Krithi Manapragada

Strategy & Execution:

• Crafted and implemented comprehensive marketing strategies, contributing to a 2-fold increase in active subscribers from the registered user base.
• Spearheaded the marketing for 6 theatrical movies, 2 original movies, 1 binge fiction show, 1 reality show, 2 daily serials, and 6 dubbed Korean shows, attributing to close to over a 0.5 Million of total subscriptions.
• Collaborated with Wehub for a reality show, intricately involving 40 startups from Andhra & Telangana and partnered with 7 distinguished investors and venture capitalists. This unique initiative reaching a total of 32.21 Million viewers in the top 10% of platform content.

Marketing Operations:

• Oversaw the development of content across mediums, leading to an increase in user engagement on social platforms.
• Effectively managed a substantial marketing budget, optimizing spend to achieve a 15% higher ROI compared to the previous fiscal year.
• Pioneered collaborations with YouTube influencers, resulting in brand engagement among younger audiences.

Performance Metrics:

• Spearheaded marketing strategies leading to a 3x increase in new subscriptions and achieved a whopping 32.2 million views on marketed content, representing a 15% increase in content viewership platform-wide.

Content & Platform Management:

• Played a pivotal role in content curation, leading to an increase in daily active users due to enhanced storefront dynamics.
• Improved content quality and variety, reducing content redundancy and filling content gaps.

Analytics & Research:

• Utilized analytics to enhance user experience, Introducing efficient task management systems, slashing project turnaround times by 25%
• Unearthed market opportunities through research, positioning the platform for potential growth in untapped audience segments.

Strategy & Operations:

• Engineered end-to-end marketing campaigns, fortifying customer retention rates.
• Successfully developed and launched e-commerce platforms within a tight 3-month window, overseeing everything from wireframing to payment gateway integrations.

Sales & Revenue:

• Catalyzed a 10x sales boost for premier accounts, Smyle and Femarelle, within half a year.
• Built and supervised e-commerce storefronts across major platforms, accruing a revenue of 15 lakhs.

Process Improvements:

• Modernized client onboarding methodologies, achieving a staggering 65% uptick in client engagement levels.
• Enhanced issue resolution processes, consistently hitting a 99% timely resolution rate.

Team Management & Client Relations:

• Led an 11-person team, ensuring alignment with client goals and business KPIs.
• Established deeper client connections, facilitating the crafting of custom-tailored solutions.

Content Management:

• Maintained robust online brand presence via consistent blog postings, bolstering website engagement.

ET Women's Forum:

• Directed digital campaigns for this landmark event, attended by 500+ eminent women and 50 international speakers.
• Achieved a remarkable 500% lift in online impressions, garnering 40 million hits and generating significant positive buzz.

ET Young Leaders:

• Piloted a campaign for this platform dedicated to recognizing India's top young managers.
• Resulted in an 80% surge in lead generation and achieved over 10 million impressions.

ET Innovation Awards:

• Ran a specialized campaign for this esteemed event highlighting innovations in various business sectors.
• Successfully engaged senior CXO-level leaders and business managers, producing 2500 unique leads and 5 million impressions.

F&B Management:

• Managed end-to-end operations for six F&B clients, spanning website & landing page development, and establishing project cadence & reporting rhythm.
• Oversaw daily operations to ensure consistent achievement of project goals and targets.
• Implemented efficient communication tools like Slack, optimizing the response cycle and boosting client engagement by a significant 40%.

Hungree:

• Pioneered a food discovery platform using video reviews and dish-based searches to assist users in identifying top local restaurants.
• Forged robust partnerships with over 50 restaurants in just 3 months, solidifying platform's market presence.
• Curated a rich content library of 100+ videos, driving user engagement.
• Achieved an impressive 500k+ impressions, marking a notable presence in the food discovery domain.

Edewcate

• Spearheaded a leading eLearning network focused on kids' content monetization across diverse platforms like YouTube, Roku, and Apple TV in over 25 languages.
• Strategized video content, creation, and monetization across 6 distinct channels.
• Managed a talented 7-member team comprising animators, writers, and content executives, fostering a culture of innovation and quality.
• Recorded a remarkable 219 million combined impressions across all channels in 2016-17, reinforcing the brand's leadership in the eLearning space.

F&B's, Retail, Health and Fitness, Media, and other SMB's:

• Helmed comprehensive business development, strategy, and marketing objectives for a diverse portfolio of accounts.
• Delivered 360-degree client engagement by devising holistic digital, video, and cutting-edge social media campaigns.
• Ensured meticulous project oversight and transparency through systematic reporting and communication.
• Continually surpassed targets by both winning new accounts and revitalizing dormant ones, reflecting a knack for business growth and client retention.