Krishna Prasun

• Developed and executed pricing tactics that optimised overall profit and revenue.
• Analyzed category performance metrics to identify trends and formulate action plans.
• Conducted market research to gain insights into consumer preferences, behaviors, and shopping habits.
• Created comprehensive presentations to stakeholders on key findings from data analysis.
• Collaborated with cross-functional teams such as marketing, finance, IT, operations, logistics and legal departments to ensure successful execution of projects.
• Performed competitive analysis by tracking competitor pricing, products and promotions across all channels.
• Monitored customer feedbacks regarding products and services offered in assigned categories.
• Provided training and guidance to junior associates in the category team.
• Achieved profit growth opportunities by analyzing data and identifying selection gaps.
• Leveraged trends in customer industries/marketplaces through effective research to shape solutions and approaches.
• Managed category spending to adhere to budget.

• College/University Internal Exams
  
• Grew personal portfolio by 258.50%, increasing from ₹47.39 lakhs to ₹2.70 crore, achieving the highest growth among KAMs in FY 2022-2023.
• Conducted performance reviews and implemented strategic growth initiatives.
• Expanded the client base by creating 20 new Fat Heads and 5 new Daddy Fat Heads.
• Acquired 14 organizations, resulting in a GMV of ₹51.5 lakhs by June 2023.
• Consistently surpassed targets, achieving a weighted average rate of 112.70% till June 2023.
• Ensured financial discipline by recovering ₹23.38 lakhs from creators involved in pricing malpractices.
• Implemented effective growth strategies, achieving an average organizational growth rate of 110%.

K12 Core (School Boards, College Entrance, Engineering Entrance, Medical Entrance)

• Generated ₹6.75 crore in revenue over 9 months, the highest by any KAM in the ecosystem.
• Continuously identified and implemented opportunities for revenue enhancement.
• Revised take rates for 30 accounts, increasing the Blended Take Rate from 5.2% to 6.7%.
• Onboarded 54% of clients to the AI convert platform, generating ₹37.5 lakhs in revenue within 10 months.
• Developed and implemented new revenue models to diversify income streams.
• Upsold products like DIY and IOS WL app, generating an additional ₹90 lakhs.
• Created tailored upselling strategies to meet diverse client needs.
• Established a publishing and logistics channel, generating ₹1.5 crore by fulfilling the market presence needs of educators and creators.
• Managed end-to-end processes to ensure smooth operations and high client satisfaction.

• Successfully transitioned 367 organisations to category teams, achieving their first milestone of ₹10,000 with an average order value (AOV) of ₹500.
• Maintained a quarterly average Net Promoter Score (NPS) of 8.89, reflecting high customer satisfaction.
• Achieved a gross merchandise value (GMV) of ₹9 crore with a base of 120 educators, significantly driving revenue.
• Generated ₹4.5 lakhs in GMV from the content marketplace, enhancing overall revenue.
• Improved the activity rate of churned clients from 18.2% to 56.8% within six months, resulting in a 75% quarter-on-quarter renewal rate.

• Optimized platform usage and ensured high subscription renewal rates.
• Held daily client meetings to boost satisfaction and identify upselling/cross-selling opportunities.
• Elevated daily active users from 10% to 79.8%, generating ₹650,000 in upsells with an average order value of ₹25,000.
• Attained a 90% quarterly renewal rate.
• Revived 20% of churned clients in the designated city.

• Collaborated closely with the Sales and Marketing Team to promote BYJU'S way of learning in the designated city.
• Mentored and led sales efforts within the designated zone as part of a dynamic team of go-getters.
• Contacted potential customers (parents and students) to set up meetings and present BYJU'S offerings.
• Counseled students on learning pedagogies and the BYJU'S personalized learning journey.
• Took responsibility for revenue generation and ensured product retention for a specified period.
• Achieved revenue worth ₹12.8 lakhs through these targeted efforts.

• Manage large amounts of inbound and outbound contacts promptly
• Identify customers’ needs, clarify information, research every issue and provide solutions and alternatives.
• Build sustainable relationships and engage customers by going the extra mile.
• Keep records of all conversations in our call centre. database in a comprehensible way.
• Frequently attend educational seminars to improve knowledge and performance level.
• Meet personal/team qualitative and quantitative targets.