Kritika Bhargav

Associate Lead Digital Marketing

• Developed performance reports ( WoW, MoM & QoQ) and media plans across multiple platforms, providing data-driven insights, observations, marketing strategy and recommendations for future campaigns.
• Managed a team of 4 to 5 employees, establishing shared project goals.
• Ensured project success through consistent team and client interaction.

Senior Digital Marketing Executive

• Utilized 6sense, Rollworks, and Demandbase to develop, execute, and analyze high-impact ABM campaigns.
• Implemented ABM and Paid strategies for Penguin Solution via LinkedIn ads & ABM platforms ,optimizing messaging based on CRM lead journey analysis to ensure high-quality leads (MQL, SQL, SAL).
• Impact: Increased leads by 5x, MQL by 20% and improved CPA by 55% over months.
• Managing performance metrics and handling 3cr yearly budget ensuring benchmarks are established. Improved ROI of Backbase by 30%.
• Proficiency in creating basic GTM tags and triggers for paid platforms.

Digital Marketing Executive

• Strategize, plan, and execute Google Ads, LinkedIn Ads, Bing Ads,Twitter Ads campaigns in alignment with client objectives and KPIs.
• Managed paid performance & branding campaigns for clients across various B2B vertical Software, banking and real-estate across NAM, EMEA, APAC of the respective clients like IAS, Backbase.

• Paid Media strategy for B2C clients for different regions APAC, USA, Canada and Europe.
• Worked on Search Media Campaigns, Google Analytics, Bing Ads ,google merchant center and Google Ads. Familiarity with Raven Tools, SEMrush, AHref, Hotjar.
• Improved traffic and results from paid efforts by 40% for transport industry (Qafila.com and Isuzu).