Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
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KRISHNA SALUNKE

KRISHNA SALUNKE

CX Strategy & Operations
Bangalore

Summary

A seasoned professional with startup experience in the e-commerce and Fintech industries with a deep understanding of experience design, program management, analytics, operations and people management. I have excellent cross-functional expertise and a proven track record of successfully leading strategic initiatives to streamline business operations and reduce costs.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Head - CX Strategy & Operations

WeTrade Technology Pvt. Ltd
Bengaluru
04.2022 - Current
  • Power the customer experience strategy and operations, by implementing best in class systems and processes, hiring, training and oversee end to end CX operations Own end to end experience journey
  • Improved successful user onboarding by 13% and successful payments (deposit + withdrawal) by 9% Responsible for end to end customers experience and satisfaction
  • Boosted enterprise CSAT from 65% to 82% Lead app store rating improvement program and achieved a sustained rating of 4.6 stars Spearheaded contact reduction initiative and reduced contacts by 65% through automation and defects elimination Responsible for overall instrumentation of CX analytics

Associate to Senior Manager - CX Strategy & Design

Flipkart Internet Pvt. Ltd
Bengaluru
06.2011 - 03.2022

Led Experience Design charter (contact and cost reduction) for Payments & Refunds along with Cancellation journey nodes

  • Reduced customer contacts for Payment Nodes by 35% through product fixes and several structural solves such as speed and success rate improvement, visibility enablement and governance model
  • Achieved checkout completion from 10% to 28% for Failed Payments by enabling instant retry options
  • Reduced Flipkart's overall cancellation by 18% through policy, product and process improvement/implementation.

Led Experience Design charter for Books & General Merchandise (BGM), Large Appliances and Large Furniture

  • Boosted NPS for BGM category by 230% by improving the overall speed of delivery by ~2 days during the Rakhi festival.
  • Influenced the decision to reduce shipping fees through an analytical and data-driven approach → Attained category
  • NPS improvement by ~200 bps
  • Improved BGM category conversion by 40 bps through return policy enhancement as a result of competitor benchmarking (Performed across ~ 400+ categories)
  • Reduced customer return rate by ~15% for Cycle vertical through product experimentation and implementation
  • Drove the Open Box Delivery for large appliances which were first in the market initiatives which helped reduce the product return rate by 2.7%
  • Improved Large Appliance installation NPS by ~10% through predictive CX (proactive breach identification and rectification)
  • Raised Customer Satisfaction metric for Large Furniture from 27% to 65% by reducing cycle time through policy, product and process improvement.

Accountable for managing Grievance and CEO Escalation Desk with a team of ~40 escalation specialists and Team Leads

  • Responsible for setting up Escalation and Grievance Desk from the scratch including hiring, product and process design
  • Responsible for resolving all customers escalations within the defined timelines and retaining them
  • Drove escalation reduction by conducting RCA and process level analysis followed by implementation of structural solves through various program management across multiple functions

Education

Bachelor of Commerce -

Rabindranath Tagore University
04.2001 -

Skills

    Strategic Program Management

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Accomplishments

  • Reduced customer contacts for Payment Nodes by 35% through product fixes and other structural solves
  • Improved checkout completion from 10% to 28% for Failed Payments by enabling instant retry options
  • Boosted NPS for BGM category by ~230% by improving the overall speed of delivery by ~2 days during Rakhi Festival
  • Reduced overall customer contacts by 65% at weTrade → Resulted in saving of 3M INR annually
  • Applied first in the industry technology driven solution and slashed the product return rate by 25% accounting to USD60M savings annually, Rabindranath Tagore University – Bachelors of Commerce
  • Certifications: Foundations of Project Management by Google | Pursuing

Additional Information

  • AWARDS & ACCOLADES , Kool Gang Award | Dec 2021 | Flipkart Mission Impossible | Q1 2019 | Flipkart Mission Impossible | Jan 2018 | Flipkart Extra Mile | 2017 | Flipkart Spot Award | 2012 | Flipkart

Certification

Google Project Management

Timeline

Google Project Management

04-2023

Head - CX Strategy & Operations

WeTrade Technology Pvt. Ltd
04.2022 - Current

Associate to Senior Manager - CX Strategy & Design

Flipkart Internet Pvt. Ltd
06.2011 - 03.2022

Bachelor of Commerce -

Rabindranath Tagore University
04.2001 -
KRISHNA SALUNKECX Strategy & Operations