Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Krishna Areti

Hyderabad

Summary

I'm a Passionate digital marketer with dual Master's degrees: an MS in Global Marketing Management from Virginia Commonwealth University and an MBA in Marketing from Christ University. Meta-certified in digital marketing with a track record of driving exceptional results across diverse industries. Currently, I'm excelling as Digital Advertising Manager at Orbit Interactive, leading strategic campaigns that optimize conversions and foster client growth.
I have worked with Universities, Realtors, Government Organizations, Hospital chains, Go-Kart and Arcade chains, Furniture retail chains, etc. I've been consistently delivering compelling audience experiences. Proficient in strategic media planning, precise A/B testing, audience building, ad creative development, tracking and analytics integration, and advanced targeting strategies. Skilled in managing budgets, data visualization, and performance reporting. Thrives in innovative, high-pressure environments, maximizing campaign potential and enhancing brand visibility. Proven proficiency in Facebook Ads Manager and Google Analytics, with a continuous drive for learning and growth in digital marketing.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Ad Operations Manager

Orbit Interactive
Hyderabad
03.2023 - Current
  • Implemented creative solutions from the Ad tech industry to enhance campaign performance and maximize conversions.
  • Developed training materials, ad specifications, and best practices for streamlined campaign launch processes using industry-leading tools like Scribe.
  • Managed end-to-end execution of guaranteed deals on CTV, efficiently handling RFPs and ensuring exceptional results.
  • Pioneered the implementation of effective monitoring tools for team performance, budget usage, and important metrics such as CTRs and Conversions.
  • Created and implemented custom dashboards using Adverity's dashboard solution to effectively analyze data from 1200+ campaigns and 25+ DSPs, ensuring efficient monitoring of agency-wide Online Marketing campaigns.

Senior Ad Operations Specialist

Orbit Interactive
Hyderabad
10.2022 - 02.2023
  • Implemented data-driven strategies using Google analytics and market insights to optimize ad performance and enhance campaign effectiveness for clients.
  • Implemented successful strategies to enhance performance and effectiveness of various campaign types including programmatic display, programmatic video, SEM, social media marketing, email marketing, geofence retargeting,residential targeting,and text messaging.
  • Executed A/B tests on ad creatives, landing pages, and targeting parameters to improve campaign performance and engagement rates.
  • Generated weekly and monthly performance reports for clients detailing campaign progress and outcomes.
  • Consulted with clients on best practices for optimizing their campaigns based on industry standards.

Ad Operations Specialist

Orbit Interactive
Hyderabad
06.2021 - 09.2022
  • Enhanced performance of digital ad campaigns across various DSPs, such as Google Ads, Display & Video 360, Yahoo DSP, Simpli.fi, Meta Ads Manager, Snapchat Ads Manager, Tiktok Ads Manager by ensuring efficient delivery and performance of advertisements.
  • Utilized GTM to implement website conversion tracking and integrated Google Analytics to analyze user behavior, track online conversions, and enhance the effectiveness of user journeys across over 20 DSPs.
  • Regularly conducted analysis of ad performance data, identifying opportunities for improvement and offering data-driven recommendations to optimize campaign outcomes.

Education

Master of Science - Global Marketing Management

Virginia Commonwealth University
Richmond, Virginia
05-2020

MBA - Marketing

Christ University
Bengaluru, Karnataka
05-2019

Skills

  • Google Ads
  • Facebook and Instagram (Meta Advertising)
  • Snapchat Advertising
  • Display and Video 360 (DSP)
  • CTV - OTT Advertising
  • Google Analytics
  • Google Tag Manager
  • Search Engine Marketing
  • Ad Trafficking
  • Display advertising
  • Mobile Advertising
  • Video Advertising
  • Cross-device targeting
  • Programmatic Advertising
  • Media Planning
  • Demand-Side Platforms
  • Conversion tracking
  • Campaign Management
  • Performance Optimization
  • Media Buying
  • Creative Direction
  • KPI Tracking

Certification

  • Meta Certified Digital Marketing Associate
  • Snapchat - Ads Manager Campaign Optimization certification
  • Google Analytics Certification - Credential ID 134439168
  • Google Display and Video 360 Certification
  • Simpli.fi Platform Certification
  • Master Digital Marketing - LinkedIn Learning

Timeline

Ad Operations Manager

Orbit Interactive
03.2023 - Current

Senior Ad Operations Specialist

Orbit Interactive
10.2022 - 02.2023

Ad Operations Specialist

Orbit Interactive
06.2021 - 09.2022

Master of Science - Global Marketing Management

Virginia Commonwealth University

MBA - Marketing

Christ University

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