Kritika Kulsrestha Narain

RNR is a startup working towards the upliftment of defence families where we sell handcrafted products made by soldiers' families.

• Overseeing financial and legal management activities such as budgeting, forecasting, company registration, DPIIT and policies
• Benefitting over 40 Defence families with the objective of the company
• Expanding the company''s geographical reach, opening new markets and increasing profitability.
• Driving revenue growth by launching new products that meet customer demands.
• Negotiating favorable contracts with suppliers, reducing costs while maintaining product quality.

Developed strategic marketing communications, including related to consumer benefits, identifying market positions and audiences for Co brand credit card. Core competency lies in P&L analysis, agreements, product proposition and product launch which includes all technical developments

Coordinated project planning and execution with team members and vendors. Boosted OffUs income and regulated ROU cost while ensuring strategic deployment in profitable locations and closures of non-profitable ATMs.

Managed 3 separate types of cards- Credit Card, Transit Card and Prepaid Card.

1. Credit card- Managed 3 credit cards

• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximized sales by 150%.
• Ensured process improvement resulting in decline of customer escalations
• Incentive based sales for branches of secured credit card
• Recovery of 30% fee during fee audit

2. Transit card- India's first open loop transit card for public transportation in Kochi, Kerala

• Directed planning, budgeting, vendor selection and quality assurance efforts.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Branding and alliances for better reach
• Increase in retail spends by 30%
• Successful launch of card on buses also, post metro

3. Prepaid card-

• Increase in sales by corporate alliances
• Improved spends and initiated GPR card
• Managed compliance and agreement of subsidiary

• Collaborated with marketing team to create promotional materials for target customers
• Working in a continuous competitive environment with 2 competitors counter selling their products to similar customer base
• Trained, coached, and mentored junior sales personnel to ensure success in their roles
• Identified new strategies to engage with the vendors
• Awarded twice for achieving the targets