Krishnamurthy Dhasarathan

• To Create, monitor, and manage digital campaigns in ad serving systems such as Trade Desk, DCM.
• Daily, Weekly, Monthly, Quarterly reporting (which includes compiling data, driving inferences, and forecasting on campaign performance since inception.
• Troubleshoot technical issues related to ad serving and ensure that campaigns are running smoothly.
• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
• Pulling and analyzing reports from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.
• Ensure timely, accurate, and successful delivery in full of all campaign components.
• Reporting and optimization of campaigns to achieve client’s goals i.e., impression, CTR, ROI, eCPA etc.
• Daily discussions with internal and external members on campaign setups, performance and Budget and Reporting.
• Quality Analyst: QA's all set-ups, changes internally and Externally been 100% efficient on tracking errors and managing it internally
• Trains specialist and analyst level team members on Trafficking best practices.

• Pulling and analyzing reports from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.
• Developed and maintained reporting dashboards to provide real-time data and insights to key stakeholders.
• Designed and developed reporting solutions to support customer and management reporting requirements.
• Screenshots on running Ads to add on Advertiser's Deck

Nov 2020 - Dec 2021 (Campaign Specialist)

• Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.
• Owns day-to-day performance of campaigns – completely accountable for tactics in market and according performance.
• Advanced skills on Maintaining Margins, Pacing and Bid Strategies, Forecasting Revenues along with Negotiations.
• Communicating internally between commercial/account management and technical teams
• Quality Analyst: QA's all set-ups, changes internally and Externally been 100% efficient on tracking errors and managing it internally
• Trains specialist and analyst level team members on Trafficking best practices.

Video Operations (Dec 2019 - Nov 2020)

• Working in the process of YouTube, Facebook, and Snap chat optimization and channel Management for various types of industries Creators, Broadcasting, Entertainment, and Media.
• Keywords Research, Titles, and Description to generate engagement.
• Provide training for interns regarding the process and helped them to learn from scratch.
• Involved in direct communication with the client, Preparing Daily status
• Reports at EOD to highlight the daily progress to the client and closeout activities for the release.
• Worked with the Marketing Strategy and Operations team to create weekly reports and establish benchmarks with the analytics experience on YouTube Studio