Kopal Chaudhary
Summary
Experienced and dynamic senior business analyst with 5 years of leveraging data-driven insights to drive business growth. Proficient in SQL, Python, Tableau, and Excel, with a strong background in key performance metrics and reporting. Led projects that improved operational efficiency by 20% through process automation and enhanced data accuracy, resulting in better decision-making processes. Passionate about optimizing strategies and supporting organizational goals through business knowledge.
Overview
6
6
years of professional experience
Work History
Consultant
Tredence Analytics
08.2021 - Current
- Developed a Model Governance Dashboard on Looker containing three tabs, enabling stakeholders to track key process metrics in real time for 6 different models.
- This dashboard empowered management to make quick and informed decisions by providing insights into the performance of machine learning models
- Key features included monitoring for model degradation and data drift, ensuring that models maintained acceptable performance levels over time
- This initiative significantly enhanced the organization’s ability to manage and optimize its ML models effectively
- Designed and implemented an automated data pipeline for the Marketing Performance Dashboard for brand, market-share and loyalty tabs, ensuring accurate and timely data processing
- This initiative significantly reduced data processing time, allowing for faster access to insights and improving the overall efficiency of marketing analytics
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Worked on generating rapid insights for digital marketing data for one of the retail clients
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
- Analyzed customer shopping data to generate insights related to Promo Effectiveness: Synthesized current business data to produce insights and recommendations to assess the impact of paid media ads on promo usage
- User Web Journey Analysis and New Customer Acquisition: Created possible use cases to identify high-potential digital dropout points and re-target potential customers
Senior Business Analyst
Cartesian Consulting
08.2019 - 07.2021
- Developed a data-driven dashboard - Market Effectiveness Tracker using Tableau.
- The objective of this project was to build a dashboard for the client so that through effective data visualization of their 13 market countries that provided stakeholders with an overview of key performance indicators.
- Developed an Employee Attrition Risk Model after analyzing the trends of current employees that have helped in decreasing employee attrition.
- The aim was to build an employee attrition risk model for the Sales and Collections staff consisting of over 8000 full-time employees using logistic regression, random forest, and Xgboost.
Data Science – Intern
Cartesian Consulting
02.2019 - 07.2019
- Contributed to the development of a complex backend data pipeline for the QSR industry, enabling daily SMS campaigns
- Managed large volumes of both structured and unstructured data to deliver actionable insights and solutions, resulting in more effective marketing campaigns
- This initiative enhanced targeting and engagement, driving improved customer response rates
- Performed advanced data extraction and data manipulation.
- Conducted in-depth customer behavior analysis across various channels and pricing strategies to inform product recommendations
- This analysis enabled data-driven decision-making, enhancing product offerings, and improving customer satisfaction by aligning products with consumer preferences
Education
M.Tech - Computer Science and Engineering (Specialization in Data Analytics)
Jaypee Institute of Information and Technology
06.2019
B.Tech - Computer Science and Engineering
BSA College of Engineering and Technology
06.2016
Skills
- SQL
- Data Integration
- Analysis & Rapid Insights
- Data Orchestration (Apache airflow)
- Python
- Spark
- Google Analytics360
- Data Visualization (Looker, Tableau)
- Basic Data Modelling
- Problem-solving
- MS office
Timeline
Consultant
Tredence Analytics
08.2021 - Current
Senior Business Analyst
Cartesian Consulting
08.2019 - 07.2021
Data Science – Intern
Cartesian Consulting
02.2019 - 07.2019
B.Tech - Computer Science and Engineering
BSA College of Engineering and Technology
M.Tech - Computer Science and Engineering (Specialization in Data Analytics)
Jaypee Institute of Information and Technology
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