Komal Sharma
Marketing Professional
Kolkata
Summary
Versatile and detail-oriented marketing professional with hands-on experience in digital marketing, social media strategy, and client relationship management. Possesses excellent communication, problem-solving, and collaborative leadership skills. Skilled in crafting data-driven campaigns, translating business goals into impactful content, and delivering consistent brand engagement across platforms.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Digital Marketing Specialist
Grapevine Media
09.2025 - Current
- Spearheaded brand direction, content strategy, and multi-platform campaigns, including LinkedIn, for both internal and external clients, strengthening digital presence and audience engagement.
- Led end-to-end content and creative initiatives, including social media planning, content development, and photoshoot direction for three key clients in the F&B and jewelry sectors, ensuring cohesive storytelling and strong brand recall.
- Continuously monitored and optimized campaigns through ROI analysis, audience insights, and data-driven decision-making, improving overall performance and client satisfaction.
- Developed platform-first content calendars aligned with trends and brand objectives, driving up to 40% month-on-month growth in organic reach and engagement.
- Collaborated closely with design and copy teams to deliver high-quality content outputs that maintained brand consistency and met client KPIs.
Content Specialist (Under Senrysa Technologies Limited)
Senrysa Technologies Limited
10.2023 - 08.2025
- Increased social media output and interaction rates significantly within the first three months of handling Senrysa and Unizap’s platforms, achieving a 100% growth in engagement through structured content planning and consistent execution.
- Strategized and ideated all social media content, resulting in exceptional engagement rates of 23% for Senrysa and 16% for Unizap, exceeding the industry average of 2–3%.
- Designed and executed targeted LinkedIn campaigns and content-led growth strategies, leading to a 5–7% increase in followership for both brands over 3 months | Driven by audience-specific content series, engaging copy, and optimized posting schedules.
- Led brand presence and positioning strategy for AAHAR 2025, integrating both online and offline campaigns leading to a noticeable spike in booth footfall and a 40%+ increase in digital engagement during the event week.
- Led social media strategy for Senrysa’s sister concern, e-Store, building its brand presence from scratch across platforms.
Sales and Account Management Specialist
Unizap
10.2023 - 10.2024
- Generated and followed up on 50-60 qualified leads daily, converting 4 clients and onboarding them to the ONDC Network — contributing to early digital adoption and a 25% revenue boost within 2 months.
- Managed the complete sales lifecycle, from 50+ cold calls/day to demos and onboarding of key clients including Protean (formerly NSE) and NABARD.
- Represented Senrysa at industry expos (e.g., NASSCOM, RAI, AAHAR 2023), generating the highest lead count through proactive engagement and consultative selling.
- Performed comprehensive requirement analysis to develop tailored client proposals, addressing needs such as custom website functionality, multi-brand platform integration, and optimized payment system solutions.
Marketing Specialist/Client Experience
EWards
05.2022 - 09.2023
- Managed 30% of the company’s top-paying accounts, achieving a 75% retention rate through regular strategy reviews, and high-touch client engagement.
- Recommended and executed monthly marketing campaigns using consumer insights and performance data, driving an average of 15% month-over-month topline growth for key accounts.
- Built detailed brand engagement reports, and delivered actionable insights to optimize ongoing campaigns, and boost client satisfaction.
- Led onboarding and lifecycle management for 27+ enterprise F&B and retail clients, improving issue resolution efficiency by 30%, and enhancing overall CSAT scores.
- Generated ~Rs. 40 lakhs in renewal revenue over 6 months by overseeing contract extensions, and upselling services like feedback tools, BI dashboards, and e-commerce features.
- Applied performance marketing techniques to optimize live campaigns, in collaboration with internal design, product, and content teams.
- Managed campaign budgets and execution of workflows efficiently, ensuring timely delivery and maximum resource utilization.
- Oversaw a 4-member team, mentoring them on marketing practices and campaign strategy, while fostering a collaborative, high-performance culture.
- Provided strategic inputs for product enhancements based on client feedback and competitor analysis.
- Conducted interviews and team training sessions, supporting knowledge transfer across roles, and enabling faster ramp-ups for new hires.
Education
B.Com (Hons) - Marketing
St. Xavier’s College
Kolkata05-2022
XII - Commerce
Maheshwari Girls’ School
Kolkata05-2019
X - Commerce
Maheshwari Girls’ School
Kolkata05-2017
Skills
Account Management
Marketing strategies
Content creation
Campaign planning
Social media marketing
CRM management
Relationship building
Multi-channel marketing
Customer segmentation
Certification
Digital Marketing Professional Certificate, Google, Coursera
Timeline
Digital Marketing Specialist
Grapevine Media
09.2025 - Current
Content Specialist (Under Senrysa Technologies Limited)
Senrysa Technologies Limited
10.2023 - 08.2025
Sales and Account Management Specialist
Unizap
10.2023 - 10.2024
Artificial Intelligence in Marketing, University of Virginia, Coursera
08-2023
Digital Marketing Professional Certificate, Google, Coursera
11-2022
Marketing Specialist/Client Experience
EWards
05.2022 - 09.2023
B.Com (Hons) - Marketing
St. Xavier’s College
XII - Commerce
Maheshwari Girls’ School
X - Commerce
Maheshwari Girls’ School