KRISHNAKANTH G
Bangalore
Summary
Dynamic Retail and e-commerce with a proven track record at Spar, Star Bazar , More retail and Swiggy Instamart, driving sales growth through strategic category management and effective supplier negotiations. Expertise in SAP and ERP systems, coupled with strong communication skills, has enhanced operational efficiency and brand performance, optimizing inventory and maximizing profitability.
Overview
14
14
years of professional experience
Work History
Manager (E-com)
Swiggy Instamart
Bangalore
02.2025 - Current
- Managed e-commerce category strategies to optimize product offerings and drive sales growth.
- Planned and executed storefront activities including banners, personal notifications, campaigns, and carousels to enhance user engagement.
- Developed and implemented strategic planogram designs and space utilization plans to maximize category performance.
- Implemented effective forecasting and inventory planning processes to optimize e-commerce supply chain management.
- Conducted regular negotiations with suppliers to manage cost, margin, and promotional activities, driving e-commerce growth.
- Streamlined the brand onboarding process, adhering to company compliance requirements and closing Terms of Trade agreements.
- Managed brand performance and strategically planned supply chain operations across 80+ cities in India.
- Directed e-commerce operations by monitoring sales, margins, aged inventory, dump, and other income, aligning with business objectives.
- Collaborated with brand teams to strategically allocate and manage e-commerce budgets.
- Directed the management of 56 brands across India, driving e-commerce growth and operational efficiency.
Deputy General Manager (Retail)
The Better Chicken
Bangalore
09.2023 - 02.2025
- Led the development and implementation of retail division - "THE BETTER CHICKEN"
- Performed detailed financial analysis to drive strategic budgeting and forecasting initiatives within retail operations.
- Directed marketing and promotional strategies to drive sales growth and enhance retail operations.
- Elevated customer engagement by ensuring seamless and superior experiences across offline and online retail channels.
- Cultivated and maintained strategic partnerships with vendors, suppliers, and stakeholders to drive business growth.
- Leveraged pricing strategies, promotional activities, and product assortment to attract and retain customers.
- Managed budgeting and marketing design for new store launches, ensuring cost-effective operations
- Developed strategic sourcing plans for chicken, fish, mutton, eggs, and exotic meats to enhance product offerings.
- Introduced and launched the private label brand 'The Better Chicken,' enhancing product differentiation in the retail market.
- Generated B2B leads, driving sales and enhancing profit margins.
- Oversaw the management of 18 offline retail outlets, website, and B2B sales operations in Bangalore.
- Led a team of 52 in operations, focusing on 4 categories and 2 B2B areas.
- Developed detailed monthly P&L reports and store profitability assessments, facilitating strategic financial planning.
- Reported directly to CEO and Managing Director, ensuring seamless communication and alignment with executive strategies.
Category Manager (Pan India)
More retail Private Limited
10.2021 - 09.2023
Assistant Category Manager
Trent hypermarket private limited
10.2019 - 10.2021
- Company Overview: A TATA and TESCO ENTERPRISE
Operations Manager
United Seafood Ltd.
Kampala
07.2018 - 09.2019
- Company Overview: (A division of united global business enterprises llc, Oman)
- (A division of united global business enterprises llc, Oman)
Assistant Category Manager
Max hypermarket India pvt ltd
Bangalore
10.2013 - 07.2018
Fish Development Officer (FDO)
Karnataka Fisheries Development Corporation
04.2013 - 09.2013
Production Manager
Fresh Perch Ltd.
Kampala
04.2012 - 02.2013
Quality Controller
Goan Fresh Marine Exports Pvt Ltd.
08.2011 - 04.2012
Education
PGDM - Strategic Marketing Management
MITSDE
PUNE02-2025
Bachelor of fisheries science -
KAVAFSU
Mangalore05.2010
Skills
- ZRMS and Oracle BI
- SAP and ERP systems
- Basic SQL proficiency
- Microbiology analysis
- Meat and fish expertise
- Team education and motivation
- Negotiation skills
- Communication skills
Languages
- English
- Kannada
- Hindi
- Telugu
Personal Information
- Date of Birth: 05/18/88
- Gender: Male
- Nationality: Indian
Timeline
Manager (E-com)
Swiggy Instamart
02.2025 - Current
Deputy General Manager (Retail)
The Better Chicken
09.2023 - 02.2025
Category Manager (Pan India)
More retail Private Limited
10.2021 - 09.2023
Assistant Category Manager
Trent hypermarket private limited
10.2019 - 10.2021
Operations Manager
United Seafood Ltd.
07.2018 - 09.2019
Assistant Category Manager
Max hypermarket India pvt ltd
10.2013 - 07.2018
Fish Development Officer (FDO)
Karnataka Fisheries Development Corporation
04.2013 - 09.2013
Production Manager
Fresh Perch Ltd.
04.2012 - 02.2013
Quality Controller
Goan Fresh Marine Exports Pvt Ltd.
08.2011 - 04.2012
PGDM - Strategic Marketing Management
MITSDE
Bachelor of fisheries science -
KAVAFSU
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