KRITIKA CHATURVEDI
Mumbai
Summary
Results-driven Marketing Leader experienced in consumer technology, insurance, financial services, and venture capital. Delivered impactful marketing campaigns during iPhone launch cycles, driving pre-bookings and sales through strategic brand communication. Managed annual budgets of INR 3.5 crore while leading teams and overseeing operational performance to align with business objectives.
Overview
2
2
Languages
4
4
years of post-secondary education
18
18
years of professional experience
Work History
Director, Marketing, Brand, PR & Communications
IVYCAP VENTURES
Mumbai
04.2025 - Current
- Lead the marketing function, reporting to the Founder & Managing Partner, with responsibility for brand strategy, corporate communications, PR, digital presence and investor and founder engagement.
- Led the brand identity and website refresh, establishing guidelines and consistent communication across digital channels, corporate materials and stakeholder touchpoints.
- Owned annual marketing budget of INR 3.5 crore, translated priorities into costed monthly plans, and managed spend across campaigns, agencies, partnerships, and events.
- Led four direct reports and oversaw external agencies and vendors, set briefs, reviewed work, and coordinated delivery across marketing, investment, investor relations, and technology teams.
- Directed five flagship and ecosystem events annually, including four domestic and one international, leading IvyCap Day from concept through delivery and post-event communication, and engaging approximately 700–800 attendees and 60–70 speakers.
- Oversee communications supporting an ecosystem of 75+ portfolio companies; coordinate founder and leadership visibility, investor meetings and participation in industry platforms including TIE, SuperReturn, IVCA and CII.
- Acquired proficiency in Zoho and Mailchimp for effective marketing management.
- Vice President, Marketing | May 2024 to Apr 2025
Independent Marketing Consultant
Independent Marketing Consultant
Mumbai
04.2022 - 04.2024
- Coordinated Unicorn brand managers and Apple support stakeholders to ensure alignment of marketing materials and call-centre lead follow-up with consumer sales priorities.
- Developed comprehensive marketing strategies for diverse clients across industries.
- Developed comprehensive marketing strategies tailored to client needs, enhancing market presence across diverse industries.
- Created engaging content for digital platforms, including websites and social media.
- Coordinated Unicorn brand managers and Apple support stakeholders across campaign delivery; aligned marketing materials and call-center lead follow-up with consumer sales priorities.
- Advised clients on brand positioning and messaging to optimize engagement and drive consumer interest.
- Collaborated with designers to produce effective marketing materials and campaigns.
- Facilitated workshops to educate clients on marketing best practices and tools.
Vice President, Marketing Communications
ORIGA LEASE FINANCE
Mumbai
07.2021 - 04.2022
- Developed comprehensive marketing strategies to drive brand awareness and engagement.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Managed marketing budgets and performance reporting for the CEO, aligning content and stakeholder communications with business priorities to support strategic goals.
- Analyzed market trends to identify opportunities for product innovation and positioning.
- Led marketing planning and campaign execution for lease finance business, coordinating agencies and partners to enhance visibility among MSME audiences.
Deputy Chief Manager, Marketing Communications
ADITYA BIRLA CAPITAL
Mumbai
09.2018 - 12.2019
- Led customer communication campaigns for insurance business, enhancing policy revival, customer engagement, and persistence; managed six direct reports.
- Led customer communication campaigns for insurance business, enhancing policy revival, customer engagement, and persistence; managed six direct reports.
- Managed 22–24 communication campaigns during peak months, including December special revival campaigns and March persistence initiatives, coordinating execution with third-party vendors.
Consultant Coach, Temporary Project
COGNIZANT
Mumbai
04.2018 - 08.2018
- Facilitated knowledge transfer sessions and ensured operational readiness to support client transition during consulting assignment.
- Developed strategic recommendations based on client needs and market analysis.
- Developed strategic recommendations aligned with client goals and informed by market analysis.
- Facilitated cross-functional collaboration to streamline project execution and improve delivery outcomes.
Marketing Specialist, Marketing Agency
TALKTALK
Mumbai
03.2014 - 02.2018
- Delivered marketing campaigns for telecom and financial services clients, coordinating collateral, creative development, and campaign analysis to enhance client engagement.
- Connected campaign messaging with customer outreach, leveraging agency experience to align client requirements with effective creative execution and marketing delivery.
- Developed marketing strategies to enhance brand recognition and customer engagement.
- Managed social media campaigns to increase audience reach and interaction.
- Coordinated events and promotions to drive product awareness and sales growth.
Credit Specialist
AMERICAN EXPRESS
Gurugram
03.2009 - 12.2012
Education
Postgraduate Degree - Digital Marketing and Analytics
Indian Institute of Management Nagpur
07.2021 - 08.2022
Bachelor of Arts - Business Administration
University of Rajasthan
Jaipur 07.2004 - 04.2007
Skills
- Market planning
- Consumer product launches
- Brand governance
- Event strategy
- Public relations
- Partner marketing
- Customer retention
- Performance analysis
- Agency management
- Cross-functional leadership
- Team development
- Financial forecasting
Personal Information
Title: MARKETING DIRECTOR | BRAND STRATEGY AND INTEGRATED MARKETING
Affiliations
- IVCA DEI Committee
- IVCA Clean Air Forum
Languages
Hindi
First Language
English
Proficient
C2
Timeline
Director, Marketing, Brand, PR & Communications
IVYCAP VENTURES
04.2025 - Current
Independent Marketing Consultant
Independent Marketing Consultant
04.2022 - 04.2024
Postgraduate Degree - Digital Marketing and Analytics
Indian Institute of Management Nagpur
07.2021 - 08.2022
Vice President, Marketing Communications
ORIGA LEASE FINANCE
07.2021 - 04.2022
Deputy Chief Manager, Marketing Communications
ADITYA BIRLA CAPITAL
09.2018 - 12.2019
Consultant Coach, Temporary Project
COGNIZANT
04.2018 - 08.2018
Marketing Specialist, Marketing Agency
TALKTALK
03.2014 - 02.2018
Credit Specialist
AMERICAN EXPRESS
03.2009 - 12.2012
Bachelor of Arts - Business Administration
University of Rajasthan
07.2004 - 04.2007