Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Komal Kapoor

Komal Kapoor

Mumbai

Summary

Dynamic marketing strategist and business development expert with a proven track record at Felicity, adept in leveraging Google Analytics and partnership building to drive brand promotion and market expansion. Excelled in creating impactful advertising campaigns and fostering adaptability, significantly enhancing customer engagement and competitive positioning.

Overview

6
6
years of professional experience

Work History

Business Development and Marketing Associate

Felicity
Remote
03.2023 - 01.2024
  • Developed and implemented marketing strategies to increase brand awareness and attract new customers.
  • Analyzed market trends and identified potential business opportunities.
  • Conducted research on competitors' products and services to identify areas of improvement.
  • Negotiated contracts with vendors to ensure cost-effective purchases of materials and services.
  • Established relationships with key partners to expand customer base.
  • Assisted in developing sales presentations for prospective clients.
  • Maintained a database of current customers and prospects for future outreach efforts.
  • Provided support in creating effective lead generation programs.
  • Generated reports on customer feedback and surveys related to marketing activities.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.

Marketing and Business Development Executive

Third Eye Blind Productions
Mumbai
10.2022 - 02.2023
  • Identified new business opportunities through market research, competitor analysis and customer feedback.
  • Created and presented sales presentations to potential clients.
  • Managed relationships with existing customers to ensure satisfaction and loyalty.
  • Analyzed industry trends in order to identify new markets for products and services.
  • Established partnerships with other businesses to expand reach into new markets.
  • Monitored customer service inquiries and provided timely responses to resolve issues quickly.
  • Coordinated with cross-functional teams such as Sales and Customer Service departments.
  • Maintained a database of prospects by collecting contact information from various sources.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Collected and analyzed market research data for use in forecasting.

Market Research Intern

Thrave Mobility
Chennai
05.2022 - 07.2022
  • Conducted research on current market trends and competitor analysis.
  • Prepared presentations of findings to stakeholders in the company.
  • Assisted in developing marketing plans based on research insights.
  • Gathered information about target markets and product development needs.
  • Created database of primary and secondary sources for use in future projects.
  • Monitored news outlets for relevant stories related to the company's products or services.
  • Provided support during client meetings by taking notes and providing input when needed.
  • Collaborated with team members to develop new ideas for improving existing processes.
  • Developed recommendations based on findings from market research activities.
  • Identified opportunities for growth within the organization based on customer feedback obtained through market research efforts.

Cultural Secretary

Christian Medical College, Vellore
Vellore
01.2018 - 12.2018
  • Managing the agenda, taking minutes, and circulating them to all attendees.
  • Developing strategies for promoting upcoming events and activities within the cultural sector.
  • Coordinating with other departments to ensure smooth execution of events and activities.
  • Assisting in preparing budgets for various projects related to culture.
  • Handling correspondence with media outlets regarding coverage of cultural initiatives or activities.
  • Planning and coordinating special events such as festivals or concerts.
  • Researching current trends in the field of culture and presenting findings to leadership team.
  • Facilitating communication between different departments involved in executing cultural initiatives.
  • Recruiting volunteers for various tasks related to organizing and implementing cultural programs and events .

Education

Bachelor of Science - Allied Health Sciences

Christian Medical College, Vellore
Vellore, Tamil Nadu
01-2019

Skills

  • Google analytics
  • Advertising campaigns
  • Competitor analysis
  • Direct Mail Execution
  • Partnership building
  • Content strategy
  • Marketing analytics
  • Creative direction
  • Search engine optimization
  • Audio editing
  • Social media integration
  • Content development
  • Storyboard creation
  • Final cut pro
  • Marketing strategy development
  • Business development
  • Marketing campaign development
  • Public relations
  • Brand promotion
  • Organizational skills
  • Adaptability and flexibility

Accomplishments

  • Was felicitated by the Kumaon regiment of the honorable Indian Army for successfully pulling off out a major marketing campaign for their event 'The Spiti Marathon 2024' held at Sumdo, Spiti, Himachal Pradesh in September 2024.
  • Country Representative in the international organization HIFA (Health Care Information For All)
  • Co-authored a project highlighting the importance of accessibility to mental health services in healthcare institutions in collaboration with WHO (WORLD HEALTH ORGANISATION)
  • Was awarded by Christian Medical College, Vellore for my outstanding role as a Frontline Covid Healthcare worker in the year 2020-2021.

Timeline

Business Development and Marketing Associate

Felicity
03.2023 - 01.2024

Marketing and Business Development Executive

Third Eye Blind Productions
10.2022 - 02.2023

Market Research Intern

Thrave Mobility
05.2022 - 07.2022

Cultural Secretary

Christian Medical College, Vellore
01.2018 - 12.2018

Bachelor of Science - Allied Health Sciences

Christian Medical College, Vellore

Similar Profiles

CREATE PROFILE
Komal Kapoor