K. MANASA CHAKRAPANI
Associate Vice President Sales
Hyderabad
Summary
An achievement-oriented professional approach for strengthening companies to lead in highly competitive financial markets targeting Sales, Distribution ,Training & Development & Business Development. Accomplishing Successfull assignments across Insurance, NBFC’s and Financial services industry. PROFILE SUMMARY 25 years’ experience in Sales & Marketing in Insurance, Financial services & Consumer Durable industry. Expertize in managing Full sales cycle from Recruitment of a successful sales team , training and development, sales development, initial lead proposal generation to Closures , analysing competition, evaluating & supporting the team, objection handling and Positive sales closure of HNI & retail clients. Successfully transformed new & challenging assignments in niche marketing territories into consistent top-performing zones with positive YOY growth in all parameters, thereby increased sales revenue margin & AUM growth of the territory. Generated new business premium above 10 Crores and sold more than 3000 new client policies in the past 16 years of Inurance Sales career. Achieved above 90% persistency in premium collection through renewals, which is a high benchmark. Efficient in formulating and implementing sales techniques, marketing, Field activities & promotional strategies to develop a successful branch & Frontline sales team. Proficient in planning & executing a variety of sales campaigns / Field activities and extracting best results out of branch sales team in achieving their sales targets . Capability to create a positive work environment that fosters team performance to achieve 100 % sales targets, motivate/drive them to get promote to next level,win many accolades & qualify for foriegn trips .
Overview
25
25
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Associate Vice President Sales
Northeast Chit Fund Services Pvt Ltd
Hyderabad
11.2022 - Current
- Identified opportunities to improve business process flows and productivity.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Trained and guided team members to maintain high productivity and performance metrics.
- Reduced operational risks while organizing data to forecast performance trends.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Bancassurance Sales Excellence Manager
HDFC Life Insurance Co. Ltd
03.2020 - 01.2022
- I have Managed Entire Sales Management process for a Region of Telangana & Andhra pradesh for
- HDFC bank Assurance Channel
- I Have implemented Companies New Strategies, Product & Process in 5 territories of 263 HDFC bank Branches with a team of 275 FLS ,CSM & Territory Head’s to
- Achieve 110% Sales Target with Optimum Persistency, Market share & Desired Product Mix.
Senior Unit Head
Pramerica Life Insurance Co Ltd
Hyderabad
12.2014 - 08.2018
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Trained new employees on proper protocols and customer service standards.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
Associate Circle Head
Hdfclife Insurance Co Ltd
Hyderabad
02.2006 - 12.2014
- Managed warehouse operations and verified proper shipment procedures.
- Assembled pallets and crates for secure transportation of materials.
- Assisted in receiving, stocking and distribution of merchandise.
Portfolio Manager
ICICI Direct Ltd
Hyderabad
07.2004 - 01.2006
- Developed rebalancing strategies to minimize risk exposures.
- Communicated market developments, portfolio changes and annual performance information to clients.
- Facilitated portfolio performance review and implemented new strategies.
- Developed and presented proposals for new investments.
- Collaborated with C-level executives and stakeholders to develop long-term financial plans.
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
- Analyzed business processes to identify cost savings and operational efficiencies.
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Developed strategic plans for day-to-day financial operations.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance.
- Implemented and regularly reviewed financial controls to generate accurate and reliable financial data.
- Supported financial director with special projects and additional job duties.
- Complied with established internal controls and policies.
- Established internal audit procedures to validate and improve accuracy of financial reporting.
- Improved overall financial reporting by streamlining control processes and reporting structures.
- Evaluated and negotiated contracts to procure favorable financial terms.
- Established and checked coding procedures, monitored reports and updated internal files.
- Performed banking, business administration and financial tasks to guarantee five-star service for clients.
- Conducted financial due diligence on potential investments and acquisitions.
Senior Sales Manager
Intex Technologies Ltd
Hyderabad
07.1998 - 07.2004
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Investigated competitive landscape to anticipate negative business impacts.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Resolved customer issues quickly to close deals and boost client satisfaction.
Education
MBA - Marketing & Finance
B.Sc. - undefined
Skills
Sales PromotionBusiness DevelopmentTeam HandlingDistribution/ChannelDevelopmentClient Relationship Management Training & Development On field activitiesHighlightsI Have Successfully Implemented, a Goal-Oriented Pivoted Project of BCG (Boston ConsultancyGroup) for a region of HDFC Bankassurance Channel to enhance sales, execute new managementProcess, improve compliance, productivity, market share, with high Renewal Collection persistencyWhich helped to improve the overall business quality and profitability for HDFC LifeHDFC Life Insurance Co Ltd: Sep 2018 – Mar 2020Territory Head DefenceRole :-I have recruited & developed a New territory of 4 Branch Units of Branch heads & FLS team underThem to work in Defence Affinity channel in Defence , paramilitary, State Police & PSU departments toSell Insurance and other financial products (Pension,NPS etc)Developing Good Liasion with Key Armed forces Officials like Commandants, Commanding offficersLt Col,Adjutants, Group captains, IG, DIG’s , SP’s etcto Get permission in cantonment for LecturesPresentations and Sales Promotion ActivitiesEstablishing processes to create an effective sales team, identifying changes in market demand andModifying strategies for expansion of market share & continuous sales growth YOY of my territoryTeam Handling ,Training ,Motivating & Driving the branch Teams to work for achieving the Sales targetsIdentifying prospective clients, planning canopy activities, understanding needs of the customerCollecting feedback and designing need based solutionsGenerated new business premium with positive YOY Growth, sold 300 new client policies in past 15Months across All Armed forces establishmentsAchieved overall 87% persistency in revenue collection through renewals, which is a high benchmark inThe companyPreparing proposals & quotations for the clients according to their requirements and getting massPositive closures through Lectures & presentations in Armed forcesMotivating & educating sales team by conducting informative seminars, presentations on differentProduct options available to increase sales I have successfully used my paternal Defence background (Indian Airforce) & financial industryKnowledge to create liaison with key Armed Forces Officers DHFL Pramerica Life Insurance Co Ltd, Hyderabad Dec 14 – Aug2018Senior Unit HeadRole : -Managing a successful branch unit of frontline Sales Managers & frontline sales Executives with moreThan 15 members teamTeam Handling ,Training ,Motivating & Driving the Team of FLS to work for achieving the Sales targetsIdentifying prospective clients, doing canopy activities, understanding needs of the customer, collectingFeedback and designing need based solutionsRendering mass lectures to group of 50-150 jawans/Officers to create awareness of insurance & allFinancial products by coordinating with officers’s & other senior staff members in cantonment Mapping Cantt locations Among sales team & monitor sales performance by giving appropriateFinancial solutions training & enhance objection handling skills Maintaining client relationships, ensuring client loyalty through excellent post-sales service & trainingThe sales team to maintain high-level persistency Achieved annual sales targets above 100% consistently and got promoted from Unit Head to SeniorUnit Head in 2017Recruited ,Trained & Developed a Branch unit of strong Frontline sales team of 15 people to augmentSales by delivering product info lectures to defense, para military forces and State policeEstablishments in a gathering of 50 -150 employees (4-6 lectures a month)Aided peers & team members to qualify for various sales contests (foreign trips, gift vouchers, goldCoins) earn incentives & get promotions to next levelCreated strong liaison & healthy relationships with Armed forces officials and key Influencers inDefense & paramilitary establishments to receive permissions for lectures and presentations onFinancial planning,TaxationAmplified customer base by 200% and maintained effective relationships with the customers byEffective post sales serviceIdentified target markets and established successful plans to develop them, there by bringing inConsistent sales growth with above 90% persistencyMy childhood Education in Kendriya Vidyalaya & my Paternal Airforce heritage of Being Honoured withShaurya Chakra & Bar has aided me in good Rapport building, working with Armed forces confidentlyHDFC Life, Hyderabad Feb 06 –Dec 14Associate Circle HeadI have got 6 promotions for achieving above 100% sales targets throughout my sales tenure in theOrganization to become A Branch head from a Sales executive in 6 years Generated new business revenue worth INR 6 Crores approx, thereby contributing to 12 Crores ofAUM With above 90 % persistency on renewal premium collectionRecruited nearly 40 successful Financial Consultants & Business leaders from various segments likeChartered Accountants, Stockbrokers, Mutual Fund Agents, Postal Agents, DematExecutive, HNIHouse Wives, Real Estate Agents, CA/SA Sales Executives & MLM ExecutivesProduced many Star Club Members and 3 MDRTs from my team of Financial ConsultantsClosed many Big ticket HNI client cases with adept & high quality sales techniquesHave maintained excellent relationships with HNI client network by giving service supportICICI Direct Business Catalyst, Hyderabad Apr 04 – Jan 06Wealth & Portfolio ManagerProvided Investment / Wealth Management solutions to HNI clients by monitoring clients’ portfolioPerformance, understanding their financial requirements and enhancing their returns on investmentsAnalyzed market trends, conditions & developments to determine the rate of ROI & risk levels forVarious investments; assessed financial & economic environment to ascertain profitable investmentsSuitable for salesManaged diversified asset classes (Insurance, Equity, Derivatives, Mutual Funds, FMP's,DebtInstruments ie Bonds, Liquid Funds, Corporate Deposits & FD) for the HNI clients in my organizationIntex Technologies (I) Ltd, Hyderabad Jun 98 –Mar 04Branch ManagerEstablished Intex as a new brand in Computer Hardware, Peripherals and Mobile phonesI transformed it among Top # 3 brands in Indian Computer Hardware industry and successfully madeIt worth 100 Crores brand in Telangana & Andhra PradeshBuilt a Channel of 125 dealer-distributor network across the states of Telangana & Andhra PradeshManaged overall Branch Administration Operations, Sales Team of more than 10 members, AccountsSales Network Expansion, Distribution, Post-SalesSupport,Client Relationship Management, Brand &Product Cycle development Marketing, Advertising, Brand Promotional Events, Sales and PromotionalActivitiesAddress304, SSRP Apartments, BOB Colony, Gandhi Nagar, Hyderabad-500080
Business Development
Staff training/development
Targeted marketing
Performance metrics analysis
Product development
Business Development
Coaching and mentoring
Employee reviews
Recruiting and Hiring
Relationship building and retention
Policy and procedure development
Certification
2010: AMFI Certification NCFM India Ltd
Timeline
Associate Vice President Sales - Northeast Chit Fund Services Pvt Ltd
11.2022 - Current
Bancassurance Sales Excellence Manager - HDFC Life Insurance Co. Ltd
03.2020 - 01.2022
Senior Unit Head - Pramerica Life Insurance Co Ltd
12.2014 - 08.2018
Associate Circle Head - Hdfclife Insurance Co Ltd
02.2006 - 12.2014
Portfolio Manager - ICICI Direct Ltd
07.2004 - 01.2006
Senior Sales Manager - Intex Technologies Ltd
07.1998 - 07.2004
Regional Institute of Management & Administration - MBA, Marketing & Finance
Autonomous Science College, Jiwaji University - B.Sc.,