KRITI SINGH

• Lead comprehensive audits across high-impact domains including Merchandising (Endcap Strategy), Stores (New & Remodel Operations), Guest Experience (Loyalty Program Metrics), and Digital Search Capabilities.
• Manage the full audit lifecycle—from risk assessment and planning through to walkthroughs, control design evaluation, testing, and reporting—ensuring alignment with internal audit standards and business objectives.
• Identified critical control weaknesses impacting digital search relevancy, leading to actionable improvements that enhanced platform accuracy and user experience.
• Partner closely with business teams to translate data findings into risk-mitigation strategies and performance insights, leveraging tools like Domo, Greenfield, SQL, and Adobe Analytics.
• Recognized for performance excellence with Best Performer of the Month and Quarter awards within the first 6 months.
• Demonstrate strong understanding of internal controls, audit methodology, and operational risk in a dynamic, fast-paced retail environment.

• Supported internal reviews focused on control design, process efficiency, and compliance with enterprise policies.
• Partnered with stakeholders across IT, marketing, and analytics teams to assess operational risks and system control gaps.
• Conducted process walkthroughs and testing aligned with internal audit methodologies and governance standards.
• Built dashboards and analysis reports to track issue remediation and ensure data-driven risk mitigation.

• Conducted AML/CFT (Anti-Money Laundering / Counter Financing of Terrorism) audits for Airtel Money across multiple African regions, ensuring compliance with international regulatory standards.
• Performed physical audits at Airtel retail stores to assess cash handling, point-of-sale systems, and adherence to operational controls.
• Evaluated the design and effectiveness of internal controls across high-risk operations and provided tailored recommendations to close critical control gaps.
• Selected and tested samples to assess control reliability and compliance with Airtel Group policies.
• Identified key audit risks, especially around high-value and suspicious transaction flows, and presented findings to leadership.
• Interpreted local and global AML/CFT regulatory requirements and embedded control checks into audit procedures.
• Analyzed large data sets using advanced SQL and developed interactive dashboards using Power BI (DAX) to provide insights into store-level and transactional risk.
• Delivered high-impact reports to business stakeholders, enabling informed decision-making on risk mitigation strategies.

• Developed performance reports and actionable insights for internal business teams, supporting data-driven operational and compliance decisions.
• Extracted and analyzed data from multiple systems to support controls evaluation, performance trends, and exception identification.
• Created dashboards and trend analysis reports to monitor customer behavior and highlight high-growth or risk-prone segments.
• Maintained and regularly updated critical databases, ensuring accuracy and reliability for internal reviews and stakeholder reporting.

• Built and interpreted affiliate marketing performance reports to help advertisers optimize spend and program ROI.
• Developed creative newsletters to communicate key updates, performance objectives, and brand guidelines to publishers.
• Identified and onboarded new publishers to expand reach and drive incremental revenue.
• Worked closely with advertisers to troubleshoot complex data transfer issues and update program terms.
• Coordinated directly with internal and external stakeholders to gather, analyze, and act on business requirements.