Krishan Kumar Thareja

• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives with adherence to legal guidelines and in-house policies to maintain company’s legality and business ethics
• Oversee all operations and business activities to ensure team produce desired results and are consistent with overall strategy and mission
• Make high-quality investing decisions to advance business and increase profits
• Responsible in defining and implementing sales processes that drive desired sales outcomes and identify improvements where and when required
• Instrumental in managing all marketing promotion campaigns to ensure they are directed towards achieving company’s business goals, while ensuring compliance with Company’s policies and statutory rules Review and improve organisational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes
• Oversee compensation, performance assessment, leadership, talent development and succession planning of senior management
• Recruit, onboard, and train high-performing employees to achieve objectives for sales, profitability, and market share
• Prepare annual financial planning, budget analysis, investment funding and prioritisation of initiatives for driving business growth
• Controlling, planning, and programming related to communications, brand promotion, external relations and stakeholder engagement
• Set up financial and administrative controls, create and approve promotional campaigns, and approve overall human resources planning
• Allocate material, human, and financial resources for implementing organisational policies and plans.

• Technical Support/demonstration to Customers for assigned regions
• Handling Government accounts through Tender business management
• Handling Corporate accounts in providing right product solution
• Have strong exposure in Channel partner management
• Achieve Sales targets for region for Histopathology and Molecular Diagnostics Equipment’s
• Increase market penetration through gaining new customers and developing customer relationships in defined market segments and assigned territory
• Regularly visit existing customers and maintain network of key opinion leaders, through presentations, post sales training etc
• Create monthly, quarterly and annual sales strategies
• Contribute to development of annual sales plan for assigned territory.

• Team Management for PAN India
• Technical Support/demonstration to Customers for assigned regions
• Achieve Sales targets for the region for Diagnostics Tests portfolio with more focus on Molecular Tests and TB Testing portfolio
• Increase market penetration through gaining new customers and developing customer relationships in defined market segments and assigned territory
• Regularly visit existing customers and maintain network of key opinion leaders, through presentations, post sales training etc
• Create monthly, quarterly and annual sales strategies
• Contribute to the development of the annual sales plan for assigned territory.

Job Description:

• Team Management in the region
• Technical Support/demonstration to Customers in the region
• Achieve Sales targets for the region
• Increase market penetration through gaining new customers and developing customer relationships in defined market segments and assigned territory
• Regularly visit existing customers and maintain network of key opinion leaders, through presentations, post sales training etc
• Create monthly, quarterly and annual sales strategies
• Contribute to the development of the annual sales plan for assigned territory.

Business Development Manager: - Apr 2011 – July 2014 (India)

Key Account Manager, Apr 2011 – July 2011 (Delhi NCR)

Area Sales Manager, July 2008 – Apr 2011 (Gurgaon & Faridabad)

· To Co-ordinate with different departments to ensure smooth functioning of the centre & Lab.

· To maintain inter-personal relations with the doctors and arrange for their on-call services.

· To deliver services at the centre on time (within TAT): tests to be conducted on time; reports to be delivered.

· To supervise the housekeeping staffs and ensure that the centre is spick n span.

· To arrange mobile phlebotomist for picking samples from home.

· To schedule appointments, take requests of add-ons and cancellation of tests.

· To collect cash, cheques, etc as per the requirement.

· Deliver presentations and Test information to important clients.

· Conducting CME programs/ Camps.

· Monitor the seminars and wellness programs conducted by the marketing department

· Keeping in touch with internal doctors, external doctors and finding ways to bridge the gap.

• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
• Visited customer sites to deliver sales presentations and demonstrate products or services.
• Exceeded targets by building, directing, and motivating high-performing sales team.

• Sales Defining and implementing strategies for market penetration for new products as well as increasing the share of the existing products
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Conducted research to stay up-to-date with industry trends, prices and market competition.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Contacted customers and prospects to generate new business to achieve company growth goals.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Reviewing & interpreting the competition & market information to tune the marketing strategies and strengthen the brand image
• Administering the sales and marketing operations for achieving both top-line growth and bottom line profitability
• Initiating market development and product launch acts by formulating area specific plans
• Analyzing latest marketing trends and tracking competitors activities and providing valuable inputs for fine tuning of sales & marketing strategies
• Business Development Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business
• Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
• Utilise public information to develop marketing intelligence for generating leads
• Identifying market opportunities, developing business cases and offering successful product/services
• Zone heads, ensuring smooth and profitable operations
• Team Management Monitored the performance of team members to ensure process efficiency and meeting of individual & group targets
• Team supervision and performance management
• Created and sustained a dynamic environment that fosters development opportunities and motivates high performance amongst team members