Krishna Gupta
Marketing Manager
Mumbai / Pune | Open to Relocation Across India
Summary
Innovative and ROI-focused marketing professional with 12+ years of experience across FMCG, Retail, Real Estate,Education and Franchise businesses. Skilled in scaling brands through data-driven digital campaigns, stakeholder collaboration, and multi-channel execution. Proven success in managing P&L, optimizing budgets, leading cross-functional teams, and driving franchise expansion across India.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Marketing Manager
Yewale Amruttulya Pvt. Ltd
05.2023 - 06.2025
- Led integrated marketing strategy for a 550+ outlet café chain across India.
- Boosted brand awareness and lead generation through internal and external campaigns.
- Managed Google Ads, SEO, influencer collaborations, and regional digital initiatives.
- Introduced franchisee onboarding campaigns, reducing acquisition time by 35% and adding 50+ partners in 9 months.
- Oversaw brand compliance, creative approvals, and marketing automation tools.
- Coordinated cross-functional teams to accelerate franchisee onboarding and campaign execution.
- Conducted monthly media audits and drove regional adaptations for better reach.
Marketing Consultant
Real Estate
06.2024 - 10.2024
- Executed targeted digital campaigns to boost engagement.
- Collaborated with brokers and developers for cross-promotions.
- Delivered impactful results within limited budgets.
Marketing & Brand Manager
Superhouse Group
08.2020 - 05.2023
- Led brand & marketing for education, footwear & leather verticals across print, digital, and ATL/BTL platforms.
- Launched and promoted multiple school and education verticals through location-specific campaigns, brand storytelling, and parent-focused outreach enhancing enrollment rates and establishing a strong foothold in the academic sector.
- Managed campaign planning, budgeting & execution of flagship initiatives.
- Led rebranding initiatives, ensuring a consistent and impactful brand identity across all touchpoints.
- Mentored PR and admin teams on media relations & brand communication.
- Oversaw successful campaigns and events including Super Champ, Urjaa, DPS launches, and yoga and community events.
Team Lead – Sales
Exclusife Technosoft Pvt Ltd
05.2019 - 07.2020
- Generated high-converting SME leads through data-driven outreach & demo sessions.
- Consistently surpassed monthly sales targets throughout tenure by driving team performance and maintaining strong customer engagement.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Brand Manager
Bob's Gym & Health Foods
06.2016 - 03.2019
- Built strong client relationships, driving brand loyalty and repeat engagement.
- Led multi-channel brand promotions, enhancing visibility and market presence.
- Planned and executed high-impact events to boost customer engagement.
- Partnered with ad teams to deliver targeted, on-brand campaigns.
- Optimized customer touchpoints and follow-ups, improving retention and revenue.
- Developed strategic offers aligned with business goals to drive growth and retention.
Business Development & Brand Executive
Theoriat Services
08.2012 - 05.2016
- Managed BD, marketing & events across multiple industries.
- Built and maintained key client relationships, driving revenue growth.
- Led brand strategy including advertising, digital marketing & social media.
- Collaborated with agencies and media to boost brand visibility.
- Spearheaded successful event planning and on-ground execution.
Construction Area In-charge
Geometrical Design
09.2011 - 06.2012
- Oversaw day-to-day on-site construction activities for timely project execution.
- Ensured efficient material procurement using Just-In-Time (JIT) methods.
- Maintained site records and prepared MIS reports for management review.
Education
Bachelor of Commerce -
University
04.2001 -
Skills
- Digital Marketing & Performance Campaigns
- Brand Strategy & Storytelling
- Content & Social Media Marketing
- Event Marketing & On-Ground Activations
- PR, Media Relations & Influencer Outreach
- CRM, Marketing Automation & Analytics Tools
- Campaign Planning, Execution & Budgeting
- Franchise & Retail Marketing
- Regional Market Adaptation
- Team Leadership & Cross-Functional Collaboration
Key Highlights
- Achieved significant year-over-year sales growth through integrated digital and offline campaigns.
- Reduced marketing costs by 30% via efficient budget restructuring and vendor renegotiation.
- Built partnerships with 15+ influencers & regional media houses to expand brand reach.
- Led marketing strategy for a café chain with 550+ outlets across India.
Timeline
Marketing Consultant
Real Estate
06.2024 - 10.2024
Marketing Manager
Yewale Amruttulya Pvt. Ltd
05.2023 - 06.2025
Marketing & Brand Manager
Superhouse Group
08.2020 - 05.2023
Team Lead – Sales
Exclusife Technosoft Pvt Ltd
05.2019 - 07.2020
Brand Manager
Bob's Gym & Health Foods
06.2016 - 03.2019
Business Development & Brand Executive
Theoriat Services
08.2012 - 05.2016
Construction Area In-charge
Geometrical Design
09.2011 - 06.2012
Bachelor of Commerce -
University
04.2001 -
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