Kota Neela Mani Kanta
Assistant Professor, Dept Of Tourism Management, VSU, Nellore
Nellore
Summary
Dynamic and committed academic professional with a proven record of excellence in teaching, research, institutional development and student mentorship. Over the years as an Assistant Professor, I have contributed significantly to curriculum enrichment, digital pedagogy, and outcome-based teaching–learning processes. My expertise includes integrating technology-driven instructional tools, research-oriented learning, and continuous assessment strategies to enhance student engagement and graduate outcomes. With strong research interests in Consumer Behaviour, Cause-Related Marketing, HRM and Tourism Economics,
I have consistently published in reputed journals, presented at national and international conferences, and guided research scholars, including two Ph.D. awardees under my supervision.
I also actively contribute to university administration, academic governance, and community-oriented initiatives through roles such as Public Relations Officer, Deputy Warden, Additional Controller of Examination, Editorial responsibilities and membership in Board of Studies and examination committees. Recognized for fostering an inclusive and motivating learning environment, I am driven by the mission to empower students with industry-relevant competencies, research orientation, and ethical leadership.
I now seek to advance to the role of Associate Professor, where I can expand my contribution to teaching, research, institutional visibility, and strategic academic planning in alignment with the university’s vision for excellence.
Overview
21
21
years of professional experience
5
5
Languages
1
1
Certificate
Work History
Asst Professor in MBA Tourism Management
Vikrama Simhapuri University
12.2013 - Current
- Presently, I am serving as an Assistant Professor in the MBA Tourism Management program at Vikrama Simhapuri University, Nellore, since December 2013. I have a total of 19 years of combined industry and teaching experience.
Asst Professor
KSRM College of Management studies
10.2006 - 12.2013
I transitioned into academia by joining KSRM College of Management Studies, Kadapa, where I served as an Assistant Professor in the MBA Department for seven years, from October 2006 to December 2013.
Asst Manager
Escorts Ltd.
05.2005 - 05.2006
- I started my career with Escorts Ltd., as Asst Manager in sales for one year during May 2005.
Education
Ph.D - Cause Related Marketing in India
S.V. University
Tirupathi05-2015
National Educational Testing - Management
UGC NET
06-2009
M.B.A - Marketing
Visweswariah Technological University
Bangalore01.2005
Bachelor of Engineering - Mechanical
Visweswariah Technological University
Bangalore01.2003
Skills
Student research guidance
Timeline
Asst Professor in MBA Tourism Management
Vikrama Simhapuri University
12.2013 - Current
Faculty Development Program-IIM Indore
01-2011
Asst Professor
KSRM College of Management studies
10.2006 - 12.2013
Asst Manager
Escorts Ltd.
05.2005 - 05.2006
M.B.A - Marketing
Visweswariah Technological University
Bachelor of Engineering - Mechanical
Visweswariah Technological University
Ph.D - Cause Related Marketing in India
S.V. University
National Educational Testing - Management
UGC NET
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Kannada
Hindi
English
Telugu
Tamil
Research Output
Research Journals : 66 International & National (Scopus Indexed: 32)
Focus Areas: Cause Related Marketing, HRM, Tourism, Geopolitics
Edited Books / Book Chapters / Conference Proceedings:15
Conferences Attended / Participated35
Research Scholars Supervised (Awarded): 2
Google Scholar Metrics—h-index: 8 Citations: 188 Profile Link
Administrative Duties
Presently I am serving as Estate Officer, Deputy Warden and Public Relation Officer. Previously I served as Additional Controller of Examination and Co-Convener for Admissions in the University.
Subjects Taught
- Operation Research
- Research Methodology
- Managerial Economics
- Tourism Geography
- Tourism Planning
- Marketing Management
- Investment and Portfolio Management
Research Output
Research Journals : 66 International & National (Scopus Indexed: 32)
Focus Areas: Cause Related Marketing, HRM, Tourism, Geopolitics
Edited Books / Book Chapters / Conference Proceedings:15
Conferences Attended / Participated35
Research Scholars Supervised (Awarded): 2
Google Scholar Metrics—h-index: 8 Citations: 188 Profile Link
Administrative Duties
Presently I am serving as Estate Officer, Deputy Warden and Public Relation Officer. Previously I served as Additional Controller of Examination and Co-Convener for Admissions in the University.