Krishnapriya K

Motivated and detail-oriented Digital Marketing fresher with hands-on knowledge of SEO, social media marketing, Google Ads, and content creation. Skilled in analyzing campaign performance, creating engaging content, and supporting brand growth through data-driven strategies. Eager to learn, adapt, and contribute to a dynamic marketing team.

https://www.linkedin.com/in/krishnapriyak09

• Developed and executed a full-scale digital marketing project including website creation, SEO, paid advertising, and tracking implementations.
• Built a custom WordPress website for my service offering with SEO-optimized content, performing both on-page and off-page SEO activities to improve organic visibility and rank the landing page on Google Search.
• Conducted keyword research aligned with target audience and services, and created high-quality, search-friendly content to enhance relevance and rankings.
• Implemented Google Ads Search & Demand Generation campaigns directed to the landing page, ensuring campaign structure, keyword strategy, and bidding aligned with business goals.
• Integrated Meta Pixel and Google tracking codes using Google Tag Manager to accurately capture user interactions and conversions.
• Configured tags and triggers for Google Ads, Meta Ads, and Google Analytics, enabling precise tracking of website visitors, user behavior, and conversions. Monitored performance and refined strategies to optimize campaign results.

Website link - digitalacademy.kesug.com

Executive Certificate Program In Digital Marketing - Entri Elevate. Certified by Illinois Tech (NSDC - aligned content)

• Completed Digital Marketing Certification covering SEO, SEM, Social Media Marketing, and Analytics.
• Learned core concepts of digital marketing ecosystem and online marketing strategy.
• Understood marketing funnels, target audience analysis, and digital goals. L
• Keyword research, on-page & off-page SEO techniques.
• SEO audit basics and content optimization for better search rankings.
• Hands-on experience with Google Ads and paid campaign setup.
• Creating organic and paid marketing campaigns on Facebook, Instagram, LinkedIn & YouTube.
• Audience engagement and performance optimization strategies.
• Crafting SEO-friendly content for blogs, websites, and social platforms.
• Content strategy planning and distribution techniques.
• Using Google Analytics and other tools to track campaign results.
• Monitoring metrics (traffic, bounce rate, conversions) and generating insights.
• Basics of website setup using CMS like WordPress