Krishna Kumar Rajendran
Coimbatore
Summary
Results-oriented digital marketing expert with a history of delivering an 8X RoAS at CasaOne via innovative Facebook and Google advertising techniques. Skilled in HubSpot CRM and automation workflows, with a focus on team leadership and cross-departmental collaboration. Proven ability to enhance campaign performance while reducing expenses.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Paid ads specialist
Cloudeagle
Coimbatore
11.2023 - Current
- Managed paid ad campaigns on Google, Bing, and LinkedIn to drive targeted traffic and increase conversions.
- Developed content and layout for ad landing pages to enhance user experience.
- Oversaw HubSpot CRM operations, focusing on data management, lead validation, reporting, and dashboard building to enhance sales tracking.
- Automation using clay, zapier to simplify workflows in hubspot
- Define ICPs and refine them based on the product offerings
- Collaborated with cross-functional teams to streamline lead delivery processes, improving alignment between marketing and sales efforts.
- Documented operational procedures to ensure consistency in CRM usage
- Coordinated with Sales and CS departments to ensure hubspot workflow processes.
Senior Manager - Digital Marketing
CasaOne
Bengaluru
06.2019 - 09.2023
- Consistently delivered a RoAS of 8X from Facebook ads and a RoAS of 6X to 8X from Google ads.
- Reduced CPL by over 50% through implementation of dynamic product ads on Facebook using catalog manager.
- Lowered the CPL on Google ads by consistently trying out new ad formats like Discovery ads, Performance Max ads, etc., to reap maximum benefits.
- Used SMS marketing tools like Twilio and Attentive and ran ads on the open internet via tools like Criteo.
- Advertise on other retailer websites, such as Amazon, Wayfair, Target (via Criteo), Walmart, Overstock, etc.
- Reduced ad spend to less than 10% of revenue while managing monthly ad budget of $250k.
Digital Marketing Executive
Tandem NZ
Bengaluru
01.2018 - 05.2019
- Ranked No.1 in Google US for a highly competitive keyword which has 1 million search volumes/month in a span of 4 months for a client called VehiclecheckUSA.
- Integrated digital marketing efforts across Google & Facebook ads, community sharing, and Hotstar ads during VIVO IPL 2019 to enhance brand visibility.
- Mentored team of 3 interns - frontend developer, backend developer, and content writer - to successfully overhaul website within 2 months, improving user experience.
Marketing Team Lead
Zepo
Mumbai
04.2017 - 12.2019
- Executed targeted social media campaigns to enhance brand visibility and increase online engagement.
- Ran hyper-personalized and targeted Email campaigns to optimize the Email sales funnel.
- Analyzed and reported Profit & Loss of all digital marketing campaigns to inform strategic decisions for the CEO.
- Led recruitment process, hiring 3 members to build a high-performing marketing team.
Education
M.Tech - Integrated, Advanced manufacturing
SASTRA University
Tanjore05.2017
Skills
- Campaign management and inbound marketing
- HubSpot CRM
- Workflow automation
- Customer targeting
- Cross-functional collaboration
- Team leadership
- Problem solving
- Expert in marketing/sales automation
- Search engine optimization
- Pay-per-click advertising
- Social media strategy
- Digital marketing planning
- Email automation and workflows
Certification
- Coursera - University of Illinois, Digital Marketing Capstone, Digital Marketing Specialization, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory & Practice, Digital Media and Marketing Strategies, Digital Media and Marketing Principles, Marketing in an analog world, Marketing in a digital world
- Coursera - University of London, Brand Management: Aligning Business, Brand and Behavior, Managing the company of the future
Timeline
Paid ads specialist
Cloudeagle
11.2023 - Current
Senior Manager - Digital Marketing
CasaOne
06.2019 - 09.2023
Digital Marketing Executive
Tandem NZ
01.2018 - 05.2019
Marketing Team Lead
Zepo
04.2017 - 12.2019
M.Tech - Integrated, Advanced manufacturing
SASTRA University