Krithika Natarajan

• Supported teachers in creating engaging lesson plans to enhance student learning
• Organized extracurricular activities to foster creativity and teamwork
• Assisted with special events, promoting cultural diversity and community empowerment

• Developed strategies to acquire high-value B2B postpaid customers and reduce churn.
• Contributed to achieving the 40K high-value postpaid customer milestone through targeted GTM initiatives.
• Curated a list of 200+ Tamil Nadu businesses for broadband and postpaid acquisition.
• Designed telecalling strategy to convert digital leads into customers.
• Monitored monthly data and tracked GTM goals to ensure alignment with performance targets.
• Led successful migration of enterprise to individual KYC for COIP postpaid number registrations.

Senior Marketing Manager - Chennai and Kolkata Circles |2018-2022

• Organized 500+ events across 300+ branches in Tamil Nadu and Kolkata.
• Generated 10,000+ leads through regional and national-level events.
• Recognized as the top circle for unique customer engagement initiatives.
• Expertise in agency management.

Brand Management for Mass Credit Cards (PAN India) | 2022-2023

• Developed customer communication strategies to drive incremental spending through personalized offers.
• Collaborated with the product team to introduce additional features for improved customer experience.
• Optimized communication strategy, increasing click-through rates from 1.25% to 3.5% within a quarter.
• Led the communication plan for the Water Metro launch in collaboration with Kochi Metro Rail for KMRL cards.
• Aligned communication strategies for corporate prepaid and gift card offerings.

• Created expansion strategy and business roadmap, driving a 15% increase in revenue, market share, and sales leads through stakeholder engagement.
• Developed and implemented digital channel strategies to meet business objectives.
• Delivered exceptional results in marketing operations, earning a promotion to Assistant Manager.

• Achieved Vodafone Data Run-A-Thon, 4th Nationally for M2M
• M-Pesa Master, 1st Nationally
• Master Blaster Contest, 1st Nationally
• Devised & implemented plans, and measured impact of campaigns for VAS, Mobility & Non-Mobility products; increased the VAS revenue by 22% and M2M by 15%
• Administered the annual budget setting for a circle
• Acted as a VAS Product Manager in bringing incremental revenue, unique users and increased product penetration