K. K. Mahenthran
Coimbatore
Summary
CRM and Email Marketing Specialist with experience driving engagement and ticket sales for global brands like Formula 1 and MotoGP. Skilled in Salesforce Marketing Cloud and Mailchimp, with expertise in data-driven campaigns, customer journeys, and A/B testing. Looking to expand into social media marketing while building on strong CRM and email marketing foundations.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Junior CRM Specialist
Platinium Group
01.2024 - 02.2025
- Built and executed multi-channel email campaigns in Salesforce Marketing Cloud and Mailchimp for global clients, including Formula 1, Dorna MotoGP, Juventus, and EICMA.
- Designed automated customer journeys to optimize ticket purchase flows, and improve engagement.
- Conducted A/B testing and performance analysis to increase open/click rates, and conversion.
- Delivered reports on key metrics (CTR, open rates, conversions), and recommended optimization strategies.
- Managed transactional and promotional campaigns, ensuring seamless customer communications.
Education
Master of Science - Digital Marketing
SKEMA Business School
Sophia Antipolis12-2023
B.Tech - Chemical Engineering
Sri Venkateswara College of Engineering
Sriperumbudur05-2021
Skills
- Salesforce Marketing Cloud
- Mailchimp
- Photoshop
- Microsoft Office
- Email reporting
- Customer journey design
- Performance optimization
- Email campaign management
Languages
Tamil
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Hindi
Elementary (A2)
A2
Certification
- Google Analytics (03/2023)
- Google Ads Search (10/2023)
Projects
Impact of Social Media Advertising on Consumer Purchase Decisions
- Analyzed the role of targeted ads, influencer marketing, and user engagement on buying behavior
- Collected and interpreted data through surveys and case studies to identify key decision-making factors.
- Examined consumer trust, brand perception, and emotional triggers influenced by social media platforms.
Hydroconseil
- Collaborated with a team to redesign the website for Hydroconseil as a part of the curriculum to gain real-world application.
- Utilized WordPress to improve site structure, user experience, and visual design, aligning with the company’s branding and communication goals.
- Ensured responsive design and optimized website performance for better accessibility and SEO.
Affiliations
Volunteered with Platinium Group at the 2024 Formula 1 Monaco Grand Prix, guiding guests to grandstands and VIP terraces
Timeline
Junior CRM Specialist
Platinium Group
01.2024 - 02.2025
Master of Science - Digital Marketing
SKEMA Business School
B.Tech - Chemical Engineering
Sri Venkateswara College of Engineering
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