KRITI JAIN
New Delhi
Summary
Communications and digital marketing professional with 7+ years of experience in PR, integrated campaigns, influencer collaborations, and stakeholder engagement across hospitality, FMCG, consumer durables, and sustainability-driven brands. Skilled at crafting narratives, building partnerships, and driving measurable impact through strategic communications. Experienced in positioning brands authentically, amplifying sustainability initiatives, and leading campaigns that resonate culturally and emotionally with diverse audiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Freelance Communications Consultant
ElevenUP
04.2023 - Current
- Designed and executed integrated communications strategies, highlighting sustainability and eco-tourism initiatives.
- Developed and implemented strategic communications plans to promote organizational initiatives.
- Produced detailed reports summarizing key metrics from marketing campaigns.
- Managed influencer collaborations and media outreach; secured coverage, amplifying brand narratives.
- Led social media content strategies, aligning with brand positioning and measurable engagement growth.
- Clients: Taj Corbett Resort & Spa, Leisure Hotels Group, Peak Spirits - Jin JIJI, Taj Hotel & Convention Centre.
Assistant Media Manager
Interactive Avenues (IPG Mediabrands)
10.2021 - 03.2022
- Developed brand advertising and digital campaigns across fintech apps and social platforms.
- Delivered creative campaign strategies ensuring high engagement and visibility.
- Clients: Amazon Audible, AB InBev (Mike’s, Sante)
Senior Digital Media Executive
Foxy Moron
09.2020 - 07.2021
- Managed end-to-end campaign delivery including influencer tie-ups and competitive analysis.
- Created content strategies, reels ideation, and campaign reports that enhanced brand presence.
- Clients: Dabur India, Oral Care – Dant Rakshak
Senior Digital Media Executive
WATConsult (Dentsu Aegis Network)
04.2018 - 08.2020
- Spearheaded social media campaigns, influencer outreach, and SEO initiatives.
- Executed product launches, festive campaigns, and offline event coverage.
- Delivered actionable reports and insights to optimize performance.
- Clients: Panasonic India, Goodyear, Mother Dairy, Dunkin Donuts, Somany Tiles, Vega, Super Smelly
PR Executive
UNE Consults
05.2016 - 12.2017
- Engaged media, monitored news, and provided communication support for hospitality and F&B clients.
- Drafted press materials and managed brand reputation across channels.
- Clients: The Beer Café, Food Link Group, Gourmia
Education
Post Graduation Diploma in Business Administration - Advertising & PR
Symbiosis Center For Distance Learning
Bachelor in Journalism & Mass Communication -
Guru Gobind Singh Indraprastha University
Skills
- Strategic Communications & PR
- Media Engagement & Influencer Marketing
- Sustainability Storytelling & Brand Positioning
- Integrated Campaign Planning & Execution
- Stakeholder Collaboration & Client Servicing
- Social Media Strategy & Content Development
- Leadership, Team Training & Mentorship
- Market Research & Campaign Reporting
Certification
- Fundamentals of Digital Marketing, Google
- Basics of SEO, Digital Scholar
Timeline
Freelance Communications Consultant
ElevenUP
04.2023 - Current
Assistant Media Manager
Interactive Avenues (IPG Mediabrands)
10.2021 - 03.2022
Senior Digital Media Executive
Foxy Moron
09.2020 - 07.2021
Senior Digital Media Executive
WATConsult (Dentsu Aegis Network)
04.2018 - 08.2020
PR Executive
UNE Consults
05.2016 - 12.2017
Post Graduation Diploma in Business Administration - Advertising & PR
Symbiosis Center For Distance Learning
Bachelor in Journalism & Mass Communication -
Guru Gobind Singh Indraprastha University
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