Krishna Wahi

Leading a team of 12 members for end to end Digital marketing operations and for Digital ad supply.

Maintaining a P/L of 1.5 Cr a month and upto 20 Cr annually

Responsible for campaign delivery – India & International.

• Actively involved in ad detection setup of brands on our SSP
• New Integration with Vendors / Publishers and Exchanges
• Developing new Strategies and processes for campaign management, client servicing & profit margin.
• Achieving Revenue Targets across Various Platforms.
• Key campaign management markets – India, SEA

Started off as an AM and grew to a Vertical lead in 6 months handling a revenue of 1Mil$ per bi-month as an AM and a revenue of 2Mil/Bimonth as a Vertical lead.

Post 9 months, was again prompted to region head and my team grew to 50 Members.

My responsibilities as region head were.

• Managing a revenue of 6mil$/BIM
• Led a team of 50+ Account Managers divided into 5 verticals, I.e. Internet, Ecomm, Gaming, Finance, and Edutech
• I Conducted Weekly, Monthly, and Bi-monthly reviews with teams and quarterly business reviews with clients.
• Took over 300 interviews with a 75% approval to-hire rate
• Conducted campus placements in Delhi NCR and Bangalore
• Worked with cross-functional teams to help improve products, Pitch decks, and creative solutions
• Post the Tiktok App ban, Converted to a Hub-based model where I helped interview, hire, train, and develop teams for the SEA, AU, US, LATAM, and EE regions
• Supported these regions with continuous Client solutions support with the help of 20 member team for Account analysis, Client management, and Optimization strategy.

with my main focus on China market.

I joined SVG as a Supply partnership manager and contributed 0.5Mil $ a month of Supply revenue through my portfolio.

My responsibilities held were:

Led the Project dedicated to working with Chinese apps and networks for all account management and supply procurement.

Responsibilities held(1.5 years):

• Account management for all Chinese Supply partners
• Campaign quality assessment
• Continuous campaign optimizations and passing feedback
• Global Supply development
• Fraud analysis and control
• Campaign KPI management
• Helping supply sources integrate over an API, s2s or a SDK.
• Troubleshooting integration problems Daily API bid optimization
• Helping with algorithm logic for improving the effectiveness of API integrations.
• Handling supply contributing to over 30% of overall business.
• Responsible for all Costs incurred and revenue earned
• All technical troubleshooting and problem-solving for all tech-related issues in the delivery process.
• Maintaining and consolidating all delivery cost and revenue patterns
• Delivering campaigns on various models like CPC, CPI, and CPR.

Responsibilities held by me:

• Handling Publisher Engagement and Retention.
• Acquiring Potential partners
• Negotiating terms with all new and existing publishers
• Forming/negotiating strategic alliances with new and existing online partners.
• Helping the Sales team with all relevant information for new campaign briefs
• Maintaining good relations with over 100 brand publishers
• Finding and acquiring new sources of inventory for performance campaigns
• Acquiring publishers for Branding (CPC, CPM, CPV, and CPCV) and Performance (CPI, CPA) Activities.
• Exploring and expanding inventory for Mobile content offers for Value added services

• Responsible for End to End delivery of digital advertising campaigns .
• Monthly growth reviews
• Publisher acquisitions
• KPI Management