Summary
Overview
Work History
Education
Skills
Timeline
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Krishnan Ramanujam

Vice President - Marketing
Bengaluru,Karnataka

Summary

Customer Driven marketing professional with over three decades of in depth experience, helping businesses succeed in challenging markets. Knowledgeable about Market Development, Product Launches and Operations Management. Looking for a challenging new role to lead as a Business Unit Head of a progressive organization

Overview

32
32
years of professional experience

Work History

Vice President of Marketing

Sundram Fasteners Ltd
Hosur , Tamil Nadu
1995.12 - Current
  • Grew Sales eight fold over the past 20 years. CAGR (10 years) - 10%, CAGR (5 years) - 6 % and CAGR (3 years) - 15%
  • Currently heading Marketing & Sales of automotive components for a division, clocking Rs700 crs/ annum
  • Established SFL as a Dominant player in Powder Metal automotive components market. Increased Market share from under 20% to reach 30% over 10 years
  • Grew Exports Sales, five fold over past seven years. Sales to Global Markets increased from Rs 20 crs to reach Rs 100 crs in 2022
  • Extensively traveled in Europe and North America and built a wide network of OEM and Tier I Customers in automotive industry. Customers include marque players like General Motors, Magna, ZF, American Axles, Hitachi Automotive, VW, Danfoss, Eaton, etc..
  • Built a network of Customers in Domestic Automotive Industry, customers include Hyundai, Kia, Maruti Suzuki, Mahindra, Honda, Skoda VW, Bajaj Auto, TVS Motors, GKN Driveline, Nexteer Automotive, Bosch, Denso, etc.
  • Besides Business Development, also actively involved in Technical Domains, which include Product Development and Operations Management to streamline business.
  • New Product Development - Piloted Growth through New Customer and New Product Development. New Products contributes to over 30% Sales YOY
  • Extensively trained in TPM & TQM methodologies, through extensive coaching with Japanese experts. Talented in applying TQM principles in the domain of Operations & Business Development
  • Built network of satisfied customers, who are either single source to SFL or a major source through exceptional customer service. Won many awards from OEM's including GM, Bajaj Auto, Bosch, Aisin, etc
  • Built expertise in working with customers towards obtaining price increases and share of business increases through superior customer service and excellent networking skills.
  • Passion for excellence in Execution, Service Delivery and Customer satisfaction
  • Built a motivated team and led from the front

Marketing Manager

ITC Limited
Chennai , Tamil Nadu
1990.06 - 1995.10

Led the Exports Sales of Packaging and Printing Division for Safety Matches.

Education

MBA - Marketing And Financial Management

Indian Institute of Management
Bangalore
1988.06 - 1990.03

Bachelor of Engineering - Mechanical Engineering Technology

PSG College of Technology
Coimbatore
1980.09 - 1985.01

Skills

    Business Development

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Timeline

Vice President of Marketing

Sundram Fasteners Ltd
1995.12 - Current

Marketing Manager

ITC Limited
1990.06 - 1995.10

MBA - Marketing And Financial Management

Indian Institute of Management
1988.06 - 1990.03

Bachelor of Engineering - Mechanical Engineering Technology

PSG College of Technology
1980.09 - 1985.01
Krishnan RamanujamVice President - Marketing