Summary
Overview
Work History
Skills
Disclaimer
Timeline
Generic

Kriti Sinha

New Delhi

Summary

To constantly strive towards perfection in my field through total dedication and hard work. My aim is to be a valuable asset for the organization and to grow and prosper along with it. Offering 10 years of rich Sales experience in delivering business value through effective selling of IT Infrastructure, Networking and Security solutions. Experienced in analyzing and understanding of client requirement related to Cyber Security. Result oriented professional recognized for taking major initiatives, adapting to changing environment and responsible for driving specific business initiatives with internal team along with channel partners and customers. Expertise in managing sales related operations with key focus on achieving top line and bottom-line profitability by ensuring optimal utilization of resources. Creation of sales promotional activities as a part of brand building and market development effort. Demonstrated excellence in partner development and bringing them onboard for new alliances for the assigned Technology. Proficient in working in teams for running successful process operations and experience of developing procedures and service standards for business excellence.

Overview

18
18
years of professional experience

Work History

Sales and Business Development

Arista Networks
02.2023 - Current
  • Develop and manage business in Non-Named Accounts across Delhi-NCR through strong channel partnerships.
  • Create and nurture a channel ecosystem to expand Arista’s market footprint in untapped territories.
  • Enable and train partner sales teams to promote Arista’s solutions effectively.
  • Drive channel-focused strategies to boost brand presence and sales performance.
  • Register Arista products under the Trusted Telecom portal to ensure compliance and visibility.
  • Actively track and evaluate government tenders on the GeM portal to identify new business opportunities.
  • Collaborate closely with channel partners to respond to tenders and drive business closures.

Product Manager Cambium

RP Tech India Limited
11.2021 - 01.2023
  • Spearheading the Cambium business as the Product Manager responsible for PAN India Business.
  • Initiate regular contact with key business partners to develop, increase awareness product platforms.
  • Evaluate channel inventory and sales forecast against the assigned yearly targets.
  • Maintain vendor relationship by constantly working with vendor and sharing information and priorities at the right time that will allow a vendor to better service company need.
  • Managing business partner relationships with customer facing executives within each partner organization.
  • Build and manage relationships channel partners and customers.
  • Identifying, profiling, onboarding new prospect channel partners.
  • Drive partnership with sales leaders and business unit head for growth of new product and solution.
  • Interlock with business unit head to drive offer strategy & enablement plans for focused partners.

Product Manager Cambium

Zen Exim Private Limited
06.2019 - 10.2021
  • Spearheading the Cambium business as the Product Manager responsible for PAN India Business.
  • Oversee development of Tier 2 channel partners to increase product knowledge. (North Algort, Bluetown, Erisk, Inspira, Team Computers, TMen (South Partners Airpath, Ciscom, Comnet, Maurya, Labrynth (West Signillent, Eastern, Neural Integrated Systems Pvt. Ltd, Heterodyne, Hexageo, PatwaKinarriwala)
  • Initiate regular contact with key business partners to develop, increase awareness product platforms.
  • Evaluate channel inventory and sales forecast against the assigned yearly targets.
  • Maintain vendor relationship by constantly working with vendor and sharing information and priorities at the right time that will allow a vendor to better service company need.
  • Managing business partner relationships with customer facing executives within each partner organization.
  • Build and manage relationships channel partners and customers.
  • Identifying, profiling, onboarding new prospect channel partners.
  • Drive partnership with sales leaders and business unit head for growth of new product and solution.
  • Quarterly Business review with partners.
  • Interlock with business unit head to drive offer strategy & enablement plans for focused partners.

Channel Sales Manager

Fortinet Technologies India Pvt Ltd (On role of V5Global)
04.2017 - 05.2019
  • Customers interface for Service Sales for North Region
  • Responsible for handling Strategic Rate Contracts in NICSI & GEM for Fortinet.
  • Encompassing key account management, customer management, business development and end to end alliances.
  • Managing business partner relationships with customer facing executives within each partner organization
  • Manage rebates and various central programs aligned with corporate guidance to promote pay for performance to SI partners
  • Maintain accurate and various business reports
  • Possess the technical ability to explain various Fortinet offerings
  • Prepare and deliver business reviews to senior management team

Assistant Manager - Sales

Inspira Enterprise India Private Limited
12.2013 - 03.2017
  • Part of team handling Key Accounts as DGS&D, NIC, NICSI & PSU- ONGC, NTPC, STPI etc.
  • Regular engagement with 10+ State Coordinator for lead generation & coordination for existing project delivery.
  • Cross Sell & Upsell in existing installed base, including retaining customer loyalty with timely renewal.
  • Handling Service Renewal for Strategic OEMs for Inspira as Juniper, Avaya, Websense & Sanovi.
  • Responsible for handling customer workshops, Training & Marketing Events for Key customers & OEMs

Manager – Inside Sales & Support

Intec Infonet Pvt Ltd
02.2010 - 11.2013
  • Responsible for Handling Support Operation for Intec
  • Coordinating with OEMs for PO updates as per sales team's requirement
  • Matching Performance Invoice from OEM with our PO, processing payment, LC process/wire transfer
  • Follow up for Contract Summaries with respective OEMS
  • Matching of Contract Summaries with our support POs
  • Maintaining Contract Summary Records -updating contract summary sheet
  • Sending contract summaries to Sales/Support team as per the requirement
  • Regular Order Status Report
  • Preparing planning sheet for procurement
  • Responsible for handling Market Development Fund with selected OEMs.
  • Filling vendor registration forms and other formats received from distributors/OEMS.
  • Complete Documentation of forms like, EUC (end user certificate) etc required for PO processing

Support Executive

I Q Resource
01.2008 - 01.2010
  • International Sales: B2B Magazine. Brochure, Information Volumes (Yellow Pages)
  • Target Content Areas: IT, Medical, Entertainment, Current Market Trends
  • Revenue Planning: As per content consumption in different geo.

Skills

  • Key Account Management
  • Team Player
  • Product Marketing
  • Problem Management
  • Good Negotiator
  • Client Relationship Management

Disclaimer

I hereby declare that the information present in this document is correct to the best of my understanding and if any kind of misrepresentation of facts is found, then my candidature is liable to be rejected.

Timeline

Sales and Business Development

Arista Networks
02.2023 - Current

Product Manager Cambium

RP Tech India Limited
11.2021 - 01.2023

Product Manager Cambium

Zen Exim Private Limited
06.2019 - 10.2021

Channel Sales Manager

Fortinet Technologies India Pvt Ltd (On role of V5Global)
04.2017 - 05.2019

Assistant Manager - Sales

Inspira Enterprise India Private Limited
12.2013 - 03.2017

Manager – Inside Sales & Support

Intec Infonet Pvt Ltd
02.2010 - 11.2013

Support Executive

I Q Resource
01.2008 - 01.2010
Kriti Sinha