KRISHA KOTHARI
Mumbai
Summary
Passionate Digital Marketer & Client Servicing Professional with over 3 years of experience in executing high-impact marketing campaigns, managing key accounts, and driving brand engagement. Adept at collaborating with cross-functional teams to meet business objectives, I bring expertise in market research, content creation, social media strategy, and influencer marketing. Known for my strategic mindset, client-first approach, and ability to deliver results, I thrive in dynamic environments and contribute positively to any team.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Manager
Urja Communications
01.2024 - Current
- Spearheaded digital communication strategies to drive brand growth and enhance customer engagement.
- Managed and nurtured key accounts, including HDFC Bank, ICICI Bank, SBM Bank, and South Indian Bank, consistently delivering high client satisfaction and surpassing project expectations.
- Served as the primary liaison for clients, ensuring seamless communication and alignment of marketing strategies with business objectives.
- Independently led social media management for SBM Bank, overseeing content planning, execution, and performance tracking to strengthen brand visibility.
- Elevated brand presence through compelling content and data-driven strategies that resonated with target audiences.
- Handled end-to-end account management for South Indian Bank, collaborating with designers, copywriters, and media planners to execute high-quality campaigns within tight timelines and budget constraints.
Senior Account Executive
Nuance Consultancy
01.2023 - 11.2023
- Managed a diverse portfolio of accounts, including Novotel Mumbai, Nova Gelato, and various cafés, leading the execution of marketing campaigns, brand strategy development, and performance analysis to drive business growth.
- Collaborated closely with designers and conducted in-depth competitive market research to ensure high-quality, strategically aligned client deliverables.
Social Media Executive
Fullstop Entertainment
09.2021 - 07.2022
- Contributed to the development of marketing content, including videos, promotional materials, and advertisements, to enhance brand visibility and expand the customer base of F&B brands.
- Managed social media platforms daily, driving engagement through impactful content, resulting in a 130% monthly increase in Instagram impressions and improved brand recognition.
- Led influencer collaborations, negotiating and strategizing influencer marketing campaigns that optimized costs and boosted return on investment.
- Conducted market research and trend analysis, developing data-driven dashboards to monitor performance and provide actionable insights for campaign optimization.
Digital Marketing Executive
Vikasita Connect
01.2021 - 08.2021
- Company Overview: Digital marketing firm offering a range of services
- Generalist digital marketing role with responsibilities including SEO optimization, SEM, content creation, influencer marketing, and coordination with marketing teams
- Assisted account managers and digital marketing manager providing actionable insights, competitor analysis, market-trend analysis, and recommendations
- Digital marketing firm offering a range of services
Management Trainee - International Sales
Gandhi Automations Pvt Ltd.
07.2019 - 12.2019
- Handled a versatile digital marketing role, contributing to SEO optimization, SEM, content creation, influencer marketing, and cross-functional coordination with marketing teams.
- Supported digital marketing manager by delivering data-driven insights, competitor analysis, and market trend evaluations, providing strategic recommendations to enhance campaign performance.
Education
Bachelors - Information Technology
St. Francis Institute of Technology
05.2019
Skills
- Brand Management
- Brand Strategy
- Competitor Analysis
- Content Creation
- Performance Monitoring
Training
Advanced Digital Marketing, Advanced Digital Marketing course at a top renowned institute.
Certification
Fundamentals of Digital Marketing, Google Digital Garage,
The fundamentals of digital marketing provided by Google.
Timeline
Account Manager
Urja Communications
01.2024 - Current
Senior Account Executive
Nuance Consultancy
01.2023 - 11.2023
Social Media Executive
Fullstop Entertainment
09.2021 - 07.2022
Digital Marketing Executive
Vikasita Connect
01.2021 - 08.2021
Management Trainee - International Sales
Gandhi Automations Pvt Ltd.
07.2019 - 12.2019
Bachelors - Information Technology
St. Francis Institute of Technology
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