Kopal Gupta

Currently handling 4 countries Carrefour Onsite Merchandising planning, the countries are KSA, KENYA, OMAN & Lebanon. Partially, handling UAE as well.

Home Page Deliverables:

• Working with country teams to optimize Banner CTRs on Home Page
• Optimizing bestselling and offer based products displayed through widgets on Home Page
• Implementing monthly sale campaigns
• Ensuring visibility to all categories on Home Page
• Working with product team to improve navigation
• Developing content to create discovery experience for our buyers, constantly iterating and improving the overall experience
• Deploy content marketing communications and promotions to drive customer engagement and increase long-term buyer retention

Landing Page Deliverables

• Ensuring product boosting on all landing pages on lines of historic sales, impressions, sales to impressions ratio, seasonality, offers
• Working with analytics team to created automated boosting based on algorithms
• Working with merchandising team to increase the catalog size and keep products in stock

Cross functional Deliverables

• Coordinating with design team for creation of content for Home Page and Landing Pages
• Working with country on-site teams for implementation across platforms
• Using data and analytics to optimize campaigns, report on results, and drive shopping innovations
• Working with analytics team for dashboard and report creation

• Analyzing the market trends for Fashion Category.
• Part of Top of Funnel -Implement CRM strategy like Push, In App, Mailer & SMS to increase engagement from existing customers.
• Monitoring CRM performance reports to check the open & conversion rate for the successful for ongoing improvement in conversion & retention rate of customers.
• Planning fashion events & Sale events for the category at Paytm website.
• Liaising with Designers, Online Marketing Team, Deals Team, HTML Team, Content Team, Supply Team for the designing, communication, wireframe of banners & CRM.
• Deciding pointers for Footwear Blog based on GMV. contribution.
• Responsible for the Growth of fashion (footwear category).
• Analysis of post event stats through RFM metrics to develop marketing and business programs.
• Creating and designing the brand Stores.
• Deciding offers (brand-wise & L2 level) during central events.
• Experimenting on campaigns ( Offer level, Icon, A/B Testing)
  
• KEY RELATIONSHIPS
  

- Product/ Store Team
- Design Team
- Supply Team
- Technology Team
- Marketing Team

- Content Team

- Business Analyst

• Listing products on website and other Marketplaces ( Paytm, Snapdeal, Amazon, Limeroad,Indianroots & Designemporia.
• Complete Order Process – Receiving PO -> Forwarding to Production Team -> Creating Invoice ->Packing -> Shipping -> Payment Follow up with Accounts.
• Handling complete pickup process – generating manifest -> follow-up with the courier partners for pickup -> Uploading Scanned Manifest to the panel.
• Inventory Control:-Maintenance and control of the product inventory.
• Co-ordination with Marketplace for Photo-shoot/ QC/ Margin Negotiation and for other functionalities.
• Packaging Management:-to ensure appropriate packaging is used for all orders.
• Co-ordination within house or outsourced content team, production team, creative team and all other verticals to incorporate progressive changes.
• Handling critical customer issues and suggesting customer support to answer them in appropriate way.
• Responsible for solving per-shipping and post shipping issues. Generating Manifest and uploading Scanned Manifest on own website and other Marketplaces.
• Tracking orders delivery through AWB Number.
• Close coordination with the various departments till the product reaches to the final customer.
• Preparation of MIS report for the Management which includes in-time delivery, missed promise, traffic status
  

• Gather owner’s or decision makers contact details and help company’s corporate sales manager in generating corporate leads.
• Keep a regular watch on social & professional network tools (linkedin, quora, facebook, twitter etc.).
• Email marketing – Sending promotional mailers via sendgrid.
• Liaising with the designers for getting creative ready for marketing collateral.
• BTL & ATL activities for lead generation.
• Liaising with the designer for creative to be updated on social media & website.
• Taking marketing decisions by a long research process on selecting print media, sponsorship’s options, events etc. Depending upon the roi.
• Taking responsibilities like managing/ planning / designing of stalls for exhibiting on events.
• Coordinating with sales team for sales report and then calculating the ROI from various marketing strategies.