K Kiran Kumar
Paris
Summary
Highly motivated and results-oriented professional with a proven track record in CRM management and customer retention strategies. Seeking to leverage expertise in team leadership, data-driven decision-making, and project management to drive engagement and loyalty for Ab InBev.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Junior Marketing Project Manager
Jeune Afrique Media Group
Paris
07.2023 - 12.2023
- Introduced Google Ads which resulted in a 74%decrease in CPA
- Deployed OneSignal(push notifications) to develop and improve mobile marketing
- Supervised and challenged weekly email campaigns and customer journeys, ensuring alignment with marketing goals and maintaining opt-in base integrity.
- Identified KPIs and developed channel-specific strategies to optimize customer engagement and retention, utilizing data-driven insights and test-and-learn methodologies.
- Solely responsible for Customer Retention Projects with a 100% accuracy
- Developed Customer Retention strategies and reduced Churn rate to under 3%
- Led CRM and loyalty projects such as loyalty programs, personalization initiatives, and e-commerce platform enhancements, prioritizing based on strategic objectives and ensuring profitability and effectiveness.
Marketing Assistant Intern
Jeune Afrique Media Group
Paris
01.2023 - 06.2023
- Conducted market research to identify potential customers and gathered customer feedback data.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Assisted in the creation of marketing materials such as brochures, flyers, presentations, newsletters and emails.
- Designed visuals for digital ads using Adobe Photoshop or Illustrator software.
- Developed and managed marketing campaigns to drive website traffic.
- Created content for various platforms including blogs, websites, email campaigns and social media posts.
- Collaborated with designers on creating visuals for campaigns.
Marketing and Communications Associate
Career Prime
Mysuru
05.2019 - 05.2020
- Coordinated with internal teams such as sales, design, and operations on projects related to marketing communications.
- Organized promotional events to increase public interest in products or services.
- Developed and implemented comprehensive marketing plans for new product launches.
- Identified opportunities for new products and services based on customer feedback.
- Tracked industry developments and competitor activities regularly.
Education
Master of Science - Global Business Management
ESC Rennes School of Business
Rennes10-2023
BBA - Business Administration
Center For Management Studies
Bangalore, India04-2019
Skills
- Creative Direction
- Cross functional collaboration
- Customer Lifecycle Management
- Market Analysis
- Digital & Social Media Marketing
- Marketing campaign management
Languages
English
First Language
French
Intermediate (B1)
B1
Tamil
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Certification
- Entrepreneurial Development - EDII Ahmedabad, India
- Chat GPT & AI Hacks with MS Office - Skill Nation
Digital Skills
- Photoshop
- MS Office
- Google Ads
- Canva
- Brevo
References
References available upon request.
Timeline
Junior Marketing Project Manager
Jeune Afrique Media Group
07.2023 - 12.2023
Marketing Assistant Intern
Jeune Afrique Media Group
01.2023 - 06.2023
Marketing and Communications Associate
Career Prime
05.2019 - 05.2020
Master of Science - Global Business Management
ESC Rennes School of Business
BBA - Business Administration
Center For Management Studies
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