KRITI AGGARWAL

Dedicated Academic Associate with 6 years of experience in supporting academic and research activities. Proficient in administrative tasks, data analysis, and project coordination, with strong communication and organizational skills. Committed to enhancing academic success and operational excellence.

• Introduction to Social Media Marketing - 3, Teaching Assistant, 2023
• Introduction to Social Media Marketing - 2, Teaching Assistant, 2022
• Introduction to Social Media Marketing, Teaching Assistant, 2021

• Kendriya Vidyalaya National Player in Athletics (High Jump, Long Jump) for 4 consecutive years.
• Star Performer in English Personality and Development Course.
• Sports Captain in school 2010.
• Participated and secured runner-up in cultural fest 'Parwaaz 2017' organized by University Business School, Panjab University in Best Manager (Guru).
• Secured 3rd position in B.com final year.
• First position in 'Service Marketing' in Panjab University Examination (May 2017).
• Ph.D., Social Media Marketing, 2019, University Business School, Panjab University, Chandigarh
• M.Com, 2017, Arya College, Panjab University, Ludhiana
• B. Com, 2015, Satyawati College(eve), University of Delhi, Delhi

• Business Environment, Government College for Girls, 05/28/19, Ludhiana
• Service Management, Government College for Girls, 05/15/19, Ludhiana

• Design Thinking, 10/26/20, 10/30/20, Kirori Mal College University of Delhi
• Digital Marketing, 10/26/20, 10/30/20, Gayatri Vidya Parishad College for Degree & PG Courses(A)
• Basic Research Methodology, 06/03/20, 06/09/20, Master Tara Singh Memorial College for Women, Ludhiana, Ludhiana
• Anatomy of Research Methodology in Social Sciences, 12/21/19, University Business School, PURC, Ludhiana, Ludhiana

Hero Cycles Ltd., Summer Intern, 06/01/16, 07/31/16, Analyzing Financial Statements of Hero Cycles Ltd., Helped financial analyst in analyzing financial statements., Shared responsibilities in completion of financial statements for the company.

• Do Emotional Appeals Affect Consumer Decision-Making in Health Insurance Advertisements? An Empirical Study, 1st International Conference on Management Research 2023, 11/16/23, Indian Institute of Technology, Madras
• How emotional appeals impact health insurance advertisements? An empirical analysis?, 1st Management Doctoral Colloquium (Online), 02/24/23 - 02/25/23, Indian Institute of Technology, Jodhpur
• How emotional appeals impact health insurance advertisements? An empirical analysis?, 9th Management Doctoral Colloquium 2023, 02/01/23 - 02/02/23, Indian Institute of Technology, Kharagpur
• How emotional appeals impact health insurance advertisements? An empirical analysis?, 1st Management Doctoral Workshop, 11/11/22, Indian Institute of Management, Ahmedabad
• How emotional appeals impact health insurance advertisements? An empirical analysis?, International Conference Paradigm Shift in Banking (ICPSB - 2019), 06/27/19, University Business School, PURC, Ludhiana
• Technology and Financial Inclusion, International Conference Paradigm Shift in Banking (ICPSB - 2019), 06/27/19, University Business School, PURC, Ludhiana
• Ethical Issues in E-Commerce, National Conference, 02/09/19, S.P.N College, Mukerian
• Business Ethics and Corporate Social Responsibility (A case study), Shree Atam Vallabh Jain College, Ludhiana

• A fuzzy analytical hierarchy process framework for stock selection in the Indian stock market, Journal of Public Affairs, 10.1002/pa.2710, Jain, J., Walia, N., Gupta, S., Aggarwal, K., Singh, S., 2021
• Changing Virtual Team Dynamics: A Thematic Review, IJAEMA Journal, 12, 6, 2020, Aggarwal, Kriti, Gupta, Akhil, 08869367
• Technology and Financial Inclusion, PIMT Journal of Research, 12, 1, 2019, Gupta, Akhil, Aggarwal, Kriti, Jain, Preeti, 2278-7925
• Ethical and Social Business Issues in E-Commerce, Issues and Challenges in E-Commerce: An Initiative Towards Ease of Doing Business, 1, 45-50, 2019, Aggarwal, Kriti, Gupta, Akhil, 978-93-88669-83-2

Hosted various Annual Functions at College as an Anchor. Organized various seminars in college: Opportunities of Money Market in India, Soft Spoken Skills and Companies Bill 2013 etc. Organized events in old-age homes as a part of individual social responsibility. Consistently engaged and active on various social media platforms. Collaborated with startups to drive social media engagement through strategic incentivization.

Elements of Financial Statements, as per IFRS (International Financial Reporting Standards) Cash Management

• Qualified CA-CPT Exam - 2012.
• Qualified UGC-NET Commerce - 2018.