KOWSALYADEVI M P

Paragon is a full service company that provides expertise in all areas of digital advertising and extensive, real-world experience integrating outsourced operations with agencies and publishers internal workflows and systems.

Roles and Responsibilities

• A creative is the actual advertisement viewed by the creative auditor.
• Testing the Creatives (The actual graphical advertisement itself. Common creative formats include GIF, JPEG, JavaScript, HTML, and Flash) by Appnexus testing attributes (like technical attributes, Sensitive categories, Brand, Animation and Behavioral campaigns.
• Auditing SLA Creatives (Service Level Agreement) and Special Projects.
• Creatives can function purely to promote a brand, but because the Internet is based around interactive media and experiences, many online creatives are intended to convince a user to take some action, like sign up for membership or make a purchase
• Identify the Creative formats include GIF, JPEG, JavaScript, Flash, HTML5, video, and Mobile Rich Media Ad Interface Definitions (MRAID)
• Creatives can be static images or they can contain video; they can expand or respond to user input. Video Ad Serving Template. This is an XML-based video ad serving protocol. It was created to provide a uniform way for video content to be transferred from ad servers to video players on web pages.
• There are many kinds of creatives to be tested. Some of the key types include.
• Banner ads - Text or image ads that appear above or alongside content.
• Expandable ads - Ads that can be enlarged beyond their initial dimensions, often by user interactions such as scrolling down the page or mousing over the ad.
• Pop ads - Ads that display in a secondary browser window. Pop-up ads display in front of the initial browser window, while pop-under ads display behind it.
• Video ads - Video ads may play before, during, or after the main video content.
• Mobile ads - Mobile ads may be in-app ads or web ads that are optimized for display on mobile devices
• Monitoring the campaign performance and Part of QA.

Copy editors are the most important link between the author and the readers giving final touch to the book/journal article in terms of its content by paying attention to language, styling, spelling, grammer, punctuation, headings, styling and formatting of references. Indexing work, if known, is an added advantage.

Roles and Responsibilities

• Edit documents as per the publisher's language and style requirements.
• Check the Manuscript/articles submitted by authors for punctuation, spelling, clarity, consistency, and subject-verb-agreement.
• Ensure that the documents are ready and well set for the next stage, which is language editing, and converting them into a marked-up document.
• Familiarity with Microsoft Word and its functions like track change and comments.