Krithika Kumaravel
Mumbai
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
Work History
Chief Manager - Brand Monetization
JIOMART, RELIANCE RETAIL
2022.10 - Current
- Owning and building a topline of 50Cr+ by connecting with key FMCG brands, crafting GTM strategies, and maximizing platform & brand revenue, driving P&L, devising strategies based on market opportunities for these brands
- Growing large key accounts for the F&B & personal care category (i.e; Nivea, Marico, Mondelez, P&G etc) for Reliance Retail and built brand driven growth cycle and profit driven visibility strategies on the platform
- Optimized omni-channel market strategies by identifying market gaps and opportunities for clients and leveraging them to drive monthly, quarterly revenue
- Spearheaded projects on providing Omni-channel shopper experiences, collaborating & aligning with cross-functional teams (marketing, Product, Legal, Logistic, Finance and external agencies) to build SOPs, add product features & set pricing modalities
- Monitoring campaign progress and optimized metric such as ROAS, ROI, CTR, offtakes and store level throughput and provide insightful recommendations to the clients enhance campaign activation
- Plan and execute Long term and short term brand strategies, sales forecasting & brand JBP planning to ensure incremental revenue growth YOY
- Spearheaded many category led fests (Chocolate fest, beauty fest) to increase channel sales and generate monetized revenue
- Spearheaded the launch of gamified ad campaigns for brands like Mondelez, Nivea etc to increase category led sales.
Shopper Marketing Manager
COLGATE-PALMOLIVE
2021.12 - 2022.09
- Owned topline of INR 300 Cr+ for all traditional trade channels
- End-to-end management of supply chain, assortment, visibility, promotions, payments and inventory
- Responsible for strategizing and implementing GTM along with brand launches
- Shopper Marketing Manager (Pan India - MT)
- MT Channel development - assessed potential gaps and opportunities at a channel level, planning promotions, budget management, agency handling for visibility activations
- Worked closely with the brand marketing, sales and category team to ensure alignment and successful execution of initiatives
- Utilized shopper insights (Internal & external) and measured effectiveness of marketing activities using various KPI's
- Collaborate with sales leadership team and developed tailored programs for key retail partners
- Shopper Marketing Manager - West Region
- Spearheaded the re-launch of Colgate dental cream brand resulting in highest ever distribution of 3.2L stores
- Managed end to end planning and implementation of GTM for various brands launches / re-launches and key brands for all CP categories (TB,TP & Palmolive)
- Led the project to launch Palmolive Face care brand across the MT channel and build a 5 Cr Category in the west region
- Managed trade promotions, in-store promotion, visibility execution, channel level deliveries for all brands for the GT Channel
- Spearheaded the project on increasing store level assortment for WS Channel that led to 85% effective coverage
- Initiatives
- Curated and launched PACE programs across MT & beauty stores to enhance the presence and brand recall of Palmolive
- Spearheaded global CP project on launching an app to effectively manage planograms & merchandising across 3.5L stores PAN India.
Area Sales Manager - Pharma Stockist Channel (west)
RECKITT BENCKISER
- 2021.11
- Enabled the setting up of Hygiene - Home category for the pharma stockiest channel FY'21 and generating a revenue of 20Cr+
- Spearheaded and strategized the launch of Moov advance across the channel and generating the highest sale volume 300 Cases
- Strategized and implemented various trade structures and channel revamp, leading to 5X growth in the pharma stockiest channel
- GT ASM (Mumbai Upcountry)
- Led the launch of Dettol Laundry sanitizer leading to 2x increase in the overall MT channel revenues
- Responsible for the GTM market expansion project, which led to addition of 300+ stores in turn increasing distributor revenue
- Initiated the launch of Veet for Men in all MT and chemist channels, in turn increasing the overall revenue of both the channels.
Sales Officer (Key Accounts) - Pediatric Nutrition
NESTLE INDIA.LTD
2015.06
- Managed Key accounts from various healthcare institutions in turn increasing sales revenue for the brands NAN & NANpro
- Spearheaded the brand launch of Ceregrow across Bangalore Upcountry region - leading to 70% effective coverage
- Planning and budgeting HCP meeting with KOL and pediatricians to increase brand recall.
Education
MBA (SALES & MARKETING) -
SIBM BENGALURU
2017.01 - 2019.04
BTECH BIOTECHNOLOGY - undefined
SRMIST, CHENNAI
2011.01 - 2015.04
Skills
Promotional sales events
Profile and revenue-generating strategies
Brand building
Sales process engineering
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved [Result] by introducing [Software] for [Type] tasks.
Timeline
Chief Manager - Brand Monetization
JIOMART, RELIANCE RETAIL
2022.10 - Current
Shopper Marketing Manager
COLGATE-PALMOLIVE
2021.12 - 2022.09
MBA (SALES & MARKETING) -
SIBM BENGALURU
2017.01 - 2019.04
Sales Officer (Key Accounts) - Pediatric Nutrition
NESTLE INDIA.LTD
2015.06
BTECH BIOTECHNOLOGY - undefined
SRMIST, CHENNAI
2011.01 - 2015.04
Area Sales Manager - Pharma Stockist Channel (west)
RECKITT BENCKISER
- 2021.11
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