Krishnendu SAHA

Key Responsibilities

• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Drove BD/Sales by developing multi-million-dollar contract sales by onboarding universities across the South and North regions.
• Maximized performance by monitoring daily activities and mentoring team members.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Preparations for the MoU, signing it with university stakeholders.
• Prepare and edit proposals, presentations, contracts, and reports for business development purposes.
• Collect data from various stakeholders to prepare comprehensive reports and action plans.
• Identify and build relationships with potential partners, clients, and institutions in the education financing space.
• Develop and implement strategies to generate leads, expand market reach, and increase revenue.
• Maintain accurate records of leads, contacts, agreements, and communications in the CRM.

• Revenue Achievement: Meet defined sales targets quarterly and annually.
• Client Acquisition: Identify and secure new corporate partnerships.
• Retention Strategies: Enhance client loyalty and maintain a high retention rate.
• Pipeline Management: Ensure a robust sales pipeline with clear opportunity stages.
• Sales Cycle Efficiency: Shorten the sales process for corporate clients.
• Cross-Selling & Up-Selling: Increase revenue through existing client engagement.
• Customer Satisfaction: Monitor and elevate client satisfaction metrics.
• Market Intelligence: Stay updated on industry trends and competitor activities.
• Alliance Marketing Management: Oversee marketing initiatives and compliance with partners.
• Campaign Coordination: Track campaign progress and adjust strategies as needed.
• Reporting: Prepare detailed weekly, monthly, and quarterly reports.
• Team Collaboration: Work effectively with marketing and product teams.
• Professional Growth: Engage in ongoing training and industry events.

• Employer Partnerships: Develop relationships with major employers for student placement opportunities.
• CSR Oversight: Manage projects with companies like JPMC, Wells Fargo, and Accenture.
• Center Management: Oversee four Bangalore centers: Malleshwaram, BTM Layout, Electronic City, and Chikkajala.
• Student Coordination: Match student profiles with employer needs and conduct pre-placement evaluations.
• Stakeholder Engagement: Collaborate with directors and HR to secure placement agreements.
• Process Streamlining: Coordinate with branches on placement procedures and documentation.
• Revenue Generation: Drive income through successful student placements.
• Data Management: Maintain accurate student databases and documentation.
• Marketing Program Management: Oversee alliance marketing programs and funding recovery.
• Campaign Tracking: Monitor marketing campaigns and collaborate with stakeholders for direction.
• Reporting: Prepare weekly, monthly, and quarterly performance reports.
• Client Briefings: Educate students on job openings based on client requirements.
• Market Analysis: Conduct job market research to inform placement strategies.

• Vacancy Management: Ensure job openings are consistently available for each graduating student across assigned centers.
• Collaborative Support: Assist the Centre Manager and Counsellor in the selection of students aligned with Training Assessment Framework (TAF).
• Assessment Coordination: Collaborate with trainers to conduct evaluations that match student capabilities with client requirements.
• Student Counseling: Guide students through the program, aligning their career aspirations with available job opportunities.
• Corporate Relationship Management: Cultivate and manage relationships with corporate clients to streamline the placement process.

• Strategic Marketing Planning: Design and oversee marketing initiatives while fostering local branding for business growth in the Dum Dum region.
• Target Achievement: Drive monthly and annual admission and revenue goals through school projects, tour partnerships, and Business Associate tie-ups in the assigned area.
• Direct Marketing Supervision: Manage all direct marketing endeavors to generate course admissions across various programs, including Classroom and Non-Classroom options.
• Team Leadership: Distribute responsibilities and targets among counseling team members, inspiring them to achieve exceptional performance across all functions.

• Financial Performance: Achieve revenue and profitability goals as established in collaboration with the State Head and Operations Head, adhering to Standard Operating Procedures (SOP) for student admissions on a batch-wise and annual basis.
• Placement Coordination: Lead local placement initiatives, fostering relationships with clients to enhance employment opportunities for various programs, while collaborating with the Placement Head for strategic alignment.
• Client Development: Establish partnerships with five local organizations per month for each trade, ensuring consistent placement avenues for students.
• Human Resource Management: Recruit Mobilizers and Trainers at the center level, ensuring alignment with operational standards.
• Market Analysis: Conduct competitive intelligence assessments and share insights with the Regional Manager and Business Head to enhance brand visibility and competitive positioning.
• Community Engagement: Build effective relationships with district officials to bolster brand recognition and secure a competitive advantage.

• Quality Assurance Framework: Implement thorough due diligence assessments for proposed Skill Development Centers, conducting regular inspections of infrastructure in accordance with established standards.
• Performance Monitoring: Execute bi-weekly reviews with the State QA team to identify deviations, propose solutions, and ensure compliance with all standard operating protocols, including maintenance of CCTV records and training environments.
• Examination Oversight: Facilitate state-level internal examinations and manage the certification process, collaborating with assessment bodies to ensure robust evaluation mechanisms are in place for tracking student career progression.

• Campaign Leadership: Spearhead marketing initiatives from inception to completion, collaborating with clients and cross-functional teams to ensure seamless execution.
• Tool Development: Create comprehensive marketing and sales toolkits tailored to specific campaign objectives, enhancing operational effectiveness.
• Risk Management: Proactively identify, assess, and mitigate project risks, ensuring timely resolution of issues that may impede program delivery.
• Process Optimization: Establish robust methodologies to govern project scope throughout the lifecycle, facilitating adherence to timelines and quality standards.
• Client Coordination: Serve as the primary liaison for regional customers, adeptly addressing escalated concerns and requirements to enhance client satisfaction.
• Alliance Program Oversight: Assume end-to-end accountability for Alliance Partner Marketing Programs, ensuring compliance with established guidelines and performance metrics.
• Performance Metrics: Define success criteria for programs, leveraging these metrics to inform strategic decisions and track program execution against established benchmarks.
• Proof of Execution Management: Collect and document Proof of Executions (PoEs) for all marketing activities, ensuring comprehensive reporting and accountability.
• Campaign Monitoring: Continuously assess campaign progress, engaging with both internal and external stakeholders to realign efforts and drive program success.
• Reporting and Analysis: Generate and disseminate detailed weekly, monthly, and quarterly reports, providing insights into campaign performance and areas for improvement.
• Client Engagement: Participate in regular client meetings, ensuring clear communication of progress and alignment on project objectives.
• Client Engagements:
• Veeam: November 2016 to April 2017
• Red Hat: November 2016 to November 2017
• AWS (Amazon Web Services): April 2017 to February 2018

• Client Collaboration: Partnered with clients to assess business objectives, requirements, and existing infrastructure, employing advanced principles and techniques to develop tailored solutions and strategic initiatives.
• Requirements Analysis: Conducted comprehensive analyses to identify and document customer requirements, ensuring alignment with business goals.
• Offshore Support: Served as an SD Support Consultant within the End-to-End (E2E) implementation team, delivering expert guidance and support from an offshore location.
• Cross-Module Coordination: Facilitated collaboration across various modules, specifically addressing and resolving integration challenges with the Financial Accounting (FI) and Materials Management (MM) modules.
• Client Service Excellence: Ensured a high standard of service delivery, maintaining strong client relationships and addressing needs promptly and effectively.
• Environment: SAP ECC 6.0
• Key Responsibilities (End-to-End Implementation Project):

• Market Analysis & Database Management: Conduct comprehensive market analysis and manage databases within the designated region, while organizing and coordinating promotional events.
• Sales Engagement: Engage in sales meetings following prior appointments, with travel requirements extending throughout Delhi and various locations across India, reaching up to Tehsil level.
• Relationship Building: Foster and cultivate relationships with Rockland staff, key clients, and influential stakeholders to enhance public relations.
• Innovative Advertising Strategies: Innovate and propose new concepts for advertising and promotional strategies to drive brand visibility.