Krishan Sharma
Lifelong Retail Enthusiast
Summary
Results-driven Vice President with forward-thinking approach centered on company success and exponential growth. Demonstrated record of success in building successful teams and managing profitable operations across retail categories and demographics both in online as well as offline channels .
Strategic senior management team player and investments consultant with feet firmly on ground, excellent employee & team development, profitable revenue generation, customer service and analytics skills coupled with more than 24 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives. Hard negotiator and excellent executor with never say die approach
Overview
24
24
years of professional experience
Work History
Vice President
Smytten
07.2022 - Current
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Setup of offline experiential stores and reaching business level profitability in 10 months
- Created startegic vision for the organization to focus on brand research via Smytten Pulse and offline omnichannel stores
> > 3) Reduced supply chain cost of delivery to 27 rs from 39 rs while improving the lead time by 20%
> > 4)Negotiated company wide procurement and sourcing cost and reduced cost by more than 22%, saving 15 Crs annually. - Negotiated investments of more than 200 Crs for the company.
- Built new verticals to transfer the business.
- Brought in enterprise tools as head of IT to improve employee productivity by 15%.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction. Generated additional 10 Crores revenue
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Created two new streams of revenue for the organization contributing 8% to the topline.
Head of Retail (Nike)- Ops, Mktg, BD,Trng and VM
Camp India Pvt Ltd
07.2021 - 07.2022
- Key Senior resource headed sales, marketing , Business development , training & VM, transition, change and conflict management
- Created AOP plan of 300 Crs. Laid out next 5 years and 20 years long term strategy for Nike stores in India.
- Delivered 11% LFL and 16% EBITDA in fy 21-22 inspite of Covid closures. Beat competition by higher margin in fy 22.
- Brought down attrition from 5% to 0.5% via innovative employee initiatives.
- Improved customer experience NPS score from 6 to 8
- Created and executed new retail LFR formats with productivity of 30-50 Crs per store.
- Won best VM store award in south east Asia
- 2 stores in top 5 stores (TOPLINE) in south east Asia
- Creating WOW customer experience in Nike stores via innovative service initiatives
- Created the fleet plan for next 5 years across trade zones .
- Created and executed 30 days, 90 days 180 days , 1 year and beyond career plan for all retail employees
- Undertook 11 organizational projects and completed 6 till date
Retail Head (Vice President)
Shaze Luxury retail Pvt Ltd
07.2019 - 06.2021
- Led the Shaze brand retail sales clear focus on 10X strategy
- Provided vision and direction to the brand
- Direct responsibility of retail Ops, B2B, VM, business development , retail design and collective Ecom strategy with the Ecom head.
- Revised the company strategy and business model to new LFR and online model. Signed 5 large format properties and closed 20 kiosk and small redundant stores.
- Led the cultural and business model changes to catapult shaze into the next orbit.
- Won the best leader of the organization award within 6 months of joining.
- Worked with Ecom head and executed differentiated e-com strategy keeping long term brand vision in mind
- Improved the employee satisfaction reviews on glassdoor and other 3rd party apps from 2.2 to 4.2
- Worked closely with the owner to create market value for the brand
Retail Operations Head
Reliance Brands Limited
06.2018 - 06.2019
- Handed complete P&l responsibility and accountability including brick and mortar & e-commerce YOY improvement, business and digital marketing strategy
- Led largest toy brand in India as part of Reliance brands with clear focus on top line achievement of 650 Crs in fy 20.
- Key objectives include improving EBITDA from 50 crs to 90 crs in fy 19 with 8% LFL and 75 new store openings
- As head of operations for Hamleys brand ,have formulated strategy for high-pace expansion by opening 45 new stores in 12 months and taken store count to 95
- Led team of 1000 plus team members
- Reduced attrition from 55% to 43% through innovative EEPs and 360 degree communication
- Jointly formulated the buying strategy
- Worked in close coordination with buyers and vendors to enhance share of margin thus creating high margin merchandise mix at stores
- Gross margin improved from 49% to 51%
- Responsibilities included formulation and execution of omni-channel strategy
- Shop and collect launched successfully at airport stores
- Launched paid loyalty program, Digital gift cards and corporate sales program successfully
- Opened largest toy shop in MOI Noida with play area, eatery and mirror maze concept to transition from best toy shop experience to a complete entertainment destination.
- Planned and executed restructuring of Hamleys operational SOPs, restructured team organogram and salary structure and infused IT tools to make brand ready for 1000 crs
- Launched LITMUS online feedback mechanism successfully
- NPS scores improved from 35% to 58% in 4 months
- Formulated and executed long term leadership program for key managers with 20% weight-age in KRAs
- Launched company wide LUXE loyalty card.
- Formulated and executed e-commerce strategy to improve online contribution to 5% topline
- Complete P&L responsibility and accountability
- Accountable for improved share of digital marketing through virtual engagement and customized approach
AVP- Territory (P&L) Head
Max Fashion, Max Fashion- Lifestyle (I) Pvt Ltd
02.2016 - 06.2018
- Responsible for driving company strategy and Max fashion top-line/ bottom- line growth plan
- Led a business of 535 crores with direct top-line &bottom-line responsibility and accountability
- Record profits of 51crs generated in FY 17-18
- Delivered CAGR of 22%
- Store expansions and penetration into new towns and cities with differentiated store strategies
- Opened 10 new stores in FY 17-18
- Driving P&L and team performances
- Led 1000 team members along with regional office staff of 75
- Improved productivity by 15 %
- Devised 2020 strategy 'SAVEERE KANASU- MISSION M1K 50:50:50:50' and developed teams and resources to ensure sustainable growth till 2020
- Plan to open 30 new stores by 2020 in territory.
- Developed potential deviation checks to safeguard business interest of organization
- Succession plan made till 2022
- Coaching/ Mentoring of key management team members to enhance performances and job satisfaction
- Won best region for online sales in FY 17- 18
- Successfully launched retail digital tools such as EASY KIOSK and Max online
- Awarded best region in 2017
- Won coveted trophy for 'highest online sales generation' in FY 17-18 at annual People Icon Awards
- Additional responsibility included handling renovation, refurbishment and business development nationally between March 18 and June 18.
AVP/GM/DGM
Max Fashion, Lifestyle (I) Pvt Ltd
01.2013 - 01.2016
- Headed Corporate Sales Strategy and Basics merchandise Planning
- Headed concessionaire business of 400 crs and New Initiatives - Max Fashion
- Led 60% stores of MAX pan India with accountability of top-line and bottom-line strategy
- Delivered LFL of 15 % and CAGR of 38% .Area of responsibilities included driving performances, led operations and RO functions across regions, formulated turnaround strategies, collaborated regional and corporate functional competencies to enhance performance and pave way for MAX growth and expansion
- Developed segmented and regional product strategies (OTB, RANGE PLAN,BUYING CALENDAR) to improve in-season STR from 55% to 68%
- Channelized and aligned both regional competencies/teams and corporate competencies/teams to drive organizational mission
- Delivered productivity growth of 16%
- Drove retail operations by focusing on top line and bottom line growth of Wannabe stores
- Executed strategies to ensure high profitability leading into faster organizational goal achievement and expansion
- Delivered 50 crores bottom-line
- Deep- dove to understand the business requirements and offered custom made solutions to enhance efficiencies of SPF & MPF
- Formulated documents and SOPs to replicate these strategies in future stores
- Improved SPF from 20 Rs to 29 Rs in 3 years in wannabe and 32 Rs to 42 Rs in spotlight stores
- Developed Product profile mapping and Plano-gram strategy at store level and subgroup level for wannabe stores to optimize customer requirements
- Reduced mix of basic apparels from 28% to 24%
- Influenced outcomes through interventions in product requirements, financial workings and marketing strategies
- Improved stock turn of all wannabe stores to 7 from 5
- Introduced new ideas and initiatives including Pan India AM performance tracker,
- SLAs formulation and digital retail tools such as STYLUS, ER reports and WOOQER.
DGM Operations, Karnataka & Kerala, Max Fashion- Lifestyle (I) Pvt Ltd
01.2012 - 01.2013
- Headed retail operations of Karnataka (only spotlight stores) and Kerala region
- Made Max market leader in Karnataka with highest market share amongst organized key competition
- Largest region in top-line and absolute bottom line profitably
- Led LIKE FOR LIKE (LFL) strategy and delivered 17% LFL
- Established Max fashion in Kerala – most profitable territory as percentage of business
- Handled franchisee operations
- Led successful implementation of franchisee business strategy for region
- Awarded best RO team
Buying Head- Brand Business
Max fashion, Lifestyle (I) Pvt Ltd
01.2010 - 01.2012
- Grown concessionaire business from 6% contribution to 9% contribution of MAX top line
- Developed OTB , SEASON PLAN, RANGE PLAN (MOOD BOARDS), BUYING PLAN, RETAIL BUYING, MERCHANDISE MOVEMENT PLAN AND SALES PLAN for concessionaires
- Vendor management and key accounts management and collaboration for right merchandise end to end plan and execution of mutually agreed outcomes
- Introduced SIS concept and increased profitability to 150%
- Improved SPF by 35% and MPF by 40%
Regional Head/ Area Manager
North /West Region-Max Fashion, Lifestyle (I) Pvt Ltd
04.2009 - 05.2010
- As AM- North, opened two new stores in north
- Handled 5 stores
- Delivered 21% LFL.
- Led and setup WEST region operations (Region divided into two territories with independent heads)
- Established Max in west region through expansion and efficient growth strategies
Area Manager North, Store Manager
Max Fashion- Lifestyle (I) Pvt Ltd
03.2007 - 04.2009
- Key player in establishing Max in North India
- Expanded footprint of Max in northern markets
- Handled Rajouri garden,Delhi Max store
- Made it profitable at store level with a LFL of 35%
- Additionally handled and turned around Noida , Lucknow and Indore Max stores
Store Manager
ITC Limited
10.2005 - 03.2007
- Handled GK1 store, one amongst top five stores of Wills Lifestyle
- Got best Store award (stars and stripes) consecutively for two seasons
- Gave best SPF (277Rs) and MPF productivity
- Inventory controls award for being in top 5 stores.
Summary of Roles as QSR Manager
Dominos Pizza, Ruby Tuesday & Pizza Corner
05.2001 - 09.2005
- Stared career as management trainee with Dominos pizza via campus placement .
- Handled Jalandhar outlet of Dominos, Green-park new Delhi outlet of Pizza corner, handled GCC pizza corner and Gurgaon Ruby Tuesday outlet
- Gave MAXIMUM LFL growth of 15% and New loyalty card sales at Ruby Tuesday
- Ruby Tuesday member ships sale contributed 40% of top line business
- Handled green park store of Pizza corner and headed TELE -BUSINESS @ GCC of Pizza corner
- Joined Domino's Pizza as Management trainee in May 2001 and handled Jalandhar outlet
- Jalandhar Domino's Pizza- 4th best outlet in top line and topped in store audits and shrinkage.
Education
3 Year Course in Hotel Management - Hotel Management
Institute of Hotel Management, IHM
Pusa, New Delhi 06.2001 - 2001.06
Bachelor of Arts - Pol Science
Delhi University
New Delhi, India 04.2001 - 2014.07
Professional Learnings & Awards
London, Bangkok, Bangalore, Delhi 01.2010 - 2013.01
Skills
Team leadership
Strategic planning
Coaching and mentoring
Decision-making
Negotiation and persuasion
Critical thinking
Presentations
Recruiting and hiring
Complex Problem-solving
Data analysis
Sales and marketing leadership
Financial management
Timeline
Vice President
Smytten
07.2022 - Current
Head of Retail (Nike)- Ops, Mktg, BD,Trng and VM
Camp India Pvt Ltd
07.2021 - 07.2022
Retail Head (Vice President)
Shaze Luxury retail Pvt Ltd
07.2019 - 06.2021
Retail Operations Head
Reliance Brands Limited
06.2018 - 06.2019
AVP- Territory (P&L) Head
Max Fashion, Max Fashion- Lifestyle (I) Pvt Ltd
02.2016 - 06.2018
AVP/GM/DGM
Max Fashion, Lifestyle (I) Pvt Ltd
01.2013 - 01.2016
DGM Operations, Karnataka & Kerala, Max Fashion- Lifestyle (I) Pvt Ltd
01.2012 - 01.2013
Buying Head- Brand Business
Max fashion, Lifestyle (I) Pvt Ltd
01.2010 - 01.2012
Professional Learnings & Awards
01.2010 - 2013.01
Regional Head/ Area Manager
North /West Region-Max Fashion, Lifestyle (I) Pvt Ltd
04.2009 - 05.2010
Area Manager North, Store Manager
Max Fashion- Lifestyle (I) Pvt Ltd
03.2007 - 04.2009
Store Manager
ITC Limited
10.2005 - 03.2007
3 Year Course in Hotel Management - Hotel Management
Institute of Hotel Management, IHM
06.2001 - 2001.06
Summary of Roles as QSR Manager
Dominos Pizza, Ruby Tuesday & Pizza Corner
05.2001 - 09.2005
Bachelor of Arts - Pol Science
Delhi University
04.2001 - 2014.07
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