Krishnaraj K
Kochi
Summary
I am a professional in retail sales and distribution management with 16 years of experience in senior and middle management levels handling channel sales and distribution for various industries like Consumer durables, Electrical and Lighting, Construction products, Telecom and Tyres.
Result oriented professional, flexible to work in any geography and in varied industries. Looking forward to mutually beneficial career and larger responsibilities
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sr. Branch Sales Manager
Century Plyboards (I) Ltd
Kochi
11.2024 - Current
- Handling branch sales operations of the Kerala state with an 18-member direct reporting sales team.
- Manage branch profitability, and ensure revenue target achievement.
- Plan and strategize for market expansion and market development activities
Dy. Manager - Professional Lighting
Jaquar and Co. Pvt Ltd
Kochi
12.2020 - 10.2024
- Managed business of Jaquar Professional Lighting for Kerala along with a 4 member reporting team
- Achieving tertiary sales volumes by working in close association with specifiers viz. Architects, Electrical consultants, Interior designers and builders. Planning and conducting market development programs & promotion campaigns viz. Architects meet, electrician trainings, and enabling development through the meets.
- Planning and fixing the sales team quotas for the direct sales team and retail showroom sales team in alliance with the periodic revenue budget. Ensuring compliance to plan. Analyzing the prospect bank and sales funnel to sales conversion ratio.
State Sales Manager
A.O Smith India Water Products Pvt. Ltd
Kochi
05.2014 - 07.2020
- Develop and manage Sales and distribution of A.O Smith Water Heaters and Purifiers in Kerala through distribution and Key accounts network of A.O Smith
- Market expansion, identification and appointment of new channel partners viz distributors and retailers, and ensuring counter share in the appointed retail counter
- Annual and month-wise sales forecast and budgeting for the total product portfolio.
- Manage promoters in the Key accounts, ensuring the counter presence and visibility in these showrooms. Ensuring promoter productivity.
- Monitoring the pricing, sales schemes, incentive schemes, and growth of appointed channel as per the planned sales budget. Analyzing & ensuring the channel ROI.
Dy. Manager - Consumer Lighting
Philips India Ltd
Chennai
08.2010 - 05.2014
- Handled the sales and distribution of Philips Home Decorative Lighting for Chennai and ROTN.
- Prospecting and appointment of new channel partners for Philips Light Lounges. The job involved both ensuring a proper retail display in the light lounges and also distruibution of the products through the dealers appointed in the distributor area
Asst. Manager - Channel Sales
Tata Teleservices Ltd
Thrissur
09.2008 - 08.2010
- Sales of postpaid telecom products and services for the central Kerala region, through distributors and direct sales agencies (DSA), are increasing.
- Recruitment of the sales team under the agencies. Handling of direct sales through the team, and also distribution of wireless talkies and supporting hardware products for internet connectivity.
Territory Incharge
Apollo Tyres Ltd
Kannur
01.2007 - 08.2008
- Management of retail sales of Trick tires and PCR (passenger car radials) through a network of 25 dealers in North Kerala.
Education
MBA - Marketing Management
Justice KS Hegde Institute of Management
Udupi, Karnataka08-2004
Bachelor of Science - Agriculture
Agriculture College Kolhapur
Kolhapur, Maharashtra08-2002
High School Diploma -
Ratna Junior College
Hyderabad07-1998
High School Diploma -
Jubilee Hills Public School
Hyderabad04-1996
Skills
- Distribution and channel sales management: new business channel appointment and development
- Sales forecasting, budgeting, and planning, ROI analysis, inventory management, and competition analysis
- Business development: market expansion, specifier-level business development
- Sales team management
Accomplishments
- Launch of retail business for Jaquar Professional lighting in the state with appointment of 30 new dealers in both electrical and sanitary ware division combined with an annual growth rate of 25% from 2023 – 24 in retail business
- Re-established distribution and business of A.O Smith water heaters in Kerala in 2014. Achieved a revenue growth of 35% in 2017 for A.O Smith Water Heaters and subsequent revenue growth of 8-10% year on year. Successfully launched and laid foundation for Water purifiers in Kerala state in April 2018.
- Achieved growth rate of 25% in revenues for Philips Home Lighting over the year 2012-13 for TN, with almost 30% of the growth from converted project orders. Received “Philips Behaviour Award” for best territory – Chennai for 2012.
Certification
- Advanced Strategic Management for Professionals from Indian Institute of Management, Kozhikode (IIM-K)
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
Telugu
Beginner
A1
Affiliations
- I enjoy playing badminton during my leisure and reading science and fiction
Timeline
Sr. Branch Sales Manager
Century Plyboards (I) Ltd
11.2024 - Current
Dy. Manager - Professional Lighting
Jaquar and Co. Pvt Ltd
12.2020 - 10.2024
State Sales Manager
A.O Smith India Water Products Pvt. Ltd
05.2014 - 07.2020
Dy. Manager - Consumer Lighting
Philips India Ltd
08.2010 - 05.2014
Asst. Manager - Channel Sales
Tata Teleservices Ltd
09.2008 - 08.2010
Territory Incharge
Apollo Tyres Ltd
01.2007 - 08.2008
MBA - Marketing Management
Justice KS Hegde Institute of Management
Bachelor of Science - Agriculture
Agriculture College Kolhapur
High School Diploma -
Ratna Junior College
High School Diploma -
Jubilee Hills Public School
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