Hi, I’m
Kritika Chaturvedi
Mumbai
Summary
A seasoned Marketing Specialist with over a decade of experience, I am eager to apply my expertise in brand building, digital strategy, and market analysis to the role of Marketing and Communication at a prestigious company. My background in marketing, coupled with a deep understanding market and success in driving growth through innovative strategies, aligns perfectly with the expectations of the role. I am committed to leveraging my skills in content creation, event management, and marketing communication to contribute to the company's vision of delivering outstanding results and narratives for luxury projects. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in content creation, social media audience engagement and brand management.
Overview
15
years of professional experience
1
Certification
Work History
Freelance- Self employed
Marketing Specialist
04.2022 - Current
Job overview
- Ensured all marketing activities were compliant with relevant regulations and guidelines
- Monitored and analysed marketing performance, focusing on ROI and conversion rates
- Customised marketing strategies to suit the unique characteristics of alternative assets and investment advisory services.
Origa Lease Finance Pvt. Ltd.
Vice President
07.2021 - 04.2022
Job overview
- Designed and implemented integrated marketing plans to increase brand recognition within target segments
- Oversaw and refined multiple marketing campaigns for better market alignment and effectiveness
- Led the strategic allocation of marketing resources according to company objectives
- Cultivated media relationships and directed public relations strategies to enhance brand visibility.
Aditya Birla Capital
Deputy Chief Manager
09.2018 - 12.2019
Job overview
- Conducted A/B testing to enhance user experience and optimize funnels
- Collaborated with cross-functional teams for compliance and approvals
- Analyzed consumer insights and prepared reports for the Marketing team
- Implemented digital marketing strategies to boost engagement for the Salahkar team
- Led market data analysis to shape digital marketing strategies
- Authored digital content to improve customer retention and engagement
- Crafted communication and messaging strategies for the Revenue Assurance team.
Cognizant
Consultant Coach
04.2018 - 08.2018
Job overview
- Evaluated and implemented IT process changes to enhance project outcomes
- Streamlined communication for effective coordination during project implementations
- Managed transition planning within schedule, budget, and scope constraints
- Led information transfer initiatives to ensure smooth production integration.
TalkTalk
Digital Marketing Manager
03.2014 - 02.2018
Job overview
- Devised digital event strategies to maximize online presence
- Managed SEO and content publishing across digital platforms
- Refined digital frameworks and introduced interactive tools to engage audiences
- Amplified brand awareness by 25% with creative digital campaigns
- Formulated digital strategies to deliver organizational value.
American Express
Credit Specialist
03.2009 - 12.2012
Job overview
- Optimized credit processes to improve customer approval rates and maintain financial integrity
- Collaborated with teams to enhance service delivery while adhering to risk and compliance protocols
- Engaged with clients to resolve credit-related inquiries, upholding the company's service standards.
Education
Indian Institute of ManagementNagpur, India
Postgraduate in Marketing-Digital And Analytics from Digital Strategy And Marketing Analytics
07.2022
University Overview
8.1 GPA/CGPA
Symbiosis Centre For Distance Learning
Certificate in Human resource and training
01.2016
Skills
- Brand Messaging & Story-Telling
- Marketing Analytics and ROI Measurement
- Creative Strategy & Implementation
- Campaign Development & Management
- Market Analysis & Insight Generation
- Social Media Analytics & Advertising
- CRM Software (HubSpot)Content Marketing
- Social Media Management
- Data-Driven Marketing Strategies
- Automation Tools (SEM Rush, Google Analytics)
- Strategy & Campaign Management
- Content Writing
- Marketing Communication
- Problem-Solving Leadership
- Digital Marketing
Certification
- Content and SEO Agency Playbook, 2021
- Mobile SEO Exam, 2020
- SEMrush Tools for Digital Marketers, 2020
- Competitive Analysis and Keyword Research Test, 2019
- Digital Advertising, 2018
Accomplishments
- Implemented a digital marketing strategy for a health and wellness brand that improved brand awareness by 25% through innovative campaign designs
- Led a brand campaign for Aditya Birla Capital that clinched the Best Brand Campaign award and significantly boosted customer engagement
- Conducted comprehensive market analyses, identifying growth opportunities and informing strategic decisions
- Developed and executed marketing campaigns for diverse clients, including Unicorn Info-solutions Private Limited (Contractual), an Alternate Asset and Investment Advisory Firm and a Health and Wellness Brand
- Managed multi-channel content distribution to enhance customer engagement and brand storytelling
- Collaborated with executive leadership to advise on marketing direction and brand development
- Pioneered a digital marketing strategy that boosted brand awareness by 25% through innovative campaigns
- Drove a marketing initiative that led to a 30% increase in brand awareness for a key client
- Best Brand Campaign Award for Salahkar - Aditya Birla Capital
- Customer Engagement Award - Salahkar - ABC awards & B.L. Shah Awards
Languages
English
Hindi
Personal Information
Title: marketing and communication
Hobbies and Interests
- Exploring luxury market dynamics
- Podcasting on marketing trends
- Attending workshops on luxury branding
Timeline
Marketing Specialist
Freelance- Self employed
04.2022 - Current
Vice President
Origa Lease Finance Pvt. Ltd.
07.2021 - 04.2022
Deputy Chief Manager
Aditya Birla Capital
09.2018 - 12.2019
Consultant Coach
Cognizant
04.2018 - 08.2018
Digital Marketing Manager
TalkTalk
03.2014 - 02.2018
Credit Specialist
American Express
03.2009 - 12.2012
Indian Institute of Management
Postgraduate in Marketing-Digital And Analytics from Digital Strategy And Marketing Analytics
Symbiosis Centre For Distance Learning
Certificate in Human resource and training
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