Komal Rani

Company Overview: Road Tested Parts (RTP) is a leading online marketplace for high-quality used auto parts, serving customers across the U.S. With a focus on quality assurance, nationwide shipping, and customer satisfaction, RTP connects buyers with reliable, affordable parts from trusted recyclers and salvage yards.

• I lead the planning and execution of long-term organic growth initiatives across all four of their salvage yard locations. My role focuses on driving qualified traffic, improving search visibility, and converting high-intent users through data-backed strategies.
• Crafted and executed comprehensive SEO strategies tailored to hyperlocal search behavior, targeting high-conversion keywords like “sell my car” and “used auto parts.”
• Built scalable keyword clusters and content roadmaps including pillar pages, location-specific landing pages, and optimized blog content aligned with user intent.
• Monitored organic traffic, keyword performance, and behavioral metrics via GA4, GSC, and rank tracking tools to refine strategies and identify new growth opportunities.
• Collaborated with the dev team and management to align website structure, crawlability, and user experience with best SEO practices.
• Managing the full local SEO strategy for 4 salvage yard locations, including Google Business Profiles, citation campaigns, review strategies, and location-based visibility.
• Work closely with content writers, designers, and leadership to ensure organic efforts align with overall business and conversion goals.
• Improved organic rankings for high-buying intent keywords across all four locations
• Strengthened GMB presence and visibility in local map packs
• Built content systems and processes that support long-term SEO and lead growth

Company Overview: Springworks is a B2B SaaS company that builds HR tech tools to simplify hiring, employee engagement, and background verification through automation and gamification.

• Led SEO strategies that resulted in significant improvements in search engine rankings and organic traffic.
• Managed a team of SEO specialists, providing guidance and support to achieve departmental objectives.
• Conducted in-depth keyword research and competitive analysis to inform content development and optimization.
• Improved organic rankings for Burst(Oral healthcare e-commerce) and Saas based products Trivia, EngageWith, SpringVerify and SpringRecruit.
• Strengthened GMB presence and improved visibility in local map packs
• Built strategic pillar pages and evergreen guides to enhance internal linking and support long-term keyword growth
• Developed scalable content systems and workflows to drive consistent SEO performance and lead generation over time

Company Overview: Appinventiv is a leading digital product agency specializing in mobile and web app development, helping startups and enterprises build innovative, scalable tech solutions.

• Increased website organic traffic by 600% over 1.5 years.
• Promoted to Senior Manager within 8 months of joining.
• Enhanced domain authority from 14 to 47 within 1.5 years.
• Achieved top 10 rankings for 20+ high-volume keywords in competitive niches.
• Successfully executed website migration, leading to a 25% growth in organic traffic.
• Secured natural backlinks from reputable sources like Neil Patel, Fast Company, and Forbes.
• Ranked industry-specific keywords in top positions across various sectors, including travel, healthcare, real estate, and more.
• Noida, Uttar Pradesh

Company Overview: Techmagnate is a leading digital marketing agency offering SEO, PPC, content, and web solutions to help brands grow online through data-driven strategies.

• Specialized in Local SEO for international clients, achieving top 3 local pack rankings.
• Resolved technical SEO challenges, enhancing website performance and user experience.
• Developed and implemented effective SEO strategies tailored to client needs.
• Conducted competitor analysis to identify opportunities and inform strategic decisions.
• Delhi

Company Overview: OnSumaye Web Solutions is a Noida‑based software development firm founded in 2007, specializing in custom web and mobile applications built on open-source tech. They offer end‑to‑end services—UI/UX design, web & mobile development, QA, SEO—with a reputation for on‑time delivery and personalized client engagement .

• Executed SEO strategies focusing on link building and keyword optimization.
• Monitored and analyzed marketing performance metrics to identify areas for improvement.
• Optimized client websites for better search engine visibility and user engagement.
• Provided detailed reporting on SEO performance and progress toward KPIs.
• Noida, Uttar Pradesh