Krinal Gandhi

Key Achievements:

• Successfully launched new marketing campaigns for cricketing events with celebrities like Ranveer Singh, Sourav Ganguly and other brand ambassadors
• Revamped the content & creative development strategy for both performance & retention marketing channels
• Continuously mapped parameters like new user acquisitions, day level CPAs, ARPUs, CTRs, breakeven periods of users & accordingly planned first touch and retention campaigns
• Defined the brand communication guidelines, brand positioning, and accomplished consumer research program
• Additionally, initiated & planned 500+ testimonies that led to an increase in the brand's creditability
• Conducted trials and creative level tests for marketing channels such as paid acquisition, retention, social media and fresh content creation

Key Responsibilities:

• Cooperating and closely working with design & communications team to develop marketing strategies to boost brand awareness
• Incorporating product changes into marketing messages to drive customer engagement and maximize profits
• Conceptualizing brand identity and developing unique accompanying graphic style and tone for use in communications
• Creating new testimonial banners & videos to improve brand's credibility
• Consulted the product development teams to enhance the app based on customer interest
• Closely work for marketing copy, images, videos, emails and other collaterals to promote ongoing campaigns
• Provided research and development on category to showcase benefits and retain customers
• Developed new strategies for customer retention activities

• Managed social media campaigns to cultivate brand awareness and drive traffic
• Administered marketing calendar and posted new content to coincide with new releases
• Engaged relevant influencers to build brand awareness
• Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets
• Increased customer engagement through social media activities
• Managed team to generate original content and moderate online community members
• Drove cross-functional collaboration with focus on quality service delivery
• Suggested and implemented new features to develop brand awareness
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.

• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.