Sales force
Naveen Kumar
Marketing
Bengaluru,Karnataka
Summary
Service-oriented Business development manager with 7+ years of experience in online/offline marketing, franchisee business handling, developing relationships and partnerships, servicing accounts and boosting profits. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Account Manager - B2B Business Development
Sivantos India Private Limited
Bangalore, Karnataka
09.2017 - Current
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Grew market penetration and sales figures by leveraging customers relationships e
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Value additions for partners to create stickiness
- Managed on-site evaluations, internal audits and maintain exclusivity
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Prepare for new product and platform launch. Organize road shows
- Planning and execution of ATL/BTL activities
Social Media Manager
Sprinklr
Bangalore, Karnataka
07.2015 - 09.2017
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Created videos and managed YouTube channel to strengthen company reputation.
- Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Managed team of 5 to generate original content and moderate online community members.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Increased customer engagement through social media.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Used Sprinklr/Hootsuite/wordpress to analyze conversion rates across multiple digital channels.
- Analyzed and reported social media and online marketing campaign results
Senior Process Executive
Infosys Private Limited
Bangalore, Karnataka
09.2013 - 07.2015
- Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Analyzed and audited clients' websites to address performance issues.
- Conducted in-depth research and analyses to create company online marketing strategies.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Researched content publications and worked closely with public relations staff to develop outreach campaigns.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Created printed marketing materials designed to drive campaigns.
- Provided strategic and operational recommendations for improvement across departments
Education
MBA - Marketing
GNA-IMT
Phagwara 06.2011 - 04.2013
BCA - Computer Science
Punjab University
Talwara 07.2008 - 03.2011
Skills
Sales Reporting
Trained in consumer marketing
Strategic account development
Strategic planning
Sales presentations
Business development and planning
Database Management
Cross-functional communication
Computer Skills
MS Office
Public and Media Relations
Campaign management
Product development
Marketing and advertising
Brand development
Timeline
Account Manager - B2B Business Development
Sivantos India Private Limited
09.2017 - Current
Social Media Manager
Sprinklr
07.2015 - 09.2017
Senior Process Executive
Infosys Private Limited
09.2013 - 07.2015
MBA - Marketing
GNA-IMT
06.2011 - 04.2013
BCA - Computer Science
Punjab University
07.2008 - 03.2011
Software
Sibex
Sprinklr
Hootsuite
Wordpress
Sitecore
Interests
Bike Rides
Learning new skills ie website designing, Sap etc
Sports