Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Kiwishka Prasad

Kiwishka Prasad

Mumbai

Summary

A communications professional with nearly 12 years of experience in public relations and strategic communications. Specialises in developing integrated communication strategies, reputation management, financial communications, and brand development. Proficient in media relations, crisis communication, content creation, executive messaging, and stakeholder engagement. Experienced in leading high-impact campaigns, managing cross-functional teams, and driving brand visibility through strategic outreach.

Overview

12
12
years of professional experience

Work History

Account Director

Concept PR
Mumbai
05.2022 - Current

Client mandates: IRB Infra Developers, Jupiter Wagons Ltd, Patel Engineering Ltd, Jupiter Electric Mobility, IHH Healthcare, Shyam Metalics and Aether Ltd

Key Responsibility Areas:

  • Manage PR mandates for clients including IRB Infra Developers, Jupiter Wagons Ltd, Patel Engineering Ltd, Jupiter Electric Mobility, IHH Healthcare, and Aether Ltd
  • Strategize and execute PR campaigns, media liaising, and analyst relations
  • Develop high-quality content: authored articles, press releases, and media responses
  • Lead crisis management strategies, ensuring proactive communication to mitigate risks
  • Oversee financial communications, including earnings releases and press conferences
  • Drive Corporate Social Responsibility (CSR) initiatives with stakeholders
  • Conduct industry research, trend analysis, and competition benchmarking

Senior Manager

Edelman
Mumbai
11.2021 - 05.2022

Client mandates: Flipkart and Khatabook

Key Responsibility Areas:

  • Devising PR campaigns - Ideation and strategy building & execution
  • External Communication - Media liaising, establishing relationships with analysts & key media and industry analysts
  • Content development – Create authored articles, press releases, press notes, proactive and reactive quotes, and media responses to email queries
  • Research & analysis – Keeping abreast with industry trends and competition benchmarking
  • CSR – Drive the Corporate Social Responsibility efforts of the company effectively with key stakeholders (media & partners) by way of curating events or qualitative conversations with the spokespeople
  • Operational support – Timely reviews and documentation, maintaining data repository

Senior Manager

Ketchum Sampark
Mumbai
08.2019 - 11.2021

Client mandates: JSW Group, Cathay Pacific Airways, ŠKODA AUTO Volkswagen India Pvt Ltd (SAVWIPL), Netsurf, Project Management Institute, Korn Ferry, Poshmark and GoAir.

Key Responsibility Areas:

  • Devising PR campaigns - Ideation and strategy building & execution
  • External Communication - Media liaising, establishing relationships with analysts & key media and industry analysts. Social media influencers outreach
  • Content development – Create authored articles, press releases, press notes, proactive and reactive quotes and media responses to email queries
  • Crisis management – Pre-empt, plan and roll out a strategic communication strategy in an event of a crisis. Manage both external and internal stakeholders effectively to avoid any harm to the organization
  • Financial communication – Manage earnings for listed entities (Design a communication format by way of press conferences, media interactions, press release dissemination for financial results / forward-looking statements pertaining to company’s performance. Ensure media adheres to the silent period observed by companies ahead of the earnings
  • Research & analysis – Keeping abreast with industry trends and competition benchmarking
  • CSR – Drive the Corporate Social Responsibility efforts of the company effectively with key stakeholders (media & partners) by way of curating events or qualitative conversations with the spokespeople
  • Operational support – Timely reviews and documentation, maintaining data repository

Manager

Avian WE
Mumbai
04.2019 - 08.2019

Client mandates: Deloitte, Bayer, Perkins and Times Network (ET Now, Times Now and Mirror Now)

Key Responsibility Areas:

  • Devising PR campaigns - Ideation and strategy building & execution
  • External Communication - Media liaising, establishing relationships with analysts & key media and industry analysts - Content development – Create authored articles, press releases, press notes, proactive and reactive quotes and media responses to email queries
  • Financial communication – Manage earnings for listed entities (Design a communication format by way of press conferences, media interactions, press release dissemination for financial results / forward-looking statements pertaining to company’s performance. Ensure media adheres to the silent period observed by companies ahead of the earnings
  • Research & analysis – Keeping abreast with industry trends and competition benchmarking
  • New Business Development: Ideation and development of new business pitches
  • Operational support – Timely reviews and documentation, maintaining data repository

Senior Consultant

Ketchum Sampark
Mumbai
10.2014 - 04.2019

Client mandates: Netmeds.com, Global Hospital, Cathay Pacific Airways, CEAT Tyres, AWFIS Space Solutions, Aditya Birla

Key Responsibility Areas:

  • External Communication - Media liaising, establishing relationships with analysts & key media and industry analysts
  • Content development – Create authored articles, press releases, press notes, proactive and reactive quotes and media responses to email queries
  • Crisis management – Pre-empt, plan and roll out a strategic communication strategy in an event of a crisis. Manage both external and internal stakeholders effectively to avoid any harm to the organization
  • Financial communication – Manage earnings for listed entities (Design a communication format by way of press conferences, media interactions, press release dissemination for financial results / forward-looking statements pertaining to the company’s performance. Ensure media adheres to the silent period observed by companies ahead of the earnings
  • Research & analysis – Keeping abreast with industry trends and competition benchmarking
  • CSR – Drive the Corporate Social Responsibility efforts of the company effectively with key stakeholders (media & partners) by way of curating events or qualitative conversations with the spokespeople
  • New Business Development - Supported the team with the new client pitches
  • Operational support – Timely crafting quarterly and annual reviews, media monitoring and maintaining data repository

Account Executive

PR
Mumbai
01.2014 - 06.2014
  • Handled communications and marketing strategies for distribution and tracked all marketing and public relations efforts via the creation of daily progress reports/measures
  • Client mandates: Deloitte, Platts, Reckitt Benckiser, Volvo Cars, Metro Cash & Carry and BASF.

Asst. Account Executive

Blue Lotus Communications
Mumbai
05.2013 - 12.2013
  • Content development, media advisories and authored articles
  • Tracked all marketing and public relations news/articles through daily/monthly progress reports
  • Client mandates:
  • Medtronic, Metropolis and TABCab.

Education

Bachelor of Mass Media - Journalism

University of Mumbai
Mumbai
2013

Skills

  • Leadership & Strategic Vision
  • Client Service
  • Content Development
  • Media Relations
  • Presentation Skills
  • Crisis Management
  • Research
  • Team Leadership

Accomplishments

  • Lead end to end PR mandate for IAA World Congress event in Kochi in the year 2019
  • Winner of Creative Abby Awards - Bronze in PR for Financial Services Category at Goafest 2016
  • Led the brand transformation for Jupiter Wagon from being an unlisted entity to a listed industry leader

Timeline

Account Director

Concept PR
05.2022 - Current

Senior Manager

Edelman
11.2021 - 05.2022

Senior Manager

Ketchum Sampark
08.2019 - 11.2021

Manager

Avian WE
04.2019 - 08.2019

Senior Consultant

Ketchum Sampark
10.2014 - 04.2019

Account Executive

PR
01.2014 - 06.2014

Asst. Account Executive

Blue Lotus Communications
05.2013 - 12.2013

Bachelor of Mass Media - Journalism

University of Mumbai
Kiwishka Prasad