KOMAL NAYYAR
Vice President Sales And Client Relationship Management
Hyderabad
Summary
Strategic Client Relationship and Customer Success Leader with 25+ years of experience driving enterprise sales, stakeholder engagement, and revenue growth across technology, consulting, real estate, and infrastructure sectors. Proven ability to manage high-value client portfolios, build CXO-level relationships, and deliver long-term strategic partnerships that drive measurable business outcomes. Experienced in managing global stakeholders, multimillion-dollar portfolios, and cross-functional teams to accelerate growth, retention, and operational excellence.
Overview
19
19
years of professional experience
4
4
Certifications
Work History
Vice President – Strategy, Sales & Corporate Affairs
SportzGuard Services Pvt. Ltd.
09.2023 - Current
- Lead national sales strategy and client relationship management across enterprise and institutional clients.
- Manage strategic partnerships and stakeholder engagement with government bodies, corporates, and infrastructure partners.
- Own end-to-end client lifecycle, from acquisition to project delivery and relationship expansion.
- Drive revenue growth through account expansion and long-term client partnerships.
- Represent the organization in industry forums, media engagements, and strategic business negotiations.
- Delivered 100+ projects nationally, contributing to 30% revenue growth.
Senior Manager – Business Development (AP & TS)
Knight Frank India Pvt Ltd
04.2022 - 08.2023
- Built and managed strong client relationships across corporate real estate and IFM services.
- Developed strategic engagement with brokers, IPC teams, procurement heads, and CXO stakeholders.
- Managed enterprise sales pipeline and lead funnel development across Hyderabad market.
- Led RFP responses, bid management, and client presentations.
- Coordinated with operations, procurement, and delivery teams to ensure successful project execution.
- Represented the organization in industry events, networking forums, and client meetings.
Manager – Residential Sales
Anarock Property Consultants
06.2021 - 03.2022
- Developed residential sales funnel and managed developer partnerships.
- Led negotiations, documentation, and deal closures with clients and developers.
- Strengthened customer relationships and referral networks to expand pipeline.
- Managed high-performing teams and drove large-value revenue closures.
General Manager – Sales
Sri Aditya Homes Pvt Ltd
12.2020 - 05.2021
- Led end-to-end sales operations for a premium gated residential community, managing a team of 10 Senior Sales Managers.
- Managed end-to-end pre-sales, sales, and post-sales operations, implementing structured processes to enhance efficiency and customer experience.
- Spearheaded high-value negotiations and sales closures with prospective buyers, driving strong deal conversion.
- Achieved the highest sales performance for the project that year, significantly contributing to overall revenue growth.
- Led recruitment, onboarding, and training initiatives, strengthening the performance and capability of the sales team.
Manager – Residential Sales
Anarock Property Consultants
05.2019 - 06.2020
- Developed residential sales funnel and managed developer partnerships.
- Led negotiations, documentation, and deal closures with clients and developers.
- Strengthened customer relationships and referral networks to expand pipeline.
- Managed high-performing teams and drove large-value revenue closures.
Team Leader – Ad Operations (Programmatic Advertising Platforms)
Accenture Operations
09.2014 - 11.2018
- Led advertiser support operations across Google programmatic platforms including DoubleClick Ad Exchange (AdX) and DoubleClick Bid Manager (DV360), supporting global agencies and enterprise advertisers across APAC and EMEA.
- Leadership & Operations
- Managed a specialized advertiser support team providing troubleshooting and operational assistance to Campaign Managers, Advertisers, DMPs, Publishers, Buyers, and Account Managers.
- Built and maintained strong relationships with major DoubleClick agencies and advertisers, delivering solution-oriented support across global markets.
- Led escalation management and Root Cause Analysis (RCA) to identify underlying issues and implement sustainable resolutions.
- Facilitated daily team stand-ups and operational reviews to address challenges and improve service delivery.
- Provided coaching, mentoring, and performance feedback to analysts and new team members, strengthening team capability and productivity.
- Developed strong relationships with account managers and cross-regional teams, enabling seamless global collaboration.
- Built and launched a new AdWords operational technical support process in Gurgaon, leading hiring, team training, and process implementation to support global advertiser operations.
AdWords Associate Strategist / Account Optimizer – Large Customer Services (North America Education Vertical)
Google
08.2007 - 04.2014
- Managed enterprise advertiser portfolios within the North America Education vertical, supporting enterprise education clients through strategic campaign management and optimization.
- Owned the end-to-end lifecycle of Search and Display advertising campaigns, including account setup, campaign builds, optimization, and performance scaling.
- Built and executed campaign strategies for new sites and product lines, including account restructuring and ongoing optimization initiatives.
- Developed short-term and long-term account growth plans to achieve multimillion-dollar revenue goals.
- Delivered data-driven campaign recommendations aligned with advertiser marketing objectives to improve ROI and campaign performance.
- Identified growth opportunities through keyword expansion, feature adoption, and campaign optimization, driving increased advertiser investment.
- Conducted weekly campaign performance reviews, pacing analysis, and reporting to ensure campaign goals and spend targets were achieved.
- Analysed seasonal search trends and market insights to develop tailored campaign strategies for advertisers.
- Collaborated closely with Account Managers and Industry Managers in Chicago to support advertiser success and portfolio growth.
- Cross-sold and upsold Google Ads products including YouTube, Mobile, and Remarketing solutions based on advertiser marketing and sales goals.
- Provided premium advertiser support via email, chat, and phone, ensuring strong client satisfaction and timely issue resolution.
- Ensured advertising policy compliance through ad review and adherence to Google Ads platform guidelines.
- Additional Roles at Google
- During my tenure, I worked across several operational teams including:
- Ad Review Specialist – Ensured advertisements complied with Google Ads policies and platform guidelines.
- AdWords Email Support Specialist – Provided campaign troubleshooting and advertiser account support.
- Checkout Email Support Specialist (Merchant & Android) – Managed merchant and platform support queries for Google Checkout services.
- Key Initiative
- Selected as the first CSAT SPOC for the Technical Email Support CSAT Pilot, responsible for assessing and rating email support interactions, analysing CSAT performance trends, presenting insights to stakeholders, and driving improvement initiatives to enhance advertiser support experience.
Education
MA - English
Osmania University
01-2000
Bachelor of Commerce - undefined
Osmania University
01-1998
Skills
- Client Relationship Management Strategic Account Management Customer Success
- Enterprise Sales & Revenue Growth Stakeholder & CXO Engagement
- Pipeline Development & Sales Forecasting Contract Negotiation
- Bid Management & RFP Strategy Cross-Functional Leadership
- Digital Marketing & Ad Operations Global Client Collaboration
Certification
Google Ads Certified
Interests
Travelling, Music, Dance, Cooking, Social Networking
Timeline
Vice President – Strategy, Sales & Corporate Affairs
SportzGuard Services Pvt. Ltd.
09.2023 - Current
Senior Manager – Business Development (AP & TS)
Knight Frank India Pvt Ltd
04.2022 - 08.2023
Manager – Residential Sales
Anarock Property Consultants
06.2021 - 03.2022
General Manager – Sales
Sri Aditya Homes Pvt Ltd
12.2020 - 05.2021
Manager – Residential Sales
Anarock Property Consultants
05.2019 - 06.2020
Team Leader – Ad Operations (Programmatic Advertising Platforms)
Accenture Operations
09.2014 - 11.2018
AdWords Associate Strategist / Account Optimizer – Large Customer Services (North America Education Vertical)
Google
08.2007 - 04.2014
Bachelor of Commerce - undefined
Osmania University
MA - English
Osmania University
AdWords Performance Team – Setup & Hiring
- Played a key role in establishing the AdWords Performance Team.
- Served as a Skills Panellist for recruitment, traveling to Gurgaon and conducting remote interviews.
- Successfully hired talent for three operational pods within three months.
- Developed analytical pitch decks using historical case data to categorize cases by complexity and improve performance workflows.
- Conducted workflow shadowing with the Cognizant team to understand processes and support knowledge transfer.
Learning & Development Contributions
- Created training decks for multiple AdWords topics used by external trainers to educate Google Ads agencies.
- Collaborated with iLCS trainers and internal documentation teams to develop structured learning materials.
- Designed final assessments and evaluation frameworks for the training programs.
Early Career
- HSBC – UK Banking Support
- Delhi Public School
- Chirec Public School
- Eicher School
- Udaya Bharti Public School
LEADERSHIP IMPACT
- Enterprise Client Growth & Strategic Partnerships – Led enterprise sales and partnership initiatives across corporate, institutional, and government stakeholders.
- Global Stakeholder Engagement – Managed advertiser operations and strategic collaboration across APAC, EMEA, and North America.
- Revenue Expansion – Drove business growth through consultative selling, account expansion, and enterprise client engagement.
- Large-Scale Project Delivery – Delivered 100+ sports infrastructure projects across multiple Indian states.
Programmatic Advertising & AdTech Expertise
- Assisted Ad Exchange buy-side clients with platform integration and campaign execution across Google programmatic solutions.
- Provided guidance on programmatic display campaign management using AdX and DSP ecosystems.
- Resolved complex queries related to programmatic buying, DSP integrations, inventory availability, and deal execution.
- Reviewed pre-targeting configurations for DSPs and recommended best practices to maximize campaign performance and revenue.
- Supported end-to-end deal setup and execution including Preferred Deals and Private Auctions.
- Troubleshot campaign issues related to display creatives, rich media, video formats (VAST, VPAID), native ads, and programmatic transactions.
- Assisted DMP integrations and data workflows ensuring seamless campaign activation.
- Managed remarketing lists, pixel implementations, and cookie troubleshooting for campaign tracking accuracy.
- Collaborated with Google product specialists and engineering teams to resolve platform issues and improve workflows.
CAREER HIGHLIGHTS
- 25+ years of leadership experience across enterprise sales, customer success, and strategic partnerships.
- Managed high-value advertiser portfolios for North American enterprise clients while working at Google.
- Led global advertiser support and campaign operations across APAC, EMEA, and North America at Accenture.
- Delivered 100+ sports infrastructure and development projects across India.
- Contributed to ~20% revenue growth in current leadership role through strategic partnerships and new client acquisition.
Awards & Recognition
CSAT Queen Award – Accenture, Numero Uno Award – Accenture, Behind the Scenes Award – Accenture, Thank You Award – Accenture, Achieved 100% CSAT as Mentor and Shift Lead (Sept 2015)