Krishnan Iyer

• Started with handling a business of 30 lacs net revenue per month with a CM2 of 15% which included all the marketplaces except Amazon.
• Grew Flipkart from 4 lacs Net Revenue to 18 lacs Net Revenue per month from August to December. ( Included investing in Performance marketing, telegram affiliate sales and in turn getting better visibility by getting the seller to Silver from Bronze level.
• Industry analysis on market sizes across platforms, product mix and growth opportunities.
• Handling complete India E-commerce from December onwards including Amazon with total business of 1 Cr. per month in India.
• Handling PnL for Global Other marketplaces from December including Walmart, 40 Boxes, Macys and QvC having a total business of 1 Cr. per month.
• Got the ETA for logistics in India from 7 days to min of 4 days by optimizing the production and planning process.
• Optimized Performance marketing across channels in turn increasing the profitability(CM2) from 15% to currently 23% in January 2024.

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• Handled complete PnL upto CM2 level for Quick Commerce and E-groceries and E-pharmacies.
• Grew Blinkit from 4 lacs per month net revenue to 40 lacs per month net revenue in 6 months.
• Overall revenue was increased from 50 lacs per month to 1.2 Crore per month across Big Basket, 1mg, Pharmeasy, Netmeds, Blinkit, Swiggy, and Zepto.
• Got the organization to focus more on Grocery products which were not the key contributors in the net revenue which in turn increased revenue across Quick Commerce and E-groceries.
• Was given Star Performer of the Quarter for JFM'23 Quarter.

• Started with handling the inventory model of the business with 6 chains for 4 brands having a total revenue of 55 lacs per month
• Converted 8 chains - 4 in E-commerce and 4 in Quick Commerce over the past year increasing the sales revenue to 1.2 crores per month
• Handling Business planning, channel strategy, marketing investments and budget planning for all the chains - Flipkart, Amazon, Swiggy, Blinkit, Big Basket, Pharmeasy, 1mg, etc
• Driving the sales performance through various E-commerce platforms (Dropship, Inventory and Q-commerce)
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
• Working closely with product managers and warehousing teams to ensure fill rates
• Providing analysis and reporting on metrics such as weekly / monthly sales / Fill-rates and offtakes for multiple brands
• Customer analysis in Quick Commerce chains through investment in fixed assets and accordingly planning assortments for the same ensuring optimal ROI
• Created a separate E-commerce distribution / delivery channel across zones to enhance profitability and reduce the delivery time
• Have grown the pleasure products category from 3 lacs per month to 35 lacs per month.
• Establishing the Good Home brand in home care segment - initially via discounts then doing more ATL and visibility
• Revenue for the brand has increased from 2 lacs per month to 13 lacs per month
• Currently handling Marketplace model sales for the organization as well since May 2022 - Flipkart / Amazon / Snapdeal
• Introduced (Listed and Launched) multiple products across multiple websites.

• Sales Officer stint for 4 months in Solapur and Osmanabad districts
• Handled a team of 3 sales representatives
• Increased the sales of Good Home brand for the region by 140% during the period
• Handled over 22 distributors, their payments and stock management
• Converted more retailers by product sampling and new placements in-turn increasing the number of beats in a particular town

• Sales Representative stint for 3 months in Gujarat territory - covering urban, rural, and up-country markets
• Achieving daily targets provided
• Identifying new outlets and placing products, expanding brand range or depth
• Ensuring deliveries in co-ordination with the distributors
• 3 BTL activities for new product launches in Good Home and Eva brands in Urban and up-country markets
• Goal was to enhance the reach of the brand.

• Responsible for the P&L decisions for Jaipur area
• Onboarded 45+ exclusive properties on OYO SMART platform with over 700 rooms
• Responsible for price optimization, occupancy maximization to successfully achieve revenue targets for the hub
• Handled a portfolio of Rs
• 6 Crores resulting in 10% share in the North hub
• Opened 6 new locations in Rajasthan, setting up operations as well and onboarding premium resorts into the Palette division of OYO Rooms
• Responsible for the hiring of new BDs for the hub and their training.

• Involved in designing and formulating the company strategy
• Also, plan, organize and direct activities towards execution in research
• Responsible for the selection and implementation of the IT Infrastructure required towards developing the web application
• Handled a team of web development interns, setting up different modules in accordance with the timelines
• Onboarded instructors to take live classes regarding different streams ranging from entrepreneurship to Finance.