Krishika Gopalka

Strategically driven BBA (Marketing & Management) student at NMIMS with hands-on experience across brand communication, media research, and digital content strategy. Skilled at translating consumer insights, platform analytics, and cultural trends into actionable campaign ideas and media strategies.

Alongside my academic journey, I have consistently sought practical, real-world experiences to build industry-relevant skills, working across agency, startup, and communication environments.

Experience supporting PR campaigns, social media strategy, and competitive analysis across dynamic teams. Interested in Brand Strategy, Media Planning & Integrated Campaign Strategy, with a strong inclination toward insight-led marketing and strategic communication within agency ecosystems.

Studied 65+ subjects during my BBA in Marketing & Management, with a strong inclination toward Marketing Strategy, Consumer Behavior, Media Planning, Brand Communication, and Data Analytics.

• Completed a research-based capstone project on Millennial’ perception of digital and social media, examining media consumption behavior, trust in online content, and implications for brand communication strategies.
• Carried out a Design Thinking project focused on solving medical accessibility issues through online platforms, where I led the process from problem identification and brainstorming to field visits, user research, and prototype development.
• Conducted a data analytics and consumer behavior study on the brand Swiggy, analyzing user preferences, ordering patterns, and digital engagement to understand factors influencing consumer decision-making and brand loyalty.
• As part of Marketing Strategy & Planning coursework, analyzed Schbang’s campaign for Domino’s India celebrating its store expansion, studying its integrated digital strategy, gamified engagement, and multi-platform amplification. Derived insights on how interactive, platform-led storytelling drives audience participation and brand engagement.