Krishnakumar Subramanian

With over 15 years of experience managing Haier’s retail business in Tamil Nadu, I’ve grown annual revenue from over 2 crores to over 600 crores, overseeing a diverse product range across more than 350 outlets. Leading a team of 600+, I’ve established strong retail partnerships, including with major chains like Vasanth & Co, Sathya Agencies, Poorvika Mobiles, Darling Digital, Reliance, and Croma, and have driven consistent annual growth. Through strategic displays, team training, and commercial negotiations, I’ve enhanced brand visibility and ensured competitive market positioning. Recognized for top-tier performance, I’ve maintained a spot in the top 10 branches across India for 13 years.

At GKB Rx Lens Pvt Ltd, I served as the Regional Sales Manager for South India, overseeing retail and service centre operations with a turnover of 3000 crores. I managed 16 retail counters, 4 branches, and 9 service centers, driving business growth by formulating strategic plans, enhancing distribution infrastructure, and optimizing trade activities. My role involved recruitment, training, and developing sales teams, while also managing marketing, sales budgets, and product strategies. I liaised with senior stakeholders across business communities and government authorities to align with corporate objectives, ensuring seamless coordination across functions to achieve sales and distribution goals.

At GKB Rx Lens Pvt Ltd, I served as the Regional Sales Manager for South India, overseeing retail and service centre operations with a turnover of 3000 crores. I managed 16 retail counters, 4 branches, and 9 service centres, driving business growth by formulating strategic plans, enhancing distribution infrastructure, and optimizing trade activities. My role involved recruitment, training, and developing sales teams, while also managing marketing, sales budgets, and product strategies. I liaised with senior stakeholders across business communities and government authorities to align with corporate objectives, ensuring seamless coordination across functions to achieve sales and distribution goals.

At Nippo Batteries India Ltd, I served as Branch Manager for Tamil Nadu, driving sales and marketing operations to achieve business growth. I led the frontline sales team, implementing sales initiatives and promotional activities for brand development. My role involved market analysis, demand forecasting, and inventory management to ensure product availability. I also developed market segmentation strategies, identified key institutional accounts, and established strong relationships with dealers and channel partners, expanding market reach. Additionally, I focused on customer satisfaction, technical support, and ensuring quality standards were met while overseeing credit control and cash flow management.

At Kenstar, I served as Area Sales Manager, responsible for driving profit, strategic positioning, and brand marketing in my assigned territory. I oversaw marketing and sales operations, ensuring the smooth execution of secondary sales and merchandising activities. My role involved developing market plans, contributing to brand building, and implementing sales promotions. I also explored new business opportunities, conducted market feasibility studies, and initiated new projects. Additionally, I worked closely with sub-dealers to negotiate business deals and budget approvals, while managing the launch and promotion of new products.

At Samsung India Electronics Pvt Ltd, I served as a Sales Executive, managing key accounts in Chennai, including Shah, Vasanth, Chellamani, and others. My role involved overseeing profit delivery, product development, and executing marketing strategies within the assigned territory. I developed market plans, coordinated merchandising activities, and played an active part in brand-building and sales promotions. I was responsible for exploring new business avenues, initiating project development, and negotiating with sub-dealers to promote high-end products.

During my tenure, I achieved over 50% growth in sales within my territory, successfully launched high-end double-door refrigerators in major channels, and contributed to building a strong brand image. Additionally, I was recognized as the highest incentive achiever in 2005 for my performance and the innovative schemes I implemented to boost sales.

At Apollo Tyres Ltd., I served as the Territory Sales In-charge for Salem, Sankari, and Namakkal. I was responsible for institutional sales and managed 15 dealers, working to increase market share by converting a significant number of fleet owners. During my tenure, I was awarded the Best Territory Sales In-charge for my performance. I conducted a comprehensive survey of all HMV vehicles in the area, providing valuable competition insights that contributed to the company’s sales strategy. I consistently achieved sales and accounts receivables targets, ensuring strong performance throughout my tenure.

At ITC Ltd., I worked as an Area Executive, managing sales for the Cigarette division across Madurai, Paramakudi, Ramnad, Aruppukottai, and Virudhunagar districts. I successfully launched new products, like Mintos, Aim Matches, and Aashirwad Atta, in my territory. Additionally, I was responsible for overseeing all marketing activities for new products within the Coimbatore branch, and I played a key role in appointing new distributors for various FMCG products in line with company norms. I also focused on creating strong brand visibility for both existing and new products, contributing to their market success.

At Funskool India Ltd., I worked as a Sales Officer, handling distributor sales for Funskool toys in Pondicherry and Salem. I managed key retail accounts like Landmark, Odyssey, Lifestyle, and Pantaloons, ensuring strong product visibility and brand positioning. I was responsible for executing marketing, branding, and promotional activities, particularly for Gi-Joe and Sindy Toys across Tamil Nadu, helping to drive brand awareness and sales in key outlets.