KOUSIKA C. R

Results driven Digital Marketer with hands on experience in SEO, content writing, social media marketing and campaign strategy. Completed a content writing internship, creating high quality engaging content. Experienced in crafting and publishing content across social media platforms to improve audience engagement and reach.

SEO Project – Group FlightBooking (Flight Booking Agency)
Researched and optimized blog articles with strategic keywords.
Performed complete keyword research (volume, difficulty, long tail, LSI keywords).
Optimized landing pages, metatags, H1H6, URLs, and image alt texts.
Created SEO friendly blogs targeting high intent keywords.
Fixed technical SEO issues: page speed, mobile optimization, internal linking, crawl errors.
Improved Google Business Profile visibility for local search.
Meta Ads Project – SeturTrip (Travel Agency)
Planned and executed Meta Ads (traffic and conversions).
Created ad creatives, captions, audience segmentation, and targeting.
Set up A/B testing for creatives and landing pages.
Tracked results using Meta Ads Manager.
Google Ads Project – Flamingo Infotech (Website Building & Digital Marketing Agency)
Conducted keyword research for search campaigns.
Set up campaigns, ad groups, extensions, and conversion focused ad copies.
Optimized CPC, quality score, and negative keywords.
Monitored performance through Google Ads Dashboard and Analytics.