Kowshik Rajendra
Bengaluru
Summary
Senior Digital Marketing and Growth Expert with over 15 years of experience driving scalable growth across D2C, B2B, e-commerce, and quick commerce businesses. Proven track record of managing INR 100+ Cr annual media budgets, leading large cross-functional teams, and delivering measurable improvements in ROI, CAC, ROAS, and revenue growth. Deep expertise across Google Ads, social media advertising, programmatic, marketplaces, app marketing, and SEO, with a strong full-funnel and data-led approach. Experienced in senior stakeholder and client management, business strategy, and building high-performing marketing programs.
Overview
21
21
years of professional experience
Work History
Director – SEM
Interactive Avenues Pvt. Ltd.
Bengaluru
09.2024 - Current
- Part of the Growth and Strategy team, collaborating with internal business teams and clients to drive business objectives, optimize performance, and ensure delivery.
- Own end-to-end paid media strategy and execution across Search, Social, Marketplaces, and Programmatic platforms for ISP, Fantasy Gaming, and B2B clients.
- Manage and optimize INR 100+ Cr annual paid media budgets, ensuring efficiency, scale, and sustained ROI.
- Partner with Planning, Execution, Analytics, Reporting, and Tech teams to deliver integrated, full-funnel marketing solutions.
- Lead performance reviews, quarterly business reviews, and AOP planning, delivering actionable growth roadmaps.
- Spearhead adoption of platform betas and innovations; evaluate impact and develop scalable best practices.
- Drive acquisition growth while balancing long-term brand health and category leadership.
- Own the development and presentation of paid media strategy, approach, and planning for new business pitches.
Pod Lead – Biddable
GroupM India Pvt. Ltd. (Mindshare)
Bengaluru
01.2017 - 09.2024
- Led a 23-member high-performing team, managing 30+ medium to high-spend clients across industries.
- Owned annual media planning, execution, governance, and target delivery for large-scale clients across D2C e-commerce (Furniture), FMCG, Fashion, and Health sectors.
- Improved campaign efficiency and ROI through structured optimization frameworks and data-led decision-making.
- Acted as the senior escalation point for key clients, strengthening long-term partnerships and trust.
- Played a key role in new business pitches, beta testing, innovation rollouts, and process standardization.
- Built strong talent pipelines through coaching, training programs, and leadership development.
Senior Account Manager
Element14
Bengaluru
07.2013 - 01.2017
- Owned end-to-end website-level optimization and targets for North America markets, focusing on conversion rate improvement, paid performance targets, automation, and YoY organic growth.
- Worked closely with category managers to understand priorities, de-priorities, new product launches, and market trends.
- Led performance marketing strategy to drive qualified traffic, revenue growth, and targeted ROAS.
- Managed large-scale search and shopping campaigns, including feeds with up to 0.5 million SKUs.
- Delivered actionable insights through deep performance analysis and executive-level reporting.
- Partnered with cross-functional teams to align quarterly marketing plans with business objectives.
- Mentored junior team members, improving execution quality and operational efficiency.
Business Manager
Interactive Avenues
Bengaluru
06.2010 - 06.2011
- Managed search and performance campaigns for multiple accounts, focusing on efficiency, scale, and ROI improvement.
- Supported client strategy development and execution across paid search channels.
PPC Executive
Havas WW Digital Matrix
Bengaluru
08.2009 - 06.2010
- Executed and optimized PPC campaigns across search platforms.
- Supported reporting, keyword research, and performance optimization initiatives.
Paid Analyst
Percept Knorigin
Bengaluru
06.2005 - 07.2009
- Performed search and social analysis, keyword research, and campaign optimization.
- Built a strong foundation in search marketing, analytics, and performance tracking.
Education
B.Tech - Electronics & Communication Engineering
AMC Engineering College
BengaluruDiploma - Electronics & Communication Engineering
JSS Polytechnic College
NanjangudSkills
- Growth and performance marketing expertise
- Senior stakeholder and client management
- Full-funnel media strategy (awareness to acquisition)
- Media planning, budgeting, and forecasting
- Google Ads, Meta Ads, programmatic, and marketplaces
- App marketing and marketing automation
- E-commerce and quick commerce growth
- Account auditing, analysis, and strategic recommendations
- Data analytics, attribution, tracking, and reporting automation
- Team building, mentorship, and capability development
Timeline
Director – SEM
Interactive Avenues Pvt. Ltd.
09.2024 - Current
Pod Lead – Biddable
GroupM India Pvt. Ltd. (Mindshare)
01.2017 - 09.2024
Senior Account Manager
Element14
07.2013 - 01.2017
Business Manager
Interactive Avenues
06.2010 - 06.2011
PPC Executive
Havas WW Digital Matrix
08.2009 - 06.2010
Paid Analyst
Percept Knorigin
06.2005 - 07.2009
B.Tech - Electronics & Communication Engineering
AMC Engineering College
Diploma - Electronics & Communication Engineering
JSS Polytechnic College