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Krishna Wadhwa
Brand Manager
New Delhi
Summary
Experienced brand manager skilled in developing and executing effective brand strategies. Demonstrated success in leading product launches and rebranding initiatives, resulting in expanded market reach. Applies market research and consumer insights to drive brand growth and provides strong team leadership for cohesive marketing campaigns across Indian and international markets.
Overview
6
6
years of professional experience
4
4
Languages
Work History
Brand Manager
Lemon Media Company
New Delhi
12.2023 - 12.2024
- Planed and executed marketing campaigns across digital, social media, print, and other channels, ensuring brand messaging aligned with the overall brand identity and business goals for over 10 clients
- Collaborated with content creators, designers, video editors and other agencies to maintain a cohesive brand voice
- Analysed sales data, consumer insights, industry trends, competitor activities, customer feedback, and key performance indicators (KPIs) to assess brand health
- Organised monthly photo and video shoots, to follow and create trends and maintain an aesthetic presence
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed Online Reputation Management (ORM) for client brands by monitoring feedback and addressing customer concerns promptly, maintaining a positive brand image
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
Freelance Brand Marketing Assistant
Notorious Nature
London
10.2023 - 12.2023
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Conducted market research to identify emerging trends, gauge customer preferences, and inform future marketing strategies.
- Built strong relationships with key industry influencers and bloggers, securing valuable endorsements for the company''s products or services.
- Enhanced social media presence for increased brand visibility through engaging content creation and timely posting.
Freelance Brand Manager
GM4X
Scotland
10.2022 - 10.2023
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Created digital marketing plans to streamline and integrate communication across all digital marketing channels resulting in a 5% increase in engagement
- Implemented SEO Strategies that resulted in a 2% increase in website visits
- Authored monthly blogs which increased leads by 7% in the quarter
- Conducted research and analysis to determine brand positioning and messaging.
Digital Marketing Manager
Veris
Gurgaon
06.2019 - 03.2021
- Administered personalised email campaigns using CRM 'lead status' data resulting in 7% higher open rates and 4% higher clickthrough rates (CTR) compared to B2B SaaS industry averages
- Created retargeting and lookalike campaigns to generate new leads, upsell, and touch bases with existing cold leads
- Published monthly reports to compare data on the costs involved in lead generation and revenue generated to provide insight, evaluate, and assess the effectiveness of marketing campaigns
- Planned and carried out successful multichannel social media campaigns using paid search, SEO strategies, and project management tools, achieving a 3% increase in average followers' month-on-month
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Optimised email campaigns to increase open and click-through rates.
Education
Master of Science - International Marketing
University of Strathclyde
Scotland 09/2021 - 10/2022
Bachelor of Science - Business And Management
University of London
Delhi, India 08/2016 - 08/2019
Skills
Brand strategy
Analytics and reporting
Content scheduling
Facebook, instagram, linkedin
Content development
Market research
Photo and video editing
Content creation
Social media management
Marketing communications
Social media strategy
Brand positioning
Campaign planning
Brand strategy
Software
Canva
Google Analytics
Meta Business Suite
Brandwatch
Work Preference
Work Type
Full TimeGig WorkLocation Preference
RemoteOn-SiteHybridImportant To Me
Work-life balanceCompany CulturePersonal development programsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Manager
Lemon Media Company
12.2023 - 12.2024
Freelance Brand Marketing Assistant
Notorious Nature
10.2023 - 12.2023
Freelance Brand Manager
GM4X
10.2022 - 10.2023
Digital Marketing Manager
Veris
06.2019 - 03.2021
Master of Science - International Marketing
University of Strathclyde
09/2021 - 10/2022
Bachelor of Science - Business And Management
University of London
08/2016 - 08/2019