Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Professional Attributes
Timeline
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K. Raghuram Acharyulu

Bangalore

Summary

Senior sales leader with 27 years of experience in driving growth for top brands in India's consumer goods sector. Expertise in strategic market expansion and team leadership, resulting in significant revenue and profit increases. Proven track record in launching new brands and establishing strong distribution networks while consistently exceeding sales targets.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Brainbees Solution limited (Firstcry.com)
Bangalore
04.2023 - 04.2025
  • Launched Babyhug brand in South India and increased distribution to 35000 stores with a team of 3 ASMs, 25 Sales offices and 100 Sales Associates.

National Sales Manager

Family Care Consumer Private Limited
01.2022 - 01.2023
  • Achieved 100% YoY growth through aggressive expansion and market penetration.
  • Recruited and managed high-performing sales teams across key Indian metros.
  • Launched Elduro Diapers, Wipes, and Pullups, generating significant new store additions.
  • Drove process improvements, installed real-time monitoring systems, and improved cost-to-sales ratio and profitability.
  • Expanded to 839+ stores in Mumbai; led growth in Bangalore and Chennai.
  • Raised monthly revenue by INR 60 lakhs via strategic new market development.

National Sales Manager

Mother and Baby Care
01.2021 - 01.2022
  • Built a capability driven Sales organization by training them on analytical skills and guiding them in reaching the right outlet.
  • Market leader in Mumbai Market for Adult Care range, and established Liberty Adult Pants as a top Brand across Medical, Surgicals and Hospitals.

Regional Sales Manager, South & West

Pladis Global Limited (Mcvities)
Bangalore
10.2017 - 12.2020

Built out sales and distribution frameworks; grew sales teams and optimised outlet network.

  • Orchestrated successful new product launches
  • Rebuilt the entire sales force in West as well as South..
  • Rebuilt confindence in Channel Partners and Sales team and built a Robust System in My Region.

Deputy National Sales Manager, South & West

Weikfield India Private Limited
12.2016 - 05.2017
  • Implemented sales automation and formal classroom training for the South/West region.
  • Expanded Nutrela to 10,400+ new stores in one year, with 40% YoY growth and turnover of INR 60 crores.
  • Delivered 120% YoY growth in Karnataka.

RSM, South

Ruchi Soya
Bangalore
08.2015 - 08.2016

  • Built a robust infrastructure for Nutrela products and added 10,400 stores in a year with 40% Y-o-Y growth and a turnover of INR 60 crores p.a. Growth rate for Karnataka was at 120%
  • Conducted BTL activities in line with Media plan in Karnataka to derive maximum output from the Media plan for Nutrela Soya Chunks.
  • Grew by 15% YOY across all the categories

Regional Sales Manager/NSDM

Unicharm India Limited
Bangalore / Gurgaon
08.2009 - 08.2015
  • Managed 177-member sales team across five states.
  • Added 30,000+ retail outlets in three years.
  • Developed efficient GTM and RTM strategies, resulting in cost savings and market share growth.
  • Developed and implemented training programs for team members across locations.
  • Collaborated with cross-functional teams to enhance product offerings and services.
  • Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
  • Reviewed monthly reports from individual districts regarding sales figures and other metrics.

Area Sales Manager (Mah and Goa)

Godrej Hersheys
Pune
07.2008 - 08.2009
  • Completed day-to-day duties accurately and efficiently.
  • Achieved Primary and Secondary Sales Target
  • Launched Hershey's Syrup, Maha Choco for Godrej Hershey's .
  • Trained the sales team on Market Expansion, Team Management.Capability Development , Channel Management .

Territory Manager/Sales Officer

Pepsico India Holding
Pune
02.2002 - 07.2008
  • Developed Business in Kolhapur, PCMC as a Sales Officer by increasing no. of distributors, Retailers with the help of trained team of Sales associates.
  • Launched new products in my terrioty and ensure that we had dominant visibility in the Stores .
  • Handled a team of 7 sales officers and 125 sales associaies as Territory manager, business managed is app 5 crores per month
  • Devised plan to launch Kurkure, Quaker oats, and other line extenisons of Lays and Kurkure

Territory Sales Incharge

Joyco India limited
Pune/
10.1997 - 02.2002
  • Developed markets for Vidarbha and Chattisgarh.
  • Launched Pimpom . Solano Lollypop
  • Worked across Vidarbha, Maharashtra, Chattisgarh and Goa

Education

Master of Business Management - Marketing & Finance

Nagpur University
09-1997

Skills

  • Sales Strategy & Execution
  • Brand Launch & GTM
  • Team Leadership & Training
  • Distribution Network Expansion
  • Channel Sales & Key Account Management
  • P&L and Profitability Management
  • CRM & Sales Automation Platforms
  • Motivational Leader
  • Change Agent
  • Collaborative Thinker
  • Relationship Manager

Certification

  • Leadership Program, XLRI
  • Train the Trainer (WASP Feedback)
  • Sales Automation Tools Implementation
  • Programs in Change Management, Motivation, Team Collaboration

Accomplishments

  • Built sales infrastructure and strategy for 60 lakhs INR/month new market revenue.
  • Led 120% YoY Nutrela brand growth in Karnataka.
  • Enhanced customer base by 8% via BTL and scheme-driven campaigns.
  • Optimized team productivity and reduced distribution costs through process innovation.

Professional Attributes

  • Motivational Leader
  • Change Agent
  • Collaborative Thinker
  • Relationship Manager

Timeline

Regional Sales Manager

Brainbees Solution limited (Firstcry.com)
04.2023 - 04.2025

National Sales Manager

Family Care Consumer Private Limited
01.2022 - 01.2023

National Sales Manager

Mother and Baby Care
01.2021 - 01.2022

Regional Sales Manager, South & West

Pladis Global Limited (Mcvities)
10.2017 - 12.2020

Deputy National Sales Manager, South & West

Weikfield India Private Limited
12.2016 - 05.2017

RSM, South

Ruchi Soya
08.2015 - 08.2016

Regional Sales Manager/NSDM

Unicharm India Limited
08.2009 - 08.2015

Area Sales Manager (Mah and Goa)

Godrej Hersheys
07.2008 - 08.2009

Territory Manager/Sales Officer

Pepsico India Holding
02.2002 - 07.2008

Territory Sales Incharge

Joyco India limited
10.1997 - 02.2002

Master of Business Management - Marketing & Finance

Nagpur University
K. Raghuram Acharyulu