Krishna Teja Kancharla

Digital Marketing Specialist

Accenture

Hyderabad, Telangana

12.2018 - Current

In depth analysis and troubleshooting of the ad serving behavior for different publishers on different platforms
In depth understanding and hands on experience on Google Ad Manager 360(Adx,dfp).
Continuous evaluations of market trends to stay current on consumer and competitor changes.
Improved click-through rates, conversion and other important KPIs with strategic approach.
Created content strategies for digital media.
Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Working on Live/On Demand contents (VOD) streaming through Google Dynamic Ad Insertion (DAI) on various platforms (iOS/Android/OTTs/Smart TVs).
Hands on experience on Ad-rules, VAST and VMAP tags and their specifications.
Adequate experience on resolution, bit rate, frame rate, video transcoding.
Resolving cases/issues related to ad insertions and content streaming for various publishers like CBS, FOX, and AMC etc. worldwide.
Have knowledge on Campaign Delivery through Google Ad Manager, Dynamic Ad Insertion and Google Ad Exchange.
Creating sample apps with basic SDK implementation in Android studio using JavaScript to test the behavior without any external SDK manipulation.
Creating web speed audits to publishers and suggesting the modifications to the page in order to increase the performance(page loading, HTML/CSS/JavaScript execution and implementation).
Analyzing the client's website and assisting them in implementing responsive websites for the better performance on mobile devices. Assisting the customers in understanding the usage of AWS cloud database for HLS playlist.
Conducting website(website and mobile) testing to identify bugs and UI improvement. Analyzing the data from Google analytics and assisting clients in better implementation of website based on the traffic.
Testing client's applications and preparing a report on responsiveness, app load time, bugs and the user traffic. Assisting them in better implementation based on the above reporting.
Analyzing the AWS cloud database associated with HLS playlist and troubleshooting the integration based on the client's query. Internal audits on the team performance and metrics.
Validating associate's responses and assisting them on improvement of their individual as well as team performance.