Summary
Overview
Work History
Education
Skills
Languages
Timeline
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KOSHA THAKKAR

KOSHA THAKKAR

Summary

Practiced sales planner, market strategizer and advertising developer with extensive history of success in the field. A learner at every age.

Overview

8
8
years of professional experience

Work History

Brand Manager (City KAM)

Zomato
Ahmedabad
04.2023 - Current
  • Led brand positioning efforts for brands by refining menu design, pricing, and visual identity to improve in-app discoverability and conversion. Managed the top city brands with presence PAN India, handled 16% of Order Volume of the city.
  • Curated high-impact brand moments by planning and executing festive and hyperlocal campaigns (e.g., Navratri Thali, Monsoon Specials), resulting in spikes in daily order volume.
  • Analyzed consumer behavior trends across cuisine types and time slots to advise partners on assortment changes and bundling strategies that boosted cart size.
  • Launched cross-branded campaigns between Zomato and key local favorites to drive loyalty and repeat orders, contributing to month-on-month GMV growth.
  • Optimized promotional strategies, balancing discount-led incentives with brand-building efforts to sustain long-term profitability and brand health.
  • Managed brand P&Ls at a city level by keeping marketing spends efficient, prioritizing high-return visibility formats, and optimizing ROI through performance tracking.
  • Served as the brand custodian for partner restaurants within the platform, ensuring all consumer-facing elements — imagery, descriptions, and offerings — aligned with the desired brand narrative.
  • Identified white-space opportunities in the city (e.g., emerging cuisines or demand gaps) and recommended brand expansions or sub-brand launches to restaurant partners.
  • Built brand playbooks for partners outlining best practices in photography, dish naming, occasion-based positioning, and visibility investments on Zomato.

Associate Brand Manager

MyGate
Ahmedabad
03.2020 - 11.2022
  • Identified and approached potential brands to offer ad solutions across 3.5M+ users in 25K+ gated communitieson the MyGate platform.
  • Delivered clear, compelling pitches to showcase the impact of our ad properties and helped clients choose the right formats to reach their audience.
  • Negotiated and closed deals while following company policies, ensuring value for both the client and MyGate.
  • Maintained strong relationships with partners, and regularly suggested new ways to grow their presence on the platform.
  • Worked closely with internal teams to ensure smooth execution and consistent brand messaging across campaigns.
  • Tracked campaign results and shared key insights with partners to build trust, and encourage repeat business.
  • Helped scale ad revenue by managing a strong pipeline of brands, agencies, and digital advertisers.

Sales Manager

Taj Group of Hotels
Hyderabad
04.2017 - 06.2018
  • Tracked customer behavior, market trends, and competitor activity to adapt brand strategies, and consistently meet sales targets.
  • Acquired and managed 150+ corporate client accounts, achieving a 28% increase in sales through proactive engagement and tailored brand solutions.
  • Led on-ground brand activations at premium client events, including those hosted at venues like Taj Krishna, Falaknuma Palace, and many more, ensuring smooth execution through strong operational coordination and end-to-end event support.
  • Collaborated with clients and internal teams to align activation goals

Education

MBA - Marketing

ICFAI
Hyderabad
06-2017

Bachelor of Business Administration - General

Maharaja Sayajirao University
Vadodara
04-2015

Skills

  • Brand development
  • Customer engagement
  • Client retention
  • Competitive analysis
  • Creative problem solving
  • Relationship building
  • Campaign execution

Languages

Gujarati
First Language
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2

Timeline

Brand Manager (City KAM)

Zomato
04.2023 - Current

Associate Brand Manager

MyGate
03.2020 - 11.2022

Sales Manager

Taj Group of Hotels
04.2017 - 06.2018

MBA - Marketing

ICFAI

Bachelor of Business Administration - General

Maharaja Sayajirao University

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KOSHA THAKKAR