summary

With a decade of branding, design, and video production expertise, backed by a master's degree in TV and radio production, I craft compelling experiences across platforms. Proficient in Adobe Creative Suite, Figma, Premiere Pro, and more, seeking opportunities to apply creativity and innovation in branding.

Overview

14
14
years of professional experience
1
1
Certificate

Work History

Lead User Interface Designer

nference
11.2022 - Current
  • Managed UI design team, overseeing all aspects of UI development for corporate applications, websites, and tools.
  • Collaborated with stakeholders to understand user needs and translate them into intuitive UI designs.
  • Created mockups, wireframes, and prototypes using Figma, Sketch, or Adobe XD. Conducted usability testing and gathered user feedback to iterate on designs.
  • Developed and implemented design systems and style guides to maintain consistency across platforms. Mentored junior designers.

Head Of Design

Clearly Blue Digital
11.2019 - Current
  • Created compelling brand narratives and strategies that transformed businesses across diverse industries.
  • Developed impactful brand identities, aligning vision, positioning, and messaging to resonate with target audiences.
  • Crafted engaging content across channels to ignite action and fuel brand loyalty. Designed intuitive user experiences and websites.
  • Led social media campaigns that sparked conversations and fostered community. Leveraged data insights to inform strategic decisions and optimize campaigns. Built and led thriving creative teams, fostering collaboration and empowerment.
  • Managed brand strategy development and implementation for a diverse client portfolio. Directed teams to ensure project delivery within budget and timeline. Collaborated with other departments to guarantee consistent brand messaging.
  • Continuously honed expertise through industry conferences and workshops.

Digital & Social Media Marketing

Sutherland
Hyderabad
11.2018 - 10.2020
  • Planned and executed digital marketing campaigns across multiple channels, including web, social media, email, and display advertising.
  • Created and managed content for websites, blogs, newsletters, and social media. Designed graphics and videos for digital marketing.
  • Measured campaign performance using analytics tools.
  • Collaborated with other teams to ensure alignment. Evaluated and improved user experience of digital products and services.

Principal Consultant, Marketing - Business Solutions

Sutherland
Hyderabad
11.2015 - 11.2018
  • Conducted market research and competitor analysis to identify trends and opportunities. Developed and executed marketing plans across online and offline channels, including web, email, social media, and display advertising.
  • Created and managed content for websites, blogs, newsletters, and social media.
  • Measured campaign performance using analytics tools.
  • Advised on branding, positioning, and communication. Prepared reports and presentations to communicate results and recommendations

Branding & Communication

Creya Learning
05.2012 - 09.2015
  • Conducted market research to understand target audiences and competition.
  • Developed unique and memorable brand identities.
  • Created clear and concise messaging.
  • Managed communication plans and social media accounts.
  • Developed marketing materials, including brochures, website content, press releases, and presentations.


Intern

seyon productions (miditech)
05.2011 - 06.2011
  • Assisted with pre-production tasks, such as research, scriptwriting, storyboarding, and shot-listing
  • Operated cameras, lights, and sound equipment (basic training)
  • Captured B-roll footage and assisting with interviews
  • Organized and managed footage and media files
  • Performed administrative tasks, such as scheduling meetings, booking travel, and running errands

Feature Writer

Channel 6 magazine
09.2009 - 08.2010
  • Pitched and developed compelling feature article ideas that align with the magazine's editorial vision
  • Conducted in-depth interviews with individuals and groups
  • Researched information accurately and efficiently
  • Wrote engaging and informative articles
  • Fact-checked and proofread articles to ensure accuracy and clarity
  • Collaborated with the editor and other staff to ensure article deadlines are met

Intern

The Times of India
07.2009 - 09.2009
  • Assisted reporters with research, interviews, and fact-checking
  • Conducted initial investigations and gather information for potential stories
  • Wrote news briefs, social media posts, and web content
  • Proofread and edit articles for accuracy and clarity
  • Attended press conferences and community events
  • Learned the fundamentals of reporting, ethics, and journalism practices

Education

Master of Arts - Radio and Television

University of Hyderabad, India
04.2001 -

Bachelor of Arts (B.A.) - Mass Communication/Media Studies

Villa Marie Degree College For Women, India

Skills

Branding

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Websites

Certification

Masters in Video & Radio Production

Interests

Baking

Video Editing

Voice overs

Bridal Makeup

Travel

Timeline

Lead User Interface Designer - nference
11.2022 - Current
Head Of Design - Clearly Blue Digital
11.2019 - Current
Digital & Social Media Marketing - Sutherland
11.2018 - 10.2020
Principal Consultant, Marketing - Business Solutions - Sutherland
11.2015 - 11.2018
Branding & Communication - Creya Learning
05.2012 - 09.2015
Intern - seyon productions (miditech)
05.2011 - 06.2011
Feature Writer - Channel 6 magazine
09.2009 - 08.2010
Intern - The Times of India
07.2009 - 09.2009
University of Hyderabad - Master of Arts, Radio and Television
04.2001 -
Villa Marie Degree College For Women - Bachelor of Arts (B.A.), Mass Communication/Media Studies

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Kiswah AshfaqBranding Consultant | UI|UX Expert