Summary
Overview
Work History
Education
Skills
Timeline
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Kopal Chaudhary

Summary

Experienced and dynamic senior business analyst with 5 years of leveraging data-driven insights to drive business growth. Proficient in SQL, Python, Tableau, and Excel, with a strong background in key performance metrics and reporting. Led projects that improved operational efficiency by 20% through process automation and enhanced data accuracy, resulting in better decision-making processes. Passionate about optimizing strategies and supporting organizational goals through business knowledge.

Overview

6
6
years of professional experience

Work History

Consultant

Tredence Analytics
08.2021 - Current
  • Developed a Model Governance Dashboard on Looker containing three tabs, enabling stakeholders to track key process metrics in real time for 6 different models.
  • This dashboard empowered management to make quick and informed decisions by providing insights into the performance of machine learning models
  • Key features included monitoring for model degradation and data drift, ensuring that models maintained acceptable performance levels over time
  • This initiative significantly enhanced the organization’s ability to manage and optimize its ML models effectively
  • Designed and implemented an automated data pipeline for the Marketing Performance Dashboard for brand, market-share and loyalty tabs, ensuring accurate and timely data processing
  • This initiative significantly reduced data processing time, allowing for faster access to insights and improving the overall efficiency of marketing analytics
  • Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
  • Worked on generating rapid insights for digital marketing data for one of the retail clients
  • Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
  • Analyzed customer shopping data to generate insights related to Promo Effectiveness: Synthesized current business data to produce insights and recommendations to assess the impact of paid media ads on promo usage
  • User Web Journey Analysis and New Customer Acquisition: Created possible use cases to identify high-potential digital dropout points and re-target potential customers

Senior Business Analyst

Cartesian Consulting
08.2019 - 07.2021
  • Developed a data-driven dashboard - Market Effectiveness Tracker using Tableau.
  • The objective of this project was to build a dashboard for the client so that through effective data visualization of their 13 market countries that provided stakeholders with an overview of key performance indicators.
  • Developed an Employee Attrition Risk Model after analyzing the trends of current employees that have helped in decreasing employee attrition.
  • The aim was to build an employee attrition risk model for the Sales and Collections staff consisting of over 8000 full-time employees using logistic regression, random forest, and Xgboost.

Data Science – Intern

Cartesian Consulting
02.2019 - 07.2019
  • Contributed to the development of a complex backend data pipeline for the QSR industry, enabling daily SMS campaigns
  • Managed large volumes of both structured and unstructured data to deliver actionable insights and solutions, resulting in more effective marketing campaigns
  • This initiative enhanced targeting and engagement, driving improved customer response rates
  • Performed advanced data extraction and data manipulation.
  • Conducted in-depth customer behavior analysis across various channels and pricing strategies to inform product recommendations
  • This analysis enabled data-driven decision-making, enhancing product offerings, and improving customer satisfaction by aligning products with consumer preferences

Education

M.Tech - Computer Science and Engineering (Specialization in Data Analytics)

Jaypee Institute of Information and Technology
06.2019

B.Tech - Computer Science and Engineering

BSA College of Engineering and Technology
06.2016

Skills

  • SQL
  • Data Integration
  • Analysis & Rapid Insights
  • Data Orchestration (Apache airflow)
  • Python
  • Spark

  • Google Analytics360
  • Data Visualization (Looker, Tableau)
  • Basic Data Modelling
  • Problem-solving
  • MS office

Timeline

Consultant

Tredence Analytics
08.2021 - Current

Senior Business Analyst

Cartesian Consulting
08.2019 - 07.2021

Data Science – Intern

Cartesian Consulting
02.2019 - 07.2019

B.Tech - Computer Science and Engineering

BSA College of Engineering and Technology

M.Tech - Computer Science and Engineering (Specialization in Data Analytics)

Jaypee Institute of Information and Technology
Kopal Chaudhary